This IDC Forecast Update features the latest numbers from IDC's Worldwide New Media Market Model, 2H12 (forthcoming). This document updates Worldwide and U.S. Mobile Advertising 2012-2016 Forecast Update: Year-End Review (IDC #237686, November 2012).
This forecast counts current and forecasts future spending on media placement on mobile devices via the mobile Internet (i.e., excluding SMS/MMS-based advertising), excluding production costs, for the United States, Canada, Japan, and the worldwide regions for the 2012-2016 period.
Spending on mobile advertising is based on estimated market shares of mobile advertising out of total Internet advertising (online and mobile advertising). Spending on Internet advertising is based on estimated market shares of Internet advertising out of total spending on advertising across all media (TV, print, digital, etc.). Total spending on advertising is based on an estimated share of ad spending out of total GDP. Historical market shares are based on IDC numbers or numbers of local industry organizations, with some numbers being estimated. All forecast market shares are calculated assuming current trends persist, taking some industry megatrends into account.
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Table of Contents
IDC Opinion
In This Forecast Update
Future Outlook
Forecast and Assumptions
Market Context
Essential Guidance
Learn More
Table: Worldwide Mobile Advertising Revenue by Region, 2009-2016 ($M)
Table: U.S. Mobile Advertising Revenue by Ad Format, 2009-2016 ($M)
Table: U.S. Mobile Advertising Revenue by Device Category, 2009-2016 ($M)
Table: U.S. Mobile Advertising Revenue by UI Platform, 2009-2016 ($M)
Table: Japan Mobile Advertising Revenue by Ad Format, 2009-2016 ($M)
Table: Western Europe Mobile Advertising Revenue by Ad Format, 2009-2016 ($M)
Table: Asia/Pacific (Excluding Japan) Mobile Advertising Revenue by Ad Format, 2009-2016 ($M)
Table: Top 3 Assumptions for Worldwide and U.S. Mobile Advertising Market, 2012-2016
Table: Key Forecast Assumptions for Worldwide and U.S. Mobile Advertising Market, 2012-2016
Table: Worldwide Mobile Advertising Spending, 2009-2016: Comparison of November 2012 and January 2013 Forecasts ($M)
Figure: Worldwide Mobile Advertising Revenue by Region, 2009-2016
Figure: Worldwide Mobile Advertising Spending Share of Total Digital Advertising by Region, 2009-2016
Figure: Worldwide Mobile Advertising Spending, 2009-2016: Comparison of November 2012 and January 2013 Forecasts
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