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市場調查報告書

美國的智慧型手機市場:預測與分析

U.S. Smartphone 2015-2019 Forecast and Analysis

出版商 IDC 商品編碼 287667
出版日期 內容資訊 英文 20 Pages
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美國的智慧型手機市場:預測與分析 U.S. Smartphone 2015-2019 Forecast and Analysis
出版日期: 2015年07月13日 內容資訊: 英文 20 Pages
簡介

本報告提供美國的智慧型手機市場未來展望相關分析、市場趨勢(出貨台數)預測(今後5年份),及各作業系統的詳細趨勢、功能型手機的市場趨勢的比較內容,為您概述為以下內容。

IDC的見解

調查概要

  • 調查手法
  • 概況

未來展望

  • 市場預測的前提條件
    • 前提條件
    • 各作業系統的市場預測
      • Android
      • BlackBerry
      • Firefox
      • iOS
      • Windows Phone
    • 預測比較:智慧型手機 VS 功能型手機
  • 市場背景

IDC的建議

參考資料

  • 相關調查
  • 摘要

表格一覽

  • 美國的智慧型手機市場:3個主要的前提條件
  • 市場預測的主要前提條件
  • 智慧型手機的各作業系統出貨台數,及不同作業系統的市場佔有率結構(今後6年份)
  • 美國的功能型手機/智慧型手機的出貨台數及出貨市場佔有率(今後6年份)
  • 與以前的預測結果的比較

圖的一覽

  • 前5大供應商的出貨市場佔有率(季報數據,最新價值和上一年度實際成果值)
  • 各作業系統的出貨市場佔有率(季報數據,最新價值和上一年度實際成果值)
  • 各作業系統的出貨台數預測(今後6年份)
  • 各作業系統的出貨市場佔有率預測(今後6年份)
  • 功能型手機/智慧型手機的出貨台數(今後6年份)
  • 功能型手機/智慧型手機的出貨市場佔有率(今後6年份)
  • 與以前的預測結果的比較

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目錄
Product Code: 256723

This IDC study presents the five-year forecast for U.S. smartphone shipments by device vendors. The worldwide smartphone market will reach a total of 171.0 million units shipped in 2015, up 5.6% from the 161.9 million units shipped in 2014. Many of the same drivers will be in play: broad and deep selection of smartphones from which to choose, prices fitting nearly every budget, and a steady refresh rate throughout the forecast period. By 2019, total smartphone shipment volumes will reach 182.2 million units, resulting in a five-year CAGR of 2.4%.

"The future of the smartphone market is sound," says Ramon Llamas, research manager with IDC's Mobile Phones team. "What will bear close observation is the constantly shifting operating system landscape, and how they target different market segments. Android is poised as a solution spanning all segments of the market, while iOS targets the high end and Windows Phone the entry level and midrange. The tight focus of BlackBerry on the enterprise will limit its opportunities, but nonetheless, it will be a viable solution. Moreover, with fewer new users left in the U.S. market, the focus shifts to maintaining current user bases while stealing from other platforms."

Table of Contents

IDC Opinion

In This Study

  • Methodology
    • Primary Data Sources
    • Secondary Sources
    • IDC's Worldwide Quarterly Mobile Phone Tracker

Situation Overview

Future Outlook

  • Forecast and Assumptions
    • Assumptions
    • Forecast by Operating System
      • Android
      • BlackBerry
      • iOS
      • Windows Phone
    • Smartphone ASPs
    • Forecast Comparison: Smartphones Versus Feature Phones
  • Market Context

Essential Guidance

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Top 3 Assumptions for the U.S. Smartphone Market, 2015-2019
  • Table: Key Forecast Assumptions for the U.S. Smartphone Market, 2015-2019
  • Table: U.S. Smartphone Shipment Share and Shipments by Operating System, 2014-2019
  • Table: U.S. Smartphone Average Selling Price by Operating System, 2014-2019 ($)
  • Table: U.S. Feature Phone and Smartphone Shipments and Shipment Share, 2014-2019 (M)
  • Table: U.S. Smartphone Shipments by Operating System, 2012-2019: Comparison of October 2014 and June 2015 Forecasts (M)

List of Figures

  • Figure: U.S. Smartphone Shipment Share by Top 5 Vendor, 2013 and 2014
  • Figure: U.S. Smartphone Shipment Share by Operating Environment, 2013 and 2014
  • Figure: U.S. Smartphone Shipments by Operating System, 2014-2019
  • Figure: U.S. Smartphone Shipment Share by Operating System, 2014-2019
  • Figure: U.S. Smartphone Average Selling Price by Operating System, 2014-2019
  • Figure: U.S. Feature Phone and Smartphone Shipments, 2014-2019
  • Figure: U.S. Feature Phone and Smartphone Shipment Share, 2014-2019
  • Figure: U.S. Smartphone Shipments, 2012-2019: Comparison of October 2014 and June 2015 Forecast
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