IDC's 2015 Consumer Devices Survey, Part 1: U.S. PC-Related Results
|出版日期||內容資訊||英文 25 Pages
|消費者取向設備市場調查 (第一部份):美國的PC相關產品調查結果 IDC's 2015 Consumer Devices Survey, Part 1: U.S. PC-Related Results|
|出版日期: 2015年06月30日||內容資訊: 英文 25 Pages||
本報告提供美國國內及全球各國 (共26個國家，總共50,244人) 的消費者調查的結果，PC相關產品 (PC、平板電腦、智慧型手機) 的想法方面和擁有情形，今後的購買意願等相關分析，美國和全球整體的PC購買意願、行動及選擇購買名牌的差異相關考察。
This IDC study looks at the U.S. PC-related results of IDC's 2015 Consumer Devices Survey. Fielded online in April 2015, the survey asked participants about their attitudes toward and ownership of a variety of consumer devices, including PCs, tablets, and smartphones. Respondents were additionally queried regarding their future purchase intentions for the device categories. We conducted the survey across 26 countries and received a total of 50,244 respondents. Each country had a minimum sample size of 1,000. This document discusses U.S. results around the ownership of PCs as well as the purchase intentions and considerations of respondents shopping for PCs.
"PCs remain a critical part of the U.S. household, with higher penetration among consumer electronics owners than even smartphones. But while PCs are key parts of the home, PC owners see them as long-lasting devices and PC owners no longer value the vendor brand as much as they once did," says Jonathan Gaw, IDC's research manager, Connected Home.