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市場調查報告書

消費者取向設備市場調查 (第一部份):美國的PC相關產品調查結果

IDC's 2015 Consumer Devices Survey, Part 1: U.S. PC-Related Results

出版商 IDC 商品編碼 334133
出版日期 內容資訊 英文 25 Pages
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消費者取向設備市場調查 (第一部份):美國的PC相關產品調查結果 IDC's 2015 Consumer Devices Survey, Part 1: U.S. PC-Related Results
出版日期: 2015年06月30日 內容資訊: 英文 25 Pages
簡介

PC在美國家庭市重要的組成之一,其普及率在消費類電子產品擁有者間甚至比智慧型手機高。另一方面,PC所有者將PC視同耐用消費品,關於PC品牌就沒有以前那樣重視。

本報告提供美國國內及全球各國 (共26個國家,總共50,244人) 的消費者調查的結果,PC相關產品 (PC、平板電腦、智慧型手機) 的想法方面和擁有情形,今後的購買意願等相關分析,美國和全球整體的PC購買意願、行動及選擇購買名牌的差異相關考察。

IDC的見解

調查概要

  • 調查手法

概況

未來展望

IDC的建議

參考資料

  • 相關調查
  • 摘要

表格一覽

  • 消費者取向設備的擁有數與利用頻率
  • 消費者取向設備的擁有數與利用頻率:各年齡層
  • PC及其他設備的擁有數:各所得層級
  • 最近購買PC的場所
  • 最近購買的桌上型電腦品牌名
  • 最近購買的一體型PC品牌名
  • 最近購買的可攜式PC品牌名
  • 購買PC的意願決策時考慮的PC的各種功能的重要性

圖的一覽

  • 標準型桌上型電腦擁有率
  • 一體型 (All-in-one) PC擁有率
  • 筆記型電腦擁有率
  • 一體型PC的整體擁有率
  • 標準型桌上型電腦擁有率
  • 標準型桌上型電腦擁有率
  • 上次購買設備的時間
  • 近期購買的PC種類
  • 擁有的可攜式PC種類
  • 近期購買的PCOS
  • 可攜式PC的螢幕大小
  • 桌上型電腦、一體型PC的螢幕大小
  • PC的滿意度
  • 再次購買同樣品牌PC的可能性
  • 勸親屬、朋友購買特定品牌的可能性
  • 各設備的利用期間預測
  • 下次購買機會的預測
目錄
Product Code: 256857

This IDC study looks at the U.S. PC-related results of IDC's 2015 Consumer Devices Survey. Fielded online in April 2015, the survey asked participants about their attitudes toward and ownership of a variety of consumer devices, including PCs, tablets, and smartphones. Respondents were additionally queried regarding their future purchase intentions for the device categories. We conducted the survey across 26 countries and received a total of 50,244 respondents. Each country had a minimum sample size of 1,000. This document discusses U.S. results around the ownership of PCs as well as the purchase intentions and considerations of respondents shopping for PCs.

"PCs remain a critical part of the U.S. household, with higher penetration among consumer electronics owners than even smartphones. But while PCs are key parts of the home, PC owners see them as long-lasting devices and PC owners no longer value the vendor brand as much as they once did," says Jonathan Gaw, IDC's research manager, Connected Home.

Table of Contents

IDC Opinion

In This Study

  • Methodology

Situation Overview

Future Outlook

Essential Guidance

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Frequently Used Consumer Devices and Devices Owned
  • Table: Frequently Used Consumer Devices and Devices Owned by Age Group (% of Respondents)
  • Table: PC and Other Device Ownership by Income Group (% of Respondents)
  • Table: Location of Most Recent PC Purchase (% of Respondents)
  • Table: Recently Purchased Brand of Desktop PC
  • Table: Recently Purchased Brand of All-in-One PC
  • Table: Recently Purchased Brand of Portable PC
  • Table: Importance of Various PC Attributes in Purchase Decision (% of Respondents)

List of Figures

  • Figure: Ownership Rate of Standard Desktop PCs
  • Figure: Ownership Rate of All-in-One PCs
  • Figure: Ownership Rate of Laptop PCs
  • Figure: Combined Ownership Rate of All PCs
  • Figure: Recency of Device Purchase
  • Figure: Type of Most Recent PC Purchase
  • Figure: Type of Portable PC Owned
  • Figure: Operating System Used by Most Recently Acquired PC
  • Figure: Portable PC Screen Size
  • Figure: Desktop PC and All-in-One Monitor Screen Size
  • Figure: Satisfaction Level with PC
  • Figure: Likelihood to Purchase Same Brand of PC
  • Figure: Likelihood to Recommend Brand to Friend or Relative
  • Figure: Anticipated Usage Duration of Each Device
  • Figure: Anticipated Date of Next Purchase
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