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市場調查報告書

美國的預付型無線市場預測

U.S. Prepaid Wireless Forecast, 2015-2019

出版商 IDC 商品編碼 314233
出版日期 內容資訊 英文 12 Pages
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美國的預付型無線市場預測 U.S. Prepaid Wireless Forecast, 2015-2019
出版日期: 2015年09月11日 內容資訊: 英文 12 Pages

本報告已在2016年11月07日停止出版

簡介

美國的預付型無線市場用戶數,預計至2019年達到8,660萬,2014年∼2019年以3.2%的年複合成長率成長。

本報告提供美國的預付型無線市場相關調查分析、主要市場趨勢與發展、用戶數、收益等、最新預測相關的系統性資訊。

IDC的市場預測值

摘要整理

技術供應商的建議

  • 免契約的後付費登場:從預付轉向後付
  • 第一級智慧型手機、LTE的利用高漲
  • 無線整體成長的預付所扮演的角色

市場預測

市場背景

  • 推動因素及阻礙因素
    • 推動因素
    • 阻礙因素
  • 重要的市場趨勢
  • 上次預測後的變更

市場定義

調查手法

相關調查

目錄
Product Code: 258523

This IDC study examines the prepaid wireless services market in the United States. It assesses key market trends and developments, evaluates subscribers and revenue for 2014, and presents a revenue and subscriber forecast for 2015-2019. In this forecast, prepaid services include voice and data mobile devices, including mobile broadband devices. This forecast provides analysis of prepaid net additions, ARPU, and revenue. This forecast also provides the U.S. market share of prepaid and postpaid subscribers."The prepaid subscriber base saw a significant shift in 2014 as the market changed drastically," says Brian Haven, senior research analyst, United States Mobile Consumer Services. "Prepaid consumers migrated from pay-as-you-go plans to monthly no-contract plans, which are better suited for today's mobile user. Pay as you go remains an option for a small subset of the U.S. subscriber base."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

  • The Emergence of Postpaid No-Contract: Prepaid to Postpaid Conversion
  • Growing Availability of Tier 1 Smartphones and LTE
  • The Focused Role of Prepaid in Overall Wireless Growth

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Relevance with Select Subscribers and Niche Markets
      • Device Availability
      • Lack of Commitment Relative to Postpaid
    • Inhibitors
      • Adoption of Postpaid No-Contract Plans
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

Related Research

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