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市場調查報告書

美國的月租型式無線通訊市場未來預測 (2016∼2020年)

U.S. Postpaid Wireless Forecast, 2016-2020

出版商 IDC 商品編碼 329703
出版日期 內容資訊 英文 9 Pages
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美國的月租型式無線通訊市場未來預測 (2016∼2020年) U.S. Postpaid Wireless Forecast, 2016-2020
出版日期: 2016年09月16日 內容資訊: 英文 9 Pages
簡介

能認為美國的月租型行動通訊市場上,今後由於消費者的設備購買行動的變化,無加入契約的利用形態擴大。長期上,月租型且加入契約的行動通訊的使用者,一般認為限於財團客戶,或非常少數的優良個人客戶 (也有加入2年的綁約期間的一部分) 。

本報告提供美國的月租型式的無線通訊服務市場最新趨勢與未來預測相關分析,市場特徵和近幾年趨勢,市場規模 (用戶數、市場收益額、ARPU等)的現狀與趨勢預測 (今後5年份),服務內容的擴充的動向,主要的推動及阻礙市場要素,今後的市場方向性等的調查評估。

IDC的市場趨勢預測 (圖表)

摘要整理

技術供應商的建議

  • BYOD用戶與服務引進的影響度
  • 初期的更新計劃和設備更新循環
  • 設備的租賃

市場預測

市場背景情況

  • 市場促進、阻礙因素
    • 推動因素
      • 低階市場上的智慧型手機的普及
    • 阻礙因素
      • 普及率與市場飽和化
      • Wi-Fi的利用可能性
  • 市場主要趨勢
  • 上次預測後的變更點

市場定義

調查手法

相關調查

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目錄
Product Code: US41682616
This IDC study examines the postpaid wireless services market in the United States. It assesses key market trends and developments, evaluates subscribers and revenue for 2014, and presents a revenue and subscriber forecast for 2016-2020. In this forecast, postpaid services include voice and data mobile devices, including mobile broadband devices. This forecast provides analysis of postpaid subscriber net additions, ARPU, and revenue."There was an expectation that no-contract subscriptions would grow on the postpaid side of the mobile services market, and this growth can be attributed to a shift in consumer device purchasing behavior, specifically a growing number of subscribers who are purchasing their device outright as well as through equipment installment plans," says Brian Haven, senior research analyst, United States Mobile Consumer Services. "In the long term, postpaid contract subscriptions will be made up of business subscriptions as well as a very small portion of consumer subscribers who are eligible for two-year contract plans."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

  • BYOD Subscribers and the Impact on Service Adoption
  • Early Upgrade Plans and the Device Replacement Cycle
  • Device Leasing

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Smartphone Permeation at the Low End
    • Inhibitors
      • Penetration Rates and Market Saturation
      • WiFi Availability
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

Related Research

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