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市場調查報告書

指示牌市場在2年以內數位轉移

Survey Analysis Shows Notable Transition to Digital in the Signage Market Within Two Years

出版商 IDC 商品編碼 330522
出版日期 內容資訊 英文 44 Pages
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指示牌市場在2年以內數位轉移 Survey Analysis Shows Notable Transition to Digital in the Signage Market Within Two Years
出版日期: 2015年05月11日 內容資訊: 英文 44 Pages
簡介

本報告以IDC的數位電子看板 (電子招牌) 的相關調查的結果為基礎,提供用戶比率、非用戶的關心度、用戶的滿意度、數位電子看板的未來性、重要性、流通管道偏好等相關驗證之系統性資訊。

IDC的見解

調查概要

  • 調查手法

概況

  • 利用數位簽字的企業比率
  • 非用戶對數位電子看板的關注
  • 目前用戶對數位簽字的滿意度
  • 數位簽字的現在、未來的結構
  • 數位電子看板的特徵中的重要性
  • 數位電子看板的流通管道偏好

未來展望

主要的建議

  • 買主
  • 現在、未來的數位電子看板供應商導向

參考資料

  • 相關調查
  • 摘要

圖表

目錄
Product Code: 255822

This IDC study analyzes survey responses on digital signage. The following questions were addressed:

  • The percentage of companies with digital signs
  • If not a current user, the level of interest in acquiring digital signs
  • If a current user, the level of satisfaction with the current digital signs
  • Current and future mix of digital signs at the company
  • Feature importance ratings (users and nonusers)
  • Channel preferences to acquire digital signs (users and nonusers)

"This survey study indicates that the signage market is readying for a transformative change. Current digital sign implementations are demonstrating a significant value proposition by enabling content that is changeable and interactive for its target audience. This new level of communication is an effective broadcast medium that will grow in usage over the coming years," said Keith Kmetz, vice president of IDC's Imaging, Printing and Document Solutions research.

Table of Contents

IDC Opinion

In This Study

  • Methodology

Situation Overview

  • The Percentage of Companies with Digital Signs
  • Nonuser Interest in Digital Signage
  • Current Users' Level of Satisfaction with Their Digital Signs
  • Current and Expected Mix of Digital Signs
  • Digital Signage Feature Importance Ratings
  • Digital Signage Channel Preferences

Future Outlook

Essential Guidance

  • For Buyers
  • For Current and Future Digital Signage Providers

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Companies with Digital Signage by Company Size, Industry, and Usage (% of Respondents)
  • Table: Level of Interest in Having Digital Signage from Current Nonusers by Company Size, Industry, and Usage (% of Respondents)
  • Table: Level of Digital Signage Satisfaction from Current Users by Company Size, Industry, and Usage (% of Respondents)
  • Table: Current and Expected Mix of Digital Signage by Company Size, Industry, and Usage (Mean %)
  • Table: Current Digital Signage Penetration by Company Size, Industry, and Usage (% of Respondents)
  • Table: Expected Digital Signage Penetration by Company Size, Industry, and Usage (% of Respondents)
  • Table: Digital Signage Feature Importance Ratings by Company Size, Industry, and Usage (Mean Rating)
  • Table: Respondents Saying Feature Is Important by Company Size, Industry, and Usage (% of Respondents)
  • Table: Respondents Saying Feature Is Not Important by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Display Quality by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Display Size by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Energy Use by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Display Cost by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Ease of Use by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Provider's Level of Industry Expertise by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Supplier Level of Maintenance/Support by Company Size, Industry, and Usage (% of Respondents)
  • Table: Digital Signage Channel Preferences by Company Size, Industry, and Usage (% of Respondents)

List of Figures

  • Figure: Companies with Digital Signage by Company Size and Industry
  • Figure: Level of Interest in Having Digital Signage from Current Nonusers by Company Size and Industry
  • Figure: Level of Digital Signage Satisfaction from Current Users by Company Size and Industry
  • Figure: Current and Future Digital Signage Penetration by Company Size and Industry
  • Figure: Digital Signage Feature Importance Ratings by Company Size and Industry
  • Figure: Digital Signage Channel Preferences by Company Size and Industry
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