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市場調查報告書

數位長(CDO):CIO和CMO之間的「革新的差距」

Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO

出版商 IDC 商品編碼 334134
出版日期 內容資訊 英文 15 Pages
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數位長(CDO):CIO和CMO之間的「革新的差距」 Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO
出版日期: 2015年06月30日 內容資訊: 英文 15 Pages
簡介
維係

無論對哪個企業、組織來說,數位轉換是今後擴大收益所不可缺少的項目,依據此次的IDC調查,任何企業、組織都有設置數位長(CDO) 以圖積極應對事態。任何企業都要求比以往迅速行動,傳統的組織結構已經無法應對。因此,打破以往的組織高牆,構築新的業務形態、通訊手段,謀求革新的促進之必要迫近。各公司委託CDO進行那樣組織的現代化、轉換。

用本報告以美國的各種企業、組織近幾年開始出現的「數位長」(Chief Digital Officers:以下CDO) 所扮演的角色為焦點,提供其一般性特徵和任務、課題,各企業、組織 (共8件) 的作用和業務完成方式等相關調查與考察。

IDC的見解

調查概要

概況

  • 數位的創造性破壞:「考察即服務(Insights as a Service)」的全部
  • 「CDO」(數位長/「破壞」負責人員) 定義
  • CDO的成果的概要
  • 跟其他數位相關人員的聯繫
    • CIO/CTO (資訊/技術長) 的合作
    • CMO (行銷策略長) 的合作
  • CDO的組織
  • 業績指標
  • CDO相關3個主要課題

未來展望

IDC的建議

參考資料

  • 相關調查
  • 附錄:參與調查的CDO
    • Sanjeev Addala:CDO,Caterpillar
    • Brian Tilzer:CDO,CVS Health
    • Andy Wilson:CDO (@MeredithCdo),Meredith Corp.
    • Sree Sreenivasan:CDO (@sree),The Metropolitan Museum of Art
    • Jonathan Becher:CDO (@jbecher),SAP
    • Sean Cornwell:CDO (@seancornwell),Travelex
    • Robin Thurston:CDO (@RobinJThurston),Under Armour
    • Mike Kruger:數位參與度總監 (@mikekruger),商務部 (U.S. Department of Commerce)
  • 摘要

表格一覽

  • CDO的報告結構

圖的一覽

  • 採訪對象者的肖像 (計8名)
目錄
Product Code: 256972

This IDC study examines the emerging role of the chief digital officer (CDO). Companies that participated in this study include Caterpillar, CVS, Meredith Corp., SAP Digital, The Metropolitan Museum of Art, Travelex, and the U.S. Department of Commerce.

"Digital transformation is now seen as essential to future revenue growth at every organization we interviewed and CDOs are emerging to lead the effort," said Gerry Murray, research manager, IDC CMO Advisory. "CDOs are being hired to modernize and transform organizations. Companies have to move at a much faster pace than ever before. They cannot rely on the organizational muscle memory to perform 'better, faster, cheaper.' They have to be inventive. They have to be willing to literally tear down the walls and provide the context for new ways of working, new modes of communication, and a new cadence for innovation."

Table of Contents

IDC Opinion

In This Study

Situation Overview

  • Digital Disruption - It's All About "Insights as a Service"
  • Defining the Chief Digital Officer (aka Chief Disruption Officer)
  • CDO Fast Track Deliverables
  • The Digital C-Suite
    • Partnership with the CIO/CTO
    • Partnership with the CMO
  • The CDO Organization
  • Performance Metrics
  • Top 3 Challenges for CDOs

Future Outlook

Essential Guidance

Learn More

  • Related Research
  • Appendix: Participating CDOs
    • Sanjeev Addala, CDO, Caterpillar
    • Brian Tilzer, CDO, CVS Health
    • Andy Wilson, CDO (@MeredithCdo), Meredith Corp.
    • Sree Sreenivasan, CDO (@sree), The Metropolitan Museum of Art
    • Jonathan Becher, CDO (@jbecher), SAP
    • Sean Cornwell, CDO (@seancornwell), Travelex
    • Robin Thurston, CDO (@RobinJThurston), Under Armour
    • Mike Kruger, Director of Digital Engagement (@mikekruger), U.S. Department of Commerce
  • Synopsis

List of Tables

  • Table: CDO Reporting Structures

List of Figures

  • Figure: Sanjeev Addala
  • Figure: Brian Tilzer
  • Figure: Andy Wilson
  • Figure: Sree Sreenivasan
  • Figure: Jonathan Becher
  • Figure: Sean Cornwell
  • Figure: Robin Thurston
  • Figure: Mike Kruger
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