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市場調查報告書

企業用社群網路/線上社群的全球市場:未來預測 (2015∼2019年) 和各供應商佔有率 (2014年)

Worldwide Enterprise Social Networks and Online Communities 2015-2019 Forecast and 2014 Vendor Shares

出版商 IDC 商品編碼 336140
出版日期 內容資訊 英文 20 Pages
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企業用社群網路/線上社群的全球市場:未來預測 (2015∼2019年) 和各供應商佔有率 (2014年) Worldwide Enterprise Social Networks and Online Communities 2015-2019 Forecast and 2014 Vendor Shares
出版日期: 2015年07月22日 內容資訊: 英文 20 Pages
簡介

商務上溝通的中心手法,從以往的規範、應答性的方法,轉移到持續溝通和建立關係上。各企業努力提高自有品牌的認識度時,也致力於持續與客戶對話。這樣的趨勢在線上社群特別顯著,企業 (在線上)可與客戶、員工、聯盟對象、供應商之間迅速構築可靠性和關係性。

本報告提供全球的企業社群網路及線上社群的市場相關分析、各市場結構和最新形勢、市場規模趨勢實際成果 (過去3年份) 及預測 (今後5年份)、主要供應商的市場佔有率等調查資料、測量。

IDC的見解

調查概要

  • 調查手法
  • 企業用社群網路市場定義

概況

  • 全球的企業社群網路市場
    • 大供應商的業績 (2014年)
    • 各地區的業績 (2014年)

未來展望

  • 市場預測的前提條件
    • 全球的企業社群網路/線上社群的市場預測 (今後5年份)
    • 前提條件
  • 市場背景

IDC的建議

參考資料

  • 相關調查
  • 詳細調查手法
    • 過去的市場資料與匯率
  • 摘要

表格一覽

  • 全球的企業社群網路市場:各供應商的收益趨勢 (過去3年份)
  • 全球的企業線上社群市場:各供應商的收益趨勢 (過去3年份)
  • 全球的企業社群網路/線上社群市場:收益額的預測 (今後6年份)
  • 全球的企業線上社群市場:各地區的收益額預測 (今後6年份)
  • 市場預測的三大前提條件
  • 全球的企業社群網路/線上社群市場:預測主要的前提條件
  • 和以前預測結果的比較
  • 匯率 (過去9年份)

圖的一覽

  • 企業用社群網路市場:收益額佔有率 (各供應商)
  • 企業用線上社群市場:收益額佔有率 (各供應商)
  • 企業用社群網路市場:收益額佔有率 (各地區)
  • 企業用社群網路市場:收益額 (各地區,最新值、預測值)
  • 和以前預測結果的比較
目錄
Product Code: 257492

This IDC study examines vendor revenue performance in the enterprise social networks market for 2012-2014 and presents a forecast of the market for 2015-2019. It also includes vendor revenue share and forecast data in the same periods for the online communities segment of the enterprise social networks market.

"The nature of business interactions is moving toward ongoing communication and building relationships and away from prescriptive and responsive interactions," says Vanessa Thompson, research director for IDC's Enterprise Social Networks and Collaborative Technologies. "Organizations will focus on driving brand awareness as well as having ongoing conversations with customers. This is particularly suited to online communities where brands can quickly build a trust relationship with customers, employees, partners, and suppliers."

Table of Contents

IDC Opinion

In This Study

  • Methodology
  • Enterprise Social Networks Market Definition

Situation Overview

  • The Worldwide Enterprise Social Networks Market in 2014
    • Performance of Leading Vendors in 2014
    • Performance by Geographic Region in 2014

Future Outlook

  • Forecast and Assumptions
    • Worldwide Enterprise Social Networks and Online Communities Forecast, 2015-2019
    • Assumptions
  • Market Context

Essential Guidance

Learn More

  • Related Research
  • Methodology
    • Historical Market Values and Exchange Rates
  • Synopsis

List of Tables

  • Table: Worldwide Enterprise Social Networks Revenue by Vendor, 2012-2014 ($M)
  • Table: Worldwide Online Communities Revenue by Vendor, 2012-2014 ($M)
  • Table: Worldwide Enterprise Social Networks and Online Communities Revenue, 2014-2019 ($M)
  • Table: Worldwide Enterprise Social Networks Revenue by Region, 2014-2019 ($M)
  • Table: Top 3 Assumptions for the Worldwide Enterprise Social Networks and Online Communities Market, 2015-2019
  • Table: Key Forecast Assumptions for the Worldwide Enterprise Social Networks and Online Communities Market, 2015-2019
  • Table: Worldwide Enterprise Social Networks Revenue, 2010-2019: Comparison of July 2014 and July 2015 Forecasts ($M)
  • Table: Exchange Rates, 2006-2014 (%)

List of Figures

  • Figure: Worldwide Enterprise Social Networks Revenue Share by Vendor, 2014
  • Figure: Worldwide Online Communities Revenue Share by Vendor, 2014
  • Figure: Worldwide Enterprise Social Networks Revenue Share by Region, 2014
  • Figure: Worldwide Enterprise Social Networks Revenue by Region, 2014 and 2019
  • Figure: Worldwide Enterprise Social Networks Revenue, 2010-2019: Comparison of July 2014 and July 2015 Forecasts
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