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市場調查報告書

安全產品與服務銷售的個體化方法

A Personalized Approach to Selling Security Products and Services

出版商 IDC 商品編碼 328253
出版日期 內容資訊 英文 18 Pages
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安全產品與服務銷售的個體化方法 A Personalized Approach to Selling Security Products and Services
出版日期: 2015年04月09日 內容資訊: 英文 18 Pages
簡介

各資訊安全供應商成功進入市場時,有應該解決的許多課題存在,並且需要制定各公司的產品與服務的解決法。進行考慮時,關於針對目前/未來的客戶與課題、解決的辦法深深討論。

本報告提供各產業中終端用戶企業對關於資訊安全的見解調查、達成資訊安全、供應商的打入市場策略時應該解決的商務課題考察。

IDC的見解

調查概要

概況

  • 整體的趨勢
    • 資訊安全
    • 終端用戶服務的改善
    • IT成本的削減
    • 經營創新的支援
  • 各產業市場趨勢

未來展望

IDC的建議

  • 對供應商的建議

圖表一覽

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目錄
Product Code: ESS53X

This IDC Insight aims to provide a detailed understanding of how information security is viewed within verticals and the key business challenges that can be utilized to complement an information security vendor's go-to-market strategy.

These business challenges (and how a vendor's product or service addresses the challenges) are the key messages vendors should get across in their discussions with current and potential clients.

Table of Contents

IDC Opinion

In This Insight

Situation Overview

  • Overall Trends
    • Information Security
    • Improving Service to the End User
    • Reduce IT Costs
    • Support Business Innovation
  • Trends via Vertical Markets

Future Outlook

Essential Guidance

  • Advice to Vendors

List of Figures

  • Figure: Top Business Priorities across All Verticals
  • Figure: Top Business Priorities in Government
  • Figure: Top Business Priorities in Education
  • Figure: Top Business Priorities in the Primary Sector
  • Figure: Top Business Priorities in Wholesale
  • Figure: Top Business Priorities in Utilities
  • Figure: Top Business Priorities in Manufacturing
  • Figure: Top Business Priorities in Retail
  • Figure: Top Business Priorities in Healthcare
  • Figure: Top Business Priorities in Business Services
  • Figure: Top Business Priorities in Transport
  • Figure: Top Business Priorities in Finance
  • Figure: Top Business Priorities in Telecommunications
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