Worldwide Marketing Software Forecast 2014-2018: $20 Billion and Growing Fast
|出版日期||內容資訊||英文 29 Pages
|全球行銷、軟體市場未來預測:急劇成長至200億美元的市場規模 Worldwide Marketing Software Forecast 2014-2018: $20 Billion and Growing Fast|
|出版日期: 2014年10月16日||內容資訊: 英文 29 Pages||
This IDC study contains IDC's worldwide market sizing and forecast for spending on marketing software from 2014 to 2018. The market is examined comprehensively and in terms of how funding is expected to break down between marketing budgets and enterprise IT budgets, and four broad solution categories as defined by IDC's Strategic Framework for Marketing Technology - interaction management, content production and management, data and analytics, and marketing management and administration.
"Marketing organizations are rapidly adopting new technology to better serve their customers, increase efficiency, and drive measurable business performance," says Gerry Murray, research analyst with IDC's CMO Advisory. "As a result, there is enormous market opportunity for suppliers. However, the market will see a number of transformations as it evolves from point solutions to platforms to marketing as a service. The full potential of this market will be realized only when technology, creative, and technical services come together. How that happens will determine the winners and losers."