U.S. Smartphone 2015-2019 Forecast and Analysis
|出版日期||內容資訊||英文 20 Pages
|美國的智慧型手機市場:預測與分析 U.S. Smartphone 2015-2019 Forecast and Analysis|
|出版日期: 2015年07月13日||內容資訊: 英文 20 Pages||
This IDC study presents the five-year forecast for U.S. smartphone shipments by device vendors. The worldwide smartphone market will reach a total of 171.0 million units shipped in 2015, up 5.6% from the 161.9 million units shipped in 2014. Many of the same drivers will be in play: broad and deep selection of smartphones from which to choose, prices fitting nearly every budget, and a steady refresh rate throughout the forecast period. By 2019, total smartphone shipment volumes will reach 182.2 million units, resulting in a five-year CAGR of 2.4%.
"The future of the smartphone market is sound," says Ramon Llamas, research manager with IDC's Mobile Phones team. "What will bear close observation is the constantly shifting operating system landscape, and how they target different market segments. Android is poised as a solution spanning all segments of the market, while iOS targets the high end and Windows Phone the entry level and midrange. The tight focus of BlackBerry on the enterprise will limit its opportunities, but nonetheless, it will be a viable solution. Moreover, with fewer new users left in the U.S. market, the focus shifts to maintaining current user bases while stealing from other platforms."