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市場調查報告書

亞太地區的行動付款:市場機會哪裡

Mobile Payments in Asia/Pacific: Where Do the Opportunities Lie?

出版商 IDC 商品編碼 330862
出版日期 內容資訊 英文 21 Pages
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亞太地區的行動付款:市場機會哪裡 Mobile Payments in Asia/Pacific: Where Do the Opportunities Lie?
出版日期: 2015年05月21日 內容資訊: 英文 21 Pages
簡介

本報告提供亞太地區行動付款調查分析,以新興趨勢為焦點,提供有系統的資訊。

IDC的見解

調查概要

概況

  • 定義
  • 在全世界的行動付款急速成長中
  • 亞太地區行動付款的獲取預測
  • 信用卡使用率低開啟轉帳卡的未來
  • 銀行存款戶頭相關的錢包彌補亞太地區的卡片不足
  • 行動付款促進成長的要素
  • NFC的基礎設施和獲取的主要瓶頸
  • QR編碼為意外贏家
  • 行動付款的重要性
  • 行動付款會贏過以前的電子商務嗎
  • 智慧型手機會讓消費行為轉向行動商務嗎
  • 亞太地區對於行動付款的準備

未來展望

  • 跨類別是個課題
  • 亞太地區行動付款發展的2大方案

主要的建議

參考資料

  • 相關調查
  • 摘要

圖表

目錄
Product Code: AP251048

This IDC study looks at the emerging trend of mobile payments (mpayments) within the Asia/Pacific context. While Asia has been the home of some of the most innovative new mpayments globally, the mixture of economies ranging from highly developed high-technology hubs to large emerging economies means that a one-size-fits-all solution to mpayments for this region will be highly unlikely to succeed. This study deep dives into the individual markets to see what role mpayments may play and in what form they may emerge, as well as what those operating in this space should be focused on to best seize these opportunities.

Michael Yeo, senior market analyst from IDC Financial Insights states, "mPayments have a lot to do with going cashless. However, it must be noted that in the evolution to a cashless society, the Asian experience does not necessarily have to mirror the Western 'efficiency' model and, instead, may act as a driver for focus on initiatives such as financial inclusion and boosting gross domestic product (GDP). With different markets at varying stages of development, we believe that mpayments represent only one of the possible options in the future and that this does not necessarily lead to mpayments being the dominant form of payment in a given market."

Shiv Putcha, associate research director in IDC goes on to state, "A society that already has high card usage and extensive point-of-sale (POS) infrastructure may seem to be well suited to mpayments, but in reality, extensive credit and debit card usage will make it difficult to displace these stalwarts and may retard the eventual growth of mpayments. On the flip side, a market with limited financial infrastructure at the POS has little incentive to make the heavy investments needed and may possibly then start to skew toward mpayments as the preferred transactional method."

Table of Contents

IDC Opinion

In this study

Situation Overview

  • Definitions
    • Proximity
    • Remote
  • mPayments Growing Fast Globally
    • Remote Payments Will Be the Key Growth Engine
    • Proximity Payments Are Small but Quickly Growing in Importance
    • The QR Code May Have an Unexpected Role to Play in Asia/Pacific
  • Predicting mPayment Uptake across Asia/Pacific
  • Low Credit Card Usage Paves the Way for Debit Cards to Gain Ground
  • Lack of Cards in Asia/Pacific Brings Bank Account-Linked Wallets to Fill the Gap
  • mPayment Growth Drivers
  • NFC Infrastructure and Uptake Are a Major Bottleneck
  • QR Code as the Surprise Winner
  • The Importance of mCommerce
  • Will mCommerce Leapfrog Past eCommerce?
  • Smartphones Are Causing Consumer Behavioral Shifts That Are Driving mCommerce
  • Measuring Readiness of Asia/Pacific for mPayments
    • A Different Payment Evolutionary Path in Asia/Pacific?

Future Outlook

  • Jumps across Clusters Will Be Challenging
  • Two Possible Scenarios for mPayment Development in Asia/Pacific
    • Scenario 1
    • Scenario 2

Essential Guidance

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: mPayment Usage in Asia/Pacific
  • Table: IDC Classification of Markets

List of Figures

  • Figure: mPayment Global Market Transaction Value, 2013-2017E
  • Figure: mPayment Global Market Breakdown by Method, 2013-2017E
  • Figure: Asia/Pacific Credit Card Penetration versus Debit Card Penetration
  • Figure: Asia/Pacific Credit and Debit Card Spend versus Smartphone Penetration
  • Figure: Asia/Pacific NFC Penetration for Smart Devices in 2015
  • Figure: NFC as Percentage of Smartphones versus NFC as Percentage of Total Devices
  • Figure: mCommerce Market: Ready to Boom in Asia/Pacific
  • Figure: Asia/Pacific mCommerce Spend, 2014-2018E
  • Figure: Five Main Criteria for Assessing mPayment Market Readiness
  • Figure: Asia/Pacific mPayment Readiness Ranking
  • Figure: The Asia/Pacific Payments Landscape for 2015-2017
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