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市場調查報告書

歐洲的行動服務與策略:10大預測

European Mobile Services and Strategies 2015 Top 10 Predictions

出版商 IDC 商品編碼 323148
出版日期 內容資訊 英文 12 Pages
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歐洲的行動服務與策略:10大預測 European Mobile Services and Strategies 2015 Top 10 Predictions
出版日期: 2015年01月12日 內容資訊: 英文 12 Pages
簡介

在行動性的第一階段,個人行動裝置(不論官方或非官方)用於業務目的這件事,集中了大半人們的關心。可是現在,對行動性採取更積極方法的企業增加。今後關於行動性,預期應用中心型的方法,在軟體設備服務的供應商之間擴大。

本報告提供歐洲各國的企業行動服務軟體設備(通訊設備)市場上今後可能發生的趨勢相關考察,並將其結果彙整為10項,為您概述為以下內容。

IDC的見解

調查概要

概況

未來展望

  • 預測1:到2015年末,歐洲企業的半數以上,發售1個以上的行動應用程式
  • 預測2:零售業者最優先進行,經由行動應用程式的行動點服務的投資
  • 預測3:醫療機關的半數以上,投資消費者用行動應用程式
  • 預測4:到2015年末,歐洲勞工的半數以上利用行動裝置
  • 預測5:歐洲企業的1/3以上,業務線(LOB)部門管理行動投資預算
  • 預測6:歐洲消費者的1/5,在商店內使用行動付款
  • 預測7:各企業,活用「DevOp」、「分析功能」、「雲端」三者的共同點,進行行動安全的改善
  • 預測8:EU的通訊法規當局,對通訊企業更加友善,沒有以前那麼追求終端用戶的利益
  • 預測9:到2015年末,3/4企業提供員工(的一部分)4G線路服務
  • 預測10:IoT帶來數位轉換的「殺手級應用」,新的5G規格成為其實現要素

IDC的建議

參考資料

  • 相關調查
  • 摘要

圖表一覽

目錄
Product Code: MS05W

This IDC study presents IDC's 2015 predictions concerning the enterprise market for mobile services, software, and devices in Europe.

"The first phase of mobility was largely concerned with the use of consumer mobile devices for work purposes, whether formally or informally. But a growing number of European enterprises are taking a more forward-thinking approach to mobility," said John Delaney, associate vice president, European Mobility, IDC Europe. "We have highlighted in this study some of the ways in which we believe this more application-centered approach to mobility will impact providers of software, devices, and services in 2015."

Table of Contents

Predictions

In This Study

Situation Overview

Future Outlook

  • Prediction #1: By the End of 2015, More than Half of All European Enterprises Will Have Launched at Least One Mobile Application
  • Prediction #2: Retailers Will Prioritize Investments in Mobile Loyalty Delivered through Mobile Apps
  • Prediction #3: At Least Half of Healthcare Organizations Will Invest in Consumer-Facing Mobile Applications
  • Prediction #4: By the End of 2015, More than Half of All European Workers Will Be Using Mobile Devices
  • Prediction #5: Line-of-Business Departments Will Control the Budget for Mobile Investments in at Least One-Third of European Organizations
  • Prediction #6: One in Five Europeans Will Make In-Store Mobile Payments in 2015
  • Prediction #7: Enterprises Will Leverage the Intersection between DevOps, Analytics, and Cloud to Improve Mobile Security
  • Prediction #8: EU Telecom Regulation Will Get Friendlier to Telcos and Less Aggressive in Pursuit of End-User Interests
  • Prediction #9: Around Three-Quarters of Enterprises Will Provide 4G to at Least Some Employees by the End of 2015
  • Prediction #10: The Internet of Things Will Provide a Killer App for Digital Transformation, with Emerging 5G Specs Promising a Key Enabler

Essential Guidance

Learn More

  • Related Research
  • Synopsis
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