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市場調查報告書

加拿大的消費者對3D列印的認識

Canadian Consumer Perceptions of 3D Printing

出版商 IDC 商品編碼 327480
出版日期 內容資訊 英文 21 Pages
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加拿大的消費者對3D列印的認識 Canadian Consumer Perceptions of 3D Printing
出版日期: 2015年03月26日 內容資訊: 英文 21 Pages
簡介

雖然加拿大的消費者對3D列印有相對高的認識,也積極著手收集資訊,不過,實際購買的人目前非常少。消費者大部分還在等價格下降,不會現在馬上購買,不過,將來十分可能打開除了最初購買的愛好者之外的市場機會。

本報告提供加拿大的消費者對3D列印技術抱持的認識和知識、技術利用、設備購買的意願調查、相關知識的資訊來源、3D印表機的評價標準、利用材料的種類、希望價格等資訊,及適當的行銷方式相關建議等資料,為您概述為以下內容。

IDC的見解

調查概要

  • 調查手法
    • 調查受訪者的結構

概況

  • 3D列印的認識度和知識
  • 認知度、知識的資訊來源
  • 開始3D列印的意願
  • 利用行動
  • 主要的結論

未來展望

  • 3D列印技術
  • 3D印表機的購買計劃
  • 價格
  • 利用法的種類
  • 材料、設計
  • 主要的結論

IDC的建議

參考資料

  • 相關調查
  • 摘要

圖表一覽

目錄
Product Code: CA2C3D15

This IDC study explores Canadian consumer perceptions and adoption of 3D printing technology. The survey, which was fielded in November 2014, asked respondents about their current knowledge and usage of 3D printing, as well as their purchase and usage intentions. The study focuses on active versus passive sources of information, means of accessing a 3D printer, types of materials used, and price expectations. The Essential Guidance section recommends appropriate marketing strategies.

"While there is a relatively high level of awareness of 3D printing among consumers, with many proactively seeking out information on their own, very few are currently utilizing the technology. Although intent to purchase may not be imminent as consumers are waiting for prices to drop, 3D printers nevertheless represent a market opportunity beyond hobbyists who are the early adopters," said George Bulat, research director, IDC Canada's Client Hardware Research.

Table of Contents

IDC Opinion

In This Study

  • Methodology
    • Respondent Demographics

Situation Overview

  • 3D Printing Awareness and Knowledge
  • Source of Awareness or Knowledge
  • Intent to Start 3D Printing
  • Usage Behavior
  • Key Takeaways

Future Outlook

  • Method of 3D Printing
  • Plans to Purchase 3D Printer
  • Price
  • Types of Usage
  • Materials and Designs
  • Key Takeaways

Essential Guidance

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Categorization of Active Versus Passive Source

List of Figures

  • Figure: Respondents by Gender
  • Figure: Respondents by Age Group
  • Figure: Respondents by Household Income
  • Figure: Awareness of 3D Printing
  • Figure: Awareness Versus Household Income
  • Figure: 3D Printing Research
  • Figure: Active Source Versus Passive Source Usage for Research
  • Figure: 3D Printing Intent
  • Figure: Current Use of 3D Printing
  • Figure: Current Purchase Activity by Age Group
  • Figure: Key Takeaways - Situation Overview
  • Figure: 3D Printing Methods
  • Figure: 3D Printer Purchasing Intentions
  • Figure: 3D Printers: Price Threshold
  • Figure: 3D Printing Purposes
  • Figure: 3D Printing Interests
  • Figure: 3D Printing Material Preferences
  • Figure: 3D Printing Design Sources
  • Figure: Key Takeaways - Future Outlook
  • Figure: Suggested 4Ps Marketing Strategy
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