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市場調查報告書

美國的穿戴式設備擁有、使用情形和品牌偏好的相關調查

U.S. Wearables Ownership, Usage, and Desired Brands Survey

出版商 IDC 商品編碼 326055
出版日期 內容資訊 英文 29 Pages
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美國的穿戴式設備擁有、使用情形和品牌偏好的相關調查 U.S. Wearables Ownership, Usage, and Desired Brands Survey
出版日期: 2015年03月12日 內容資訊: 英文 29 Pages
簡介

美國的穿戴式設備市場仍處於初期階段,不過,只要看IDC的最新調查結果,顯示順利的開始。供應商擁有件數都很大,每個類別使用頻率都高,消費者想從複數品牌購買設備。但,哪個供應商新投入怎樣的設備,應會隨今後的競爭環境和消費者的反應變化。

本報告以美國消費者1,122人的問卷調查 (2014年12月14∼30日實施) 結果為基礎,提供各種的穿戴式設備擁有、使用情形、想擁有/使用的品牌偏好相關分析、產業相關人員的建議,為您概述為以下內容。

IDC的見解

調查概要

  • 調查手法

概況

  • 穿戴式設備擁有情形
  • 穿戴式設備的使用情形
  • 品牌的偏好

未來展望

IDC的建議

  • 工業設計的持續性擴張
  • 開發業者的積極勸導
  • 穿戴式設備給帶合作對象企業隊新市場

參考資料

  • 相關調查
  • 摘要

表格一覽

  • 穿戴式設備擁有情形
  • 健康、健身設備擁有情形:各品牌
  • 智慧型手錶擁有情形:各品牌
  • 智慧眼鏡/護目鏡產品擁有情形:各品牌
  • 智慧襯衫擁有情形:各品牌
  • 模組型穿戴式設備擁有情形:各品牌
  • 健康、健身設備的使用情形
  • 智慧型手錶的使用情形
  • 智慧眼鏡/護目鏡產品的使用情形
  • 智慧襯衫的使用情形
  • 模組型穿戴式設備的使用情形
  • 健康、健身品牌的偏好
  • 智慧型手錶品牌的偏好
  • 智慧眼鏡/護目鏡產品品牌的偏好

圖的一覽

目錄
Product Code: 254472

This IDC study examines wearable devices (commonly referred to as wearables), including ownership, usage, and desired brands of wearable devices, in the United States. Data was collected from December 14 to December 30, 2014, with a total of 1,122 participants.

"The wearables market is in its initial stages in the United States, but the results of this survey show positive steps," says Ramon T. Llamas, research manager for IDC's Wearables team. "Ownership is spread out across multiple vendors, usage is high for most categories, and consumers are open to purchasing wearable devices from multiple vendors too. What remain to be seen are how the addition of more vendors with new devices could change the competitive landscape and how well they will be received by consumers."

Table of Contents

IDC Opinion

In This Study

  • Methodology

Situation Overview

  • Wearables Ownership
  • Wearables Usage
  • Brand Preference

Future Outlook

Essential Guidance

  • Push the Industrial Design Envelope Continuously
  • Court Developers Aggressively
  • Wearables Bring a New Market for Partnerships

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Wearable Device Ownership
  • Table: Health and Fitness Device Ownership by Brand
  • Table: Smartwatch Ownership by Brand
  • Table: Smart Glasses/Eyewear Ownership by Brand
  • Table: Smart Shirt Ownership by Brand
  • Table: Modular Wearable Device Ownership by Brand
  • Table: Health and Fitness Band Usage
  • Table: Smartwatch Usage
  • Table: Smart Glasses/Eyewear Usage
  • Table: Smart Shirt Usage
  • Table: Modular Wearable Device Usage
  • Table: Health and Fitness Tracker Brand Preference
  • Table: Smartwatch Brand Preference
  • Table: Smart Glasses/Eyewear Brand Preference

List of Figures

  • Figure: Wearable Device Ownership
  • Figure: Health and Fitness Device Ownership by Brand
  • Figure: Smartwatch Ownership by Brand
  • Figure: Smart Glasses/Eyewear Ownership by Brand
  • Figure: Smart Shirt Ownership by Brand
  • Figure: Modular Wearable Device Ownership by Brand
  • Figure: Health and Fitness Band Usage
  • Figure: Smartwatch Usage
  • Figure: Smart Glasses/Eyewear Usage
  • Figure: Smart Shirt Usage
  • Figure: Modular Wearable Device Usage
  • Figure: Health and Fitness Tracker Brand Preference
  • Figure: Smartwatch Brand Preference
  • Figure: Smart Glasses/Eyewear Brand Preference
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