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市場調查報告書

社群媒體的西歐市場 (各產業):現在/未來的引進情形分析

Social Media in Western European Vertical Markets: Analysis of Current and Projected Adoption

出版商 IDC 商品編碼 329001
出版日期 內容資訊 英文 14 Pages
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社群媒體的西歐市場 (各產業):現在/未來的引進情形分析 Social Media in Western European Vertical Markets: Analysis of Current and Projected Adoption
出版日期: 2015年04月21日 內容資訊: 英文 14 Pages
簡介

全球化高度發展的現在,革新作為企業的成長和競爭力基礎而受重視。社群媒體不僅促進企業、個人間的通訊,也能活用於提升品牌的認知度,推算消費者的預期度,建立忠誠度高的客戶基礎等。雖然仍有部分產業停留在引進階段,不過,不久的將來一般預期社群媒體工具將於任何產業寬廣普及。但,由於並不是任何市場都一律發展,普及延遲的產業、部門需要某些支撐策略。

本報告提供西歐各國的各種企業 (員工10名以上) 中、商務目的上的社群媒體引進情形分析、法國、德國、義大利、西班牙、英國5個國家共1,588名的問卷調查、整體市場趨勢 (社群媒體引進情形) 和今後預測、各產業 (金融、離散製造業、製程業、通訊/媒體、公共事業/石油、天然氣、零售業/批發業、專門服務/交通、醫療、政府/教育機關) 的詳細趨勢等調查評估。

IDC的見解

調查概要

  • 調查手法
  • 定義
    • 各產業市場
    • 社群、平台

概況

  • 簡介
  • 社群媒體的引進率

未來展望

  • 社群媒體的投資計劃
  • 市場背景

IDC的建議

參考資料

  • 相關調查

圖的一覽

  • 西歐的社群媒體引進企業的比率:各產業
  • 在西歐沒導入社群媒體的企業比率:各產業
  • 在西歐預計在1年以內導入社群媒體的企業比率:各產業
  • 西歐的社群媒體引進完畢/引進預定企業的比率:各產業
  • 商務目的上導入社群媒體的理由
  • 西歐企業的商務目的社群媒體、工具:與上年度的比較
  • 西歐企業的商務目的社群媒體、工具:現在、未來的引進計劃
目錄
Product Code: M01X

This IDC study focuses on social media tools used for business purposes across vertical markets, drawing on the results of IDC's European Vertical Markets Survey carried out between August and October 2014 in France, Germany, Italy, Spain, and the U.K. among 1.588 companies with more than 10 employees. Results provided are for finance, discrete manufacturing, process manufacturing, telecom/media, utilities/oil and gas, retail/wholesale, professional services/transport, healthcare, and government/education sectors.

"In a highly globalized context, innovation is a critical factor of success for businesses and the basis of growth and competitiveness. Social media is not only a way to facilitate communication between corporations and individuals but also an opportunity to enhance internal procedures, increase brand awareness, estimate consumer perception, and build a loyal customer base. It is still developing in some vertical markets, which will soon leverage such tools to become more advanced and competitive. But not all these markets share the same perspective and vendors should tailor their value propositions accordingly, focusing on improvement for more mature markets and education of those reluctant to go social," said Andrea Minonne, research analyst, IDC European Industry Solutions.

Table of Contents

IDC Opinion

In This Study

  • Methodology
  • Definitions
    • Vertical Markets
    • Social Platforms

Situation Overview

  • Introduction
  • Social Media Adoption Rates

Future Outlook

  • Investment Plans in Social Media
  • Social Media Adoption Drivers

Essential Guidance

Learn More

  • Related Research

Synopsis

List of Figures

  • Figure: Western Europe Percentage of Companies Adopting Social Media by Vertical Market, 2014
  • Figure: Western Europe Percentage of Companies Not Adopting Social Media by Vertical Market, 2014
  • Figure: Western Europe Percentage of Companies Planning to Adopt Social Media in One Year by Vertical Market, 2014
  • Figure: Western Europe Social Media Projected Adoption by Vertical Market, 2014
  • Figure: Reasons to Adopt Social Media Tools for Business Purposes (%)
  • Figure: Western Europe Social Media Tools for Business Purposes: Comparison of 2013 and 2014 Surveys
  • Figure: Western Europe Social Media Tools for Business Purposes: Current and Projected Adoption Plans
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