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市場調查報告書

越南的智慧型手機非正規進口市場分析

Vietnam Unofficial Smartphone Imports Market Study, 2014

出版商 IDC 商品編碼 327497
出版日期 內容資訊 英文 21 Pages
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越南的智慧型手機非正規進口市場分析 Vietnam Unofficial Smartphone Imports Market Study, 2014
出版日期: 2015年03月26日 內容資訊: 英文 21 Pages
簡介

越南由於其社會、地理特徵,對非正規進口商品的市場是富有魅力的存在。現在,該國消費者之間智慧、手持設備急速普及,為此對走私業者來說,存在著冒著犯法的風險也可得到充分利益的機會。但,長期上由於市場的成熟度和強化政府的法規,非正規進口流量減少,將失去和正規進口間的差異。

本報告提供越南的智慧型手機的非正規進口 (走私、平行輸入) 市場結構、趨勢相關分析、走私貨流入越南國內的方法和商務結構的調查、國內智慧型手機出貨台數 (正規、非正規雙方),及越南整體商務、人口結構的資料,為您概述為以下內容。

IDC的見解

調查概要

  • 「非正規進口」市場定義
    • 平行輸入 vs. 走私
    • 中古 vs. 新貨
  • 調查手法
  • 智慧型手機的非正規進口市場測量方法

概況

  • 目前情形的評估
  • 市場分析
    • 為何是越南?
    • 地區性的重要性
    • 非正規進口市場經營模式
    • 政府的法規與其執行情形
  • 市場結構
    • 進口前
      • 進口交易
      • 搬送機制
      • 運行舖選擇的途徑
    • 進口後
      • 交付給零售、批發商
      • 零售機制
    • 銷售後的保證
  • 市場規模

未來展望

參考資料

  • 相關調查
  • 摘要

圖表一覽

目錄
Product Code: VN250861

This IDC study provides an insightful glimpse into the market structure and dynamic scenario of the Vietnam unofficial smartphone imports market. This study discovers the business structure of how smuggled handsets flow into the country as well as Vietnam's total smartphone market shipment in 2013, including both official and unofficial imports by IDC definitions. In addition, it also shares current business and demographic developments in the country that make it become a hotbed of both parallel and smuggled smartphone imports.

"There are inherent social and geographical characteristics of Vietnam that make the country attractive for unofficial imports of goods. The current proliferation of consumer smart handheld devices is generating opportunities for channel players and importers to take additional legal risks for a number of rewards. In the long run, market maturity and strong enforcement of the laws will help to slow down the import flow and recreate a more equal-playing field for all players," says Thanh Vo, senior market analyst, Client Devices, IDC Vietnam.

Table of Contents

IDC Opinion

In This Study

  • Definition of Unofficial Import Market
    • Parallel Imports versus Smuggled
    • Used versus New
  • Methodology
  • Sizing the Unofficial Smartphone Imports Market

Situation Overview

  • Assess the Current Situation
  • Market Analysis
    • Why Vietnam?
    • Geographical Importance
    • Unofficial Imports Market Business Model
    • Government Regulations and Enforcement
  • Market Structure
    • Pre-Import
      • Import Deals
      • Carrying Mechanisms
      • Routes Taken by Carriers
    • Post-Import
      • Disbursement to Retailers and Wholesalers
      • Retail Mechanism
    • Post-Sales Warranty
  • Market Sizing

Future Outlook

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Vietnam Smuggled Handsets Incidents from July 2013 to June 2014
  • Table: Unofficial versus Official Imports Price Comparison
  • Table: Price Comparison Between Genuine versus Counterfeit Smartphone Accessories

List of Figures

  • Figure: Vietnam Unofficial Imports Market Supply Chain
  • Figure: Vietnam Total Smartphone Imports Shipment by Units, 2013
  • Figure: Vietnam Total Smartphone Imports Shipment by Value, 2013
  • Figure: Vietnam Unofficial Smartphone Imports Shipment by Units, 2013
  • Figure: Vietnam Unofficial Smartphone Imports Shipment by Country of Origin, 2013
  • Figure: Top Vendors for Unofficial Smartphone Imports in Vietnam, 2013
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