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市場調查報告書

全球行銷、軟體市場未來預測:急劇成長至200億美元的市場規模

Worldwide Marketing Software Forecast 2014-2018: $20 Billion and Growing Fast

出版商 IDC 商品編碼 316846
出版日期 內容資訊 英文 29 Pages
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全球行銷、軟體市場未來預測:急劇成長至200億美元的市場規模 Worldwide Marketing Software Forecast 2014-2018: $20 Billion and Growing Fast
出版日期: 2014年10月16日 內容資訊: 英文 29 Pages
簡介

各企業的行銷部門,以提供客戶更佳服務,及提高效率性,改善可測量的產業實際成果等為目標,急速擴展導入新技術的動向。因此帶給供應商巨大的市場機會但,行銷、軟體市場,現在處於從「在一地點的解決方案」朝「"行銷即服務"的平台」進化途中。為了充分發揮這個市場的潛在可能性,需要讓技術和創造性及技術服務形成一體。市場的成敗將取決於能是否實現上述事項。

本報告提供全球的對行銷、軟體市場規模與未來展望相關分析、目前的行銷、軟體的總支出額,及各類別(共4種)的詳細內容、今後5年的市場趨勢預測等調查評估。

IDC的見解

調查概要

  • 調查手法
  • 行銷、軟體市場定義

概況

未來展望

  • 市場預測的前提條件
    • 全球行銷、軟體市場預測
    • 前提條件
  • 市場背景

IDC的建議

參考資料

  • 相關調查
  • 摘要

表格一覽

  • 全球行銷、軟體市場支出額:各類別(今後5年份)
  • 市場預測的三大前提條件
  • 全球行銷、軟體市場:預測主要的前提條件

圖的一覽

  • 行銷、軟體的支出額(全球,今後5年份)
  • IDC的行銷技術分析組成架構
  • 全球行銷、軟體的市場規模(各類別,今後5年份)
目錄
Product Code: 251902

This IDC study contains IDC's worldwide market sizing and forecast for spending on marketing software from 2014 to 2018. The market is examined comprehensively and in terms of how funding is expected to break down between marketing budgets and enterprise IT budgets, and four broad solution categories as defined by IDC's Strategic Framework for Marketing Technology - interaction management, content production and management, data and analytics, and marketing management and administration.

"Marketing organizations are rapidly adopting new technology to better serve their customers, increase efficiency, and drive measurable business performance," says Gerry Murray, research analyst with IDC's CMO Advisory. "As a result, there is enormous market opportunity for suppliers. However, the market will see a number of transformations as it evolves from point solutions to platforms to marketing as a service. The full potential of this market will be realized only when technology, creative, and technical services come together. How that happens will determine the winners and losers."

Table of Contents

IDC Opinion

In This Study

  • Methodology
  • Marketing Software Market Definitions

Situation Overview

Future Outlook

  • Forecast and Assumptions
    • Worldwide Marketing Software Market Forecast
    • Assumptions
  • Market Context

Essential Guidance

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Worldwide Marketing Software Spending by Category, 2014-2018 ($M)
  • Table: Top 3 Assumptions for the Worldwide Marketing Software Market, 2014-2018
  • Table: Key Forecast Assumptions for the Worldwide Marketing Software Market, 2014-2018

List of Figures

  • Figure: Worldwide Marketing Software Spending, 2014-2018
  • Figure: IDC's 2014 Strategic Framework for Marketing Technology, Version 2.0
  • Figure: Worldwide Marketing Software Spending by Category, 2014-2018
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