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市場調查報告書

A2P (Application-to-Person) 通訊的全球市場的預測 (2015∼2019年):雲端API平台的實力

Worldwide Application-to-Person Messaging 2015-2019 Forecast: The Power of Cloud API Messaging Platforms

出版商 IDC 商品編碼 327842
出版日期 內容資訊 英文 35 Pages
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A2P (Application-to-Person) 通訊的全球市場的預測 (2015∼2019年):雲端API平台的實力 Worldwide Application-to-Person Messaging 2015-2019 Forecast: The Power of Cloud API Messaging Platforms
出版日期: 2015年03月30日 內容資訊: 英文 35 Pages
簡介

全球A2P通訊市場,2014年達到234億美元的規模,再加上2014∼2019年年複合成長率(CAGR) 推算以8%的速度成長。成為市場推動成長材料的雲端API平台,由於雲端的經濟性和API主體迅速的開發方法,雲端API通訊的市場規模,從 (整體市場的1%) 2014年的1億600萬美元,預測2019年急速成長到 (同25%) 86億美元。

本報告提供全球的A2P (Application-to-Person:應用程式、個人間) 通訊平台市場相關分析,包含企業通訊技術、市場概要,及A2P的目前主流的通訊平台、今後的市場趨勢預測、主要供應商簡介等調查評估。

IDC的見解

調查概要

  • 調查手法

概況

  • 行銷企業用通訊
  • 顧客服務企業用通訊
    • 2要素認證和動態密碼
  • 企業內、員工間通訊企業用通訊
  • 企業用SMS和本機行動應用程式的比較
    • 企業用訊息服務的功能的辦法
  • 企業用通訊、供應商:管理、通訊 vs. 雲端API平台
    • 管理、訊息服務
    • 雲端API通訊平台

未來展望

  • 市場預測的前提條件
    • 全球的A2P通訊市場
    • 全球A2P市場
    • 雲端API通訊市場
    • 供應商簡介
      • CLX Networks
      • MBlox
      • Nexmo
      • OpenMarket
      • SAP Mobile Services
      • Syniverse
      • Twilio
  • 市場背景

IDC的建議

參考資料

  • 相關調查
  • 摘要

圖表一覽

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目錄
Product Code: 254790

This IDC study analyzes the global demand for cloud A2P messaging platforms. The A2P messaging market is large at $23.4 billion in 2014, and it is growing at a compound annual growth rate of 8% through 2019. Catalyzing the growth are cloud API messaging platforms. Using the principles of cloud economics and API-driven development, cloud API messaging platform revenue will surge from $106 million in 2014 to $8.6 billion in 2019, representing a share growth from less than 1% in 2014 to 25% in 2019.

According to Mark Winther, group vice president, Telecom, at IDC, "Cloud API messaging platforms are catalyzing growth because they are free to users for test and development and they make it possible to build applications in hours and charge wholesale-like per-message fees."

Table of Contents

IDC Opinion

In This Study

  • Methodology

Situation Overview

  • Enterprise Messaging for Marketing
  • Enterprise Messaging for Customer Service
    • Two-Factor Authentication and One-Time Passwords
  • Enterprise Messaging for Internal Employee-Facing Communications
  • Enterprise SMS Compared with Native Mobile Apps
    • How Enterprise Messaging Services Work
  • Enterprise Messaging Vendors: Managed Messaging Versus Cloud API Platform
    • Managed Messaging Services
    • Cloud API Messaging Platforms

Future Outlook

  • Forecast and Assumptions
    • Worldwide A2P Messaging Market
    • Global A2P Market
    • Cloud API Messaging Market
    • Vendor Profiles
      • CLX Networks
      • MBlox
      • Nexmo
      • OpenMarket
      • SAP Mobile Services
      • Syniverse
      • Twilio
  • Market Context

Essential Guidance

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Worldwide Application-to-Person SMS Revenue, 2014-2019 ($M)
  • Table: Worldwide Application-to-Person SMS Revenue Excluding National-Only Revenue, 2014-2019 ($M)
  • Table: Worldwide Cloud API Platform Application-to-Person SMS Revenue, 2014-2019 ($M)
  • Table: Top 3 Assumptions for the Worldwide Application-to-Person Messaging Market, 2015-2019
  • Table: Key Forecast Assumptions for the Worldwide Application-to-Person Messaging Market, 2015-2019

List of Figures

  • Figure: Worldwide Application-to-Person and Person-to-Person SMS Revenue Share, 2014 and 2019
  • Figure: Worldwide and National-Only Application-to-Person SMS Revenue Share, 2014 and 2019
  • Figure: Worldwide Cloud API Platform and Traditional Application-to-Person SMS Revenue Share, 2014 and 2019
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