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市場調查報告書

雲端合作夥伴規劃

Partner Planning for the Cloud

出版商 IDC 商品編碼 335480
出版日期 內容資訊 英文 15 Pages
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雲端合作夥伴規劃 Partner Planning for the Cloud
出版日期: 2015年07月16日 內容資訊: 英文 15 Pages
簡介

本報告提供IT供應商的流通管道合作夥伴的雲端商務計劃開發的需求分析,及合作夥伴規劃的陷阱,指南,供應商的建議等。

IDC的見解

關於本調查

  • 調查手法

概況

  • 作為分裂因素的雲端
  • 不容易的事務
  • 規劃的限制
    • 合作夥伴的陷阱
    • 支援請求
    • 長期規劃的阻礙因素
  • 規劃的指南
  • 規劃的流程
    • 案例─V2MOM
  • 合作夥伴的統一控制規則
    • 成功要從CEO開始
    • 專門性的發現
    • 可引進市場變化的願景
    • 獨立損益的設置
    • 依據目標設置人員編制比率
    • 充分投資行銷
    • 一個客戶也不妥協
    • 雲端KPI的管理
  • 合作夥伴成功的特徵
  • 實行計劃
    • 計劃的實行
    • Microsoft Cloud SureStep

今後展望

主要的建議

參考資料

目錄
Product Code: 257359

This IDC study discusses IT vendors' need to enable their channel partners to develop business plans for the cloud. It looks at typical partner planning pitfalls, provides guidelines for partner planning, and advises vendors on which partners to prioritize for enablement investments. Vendors need their best solutions providers to make the transition, but most traditional partners have little experience planning change. Transition to the cloud requires partners to rework many or all of their business functions, leaving partners with a planning skills gap.

"This planning process does not have to be the time-consuming, painful process so many of us think of when we hear 'planning.' It can be a streamlined, high-level plan that simply sets the framework or direction for the company." - Pam Miller, director of Partnering Research at IDC.

Table of Contents

IDC Opinion

In This Study

  • Methodology

Situation Overview

  • Cloud Is a Disrupter
  • Not an Easy Task
  • Limited Planning
    • Partner Pitfalls
    • Asking for Help
    • Inhibitors to Long-Term Planning
  • Planning Guidelines
  • The Planning Process
    • Planning Example - V2MOM
  • Rules for Partners to Govern By
    • Success Starts with the CEO
    • Find a Specialization
    • Visions Must Adapt for Market Changes
    • Establish a Separate P&L
    • Set Staffing Ratios Based on Your Goals
    • Invest Enough in Marketing
    • Don't Compromise for One Customer
    • Manage with Cloud KPIs
  • What Characteristics Predict Partner Success
  • Enablement Programs
    • Following Through
    • Microsoft Cloud SureStep

Future Outlook

Essential Guidance

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Partner Transformation

List of Figures

  • Figure: Best Partner Prospects
  • Figure: The Transformation Life Cycle
  • Figure: Microsoft Cloud SureStep
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