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市場調查報告書
加拿大中小企業市場供應商認知
Canadian SMB Market Vendor Perceptions
| 出版商 |
IDC |
| 出版日期 |
2011年12月 |
商品編碼 |
228410 |
| 內容資訊 |
英文 Pages: 19 |
| 價格 |
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加拿大中小企業市場供應商認知 是由出版商IDC在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 19 價格從美金3500起跳。
本報告針對加拿大中小企業(SMB)市場IT供應商認知進行調查，提供SMB的品牌認知、產品或服務銷售、IT供應商評價中十項特徵分析，目錄介紹如下。
IDC的看法
關於本調查
概況
- 品牌熟悉度
- 選擇特性
- 供應商排名
- SMB供應商知覺圖
未來展望
主要建議
參考資料
圖表
This IDC study provides a perspective on Canadian SMB market perceptions of a group of eight IT vendors. It includes analysis of brand awareness and the perceptions of SMB customers based on a set of 10 attributes used for evaluating IT vendors when purchasing products and/or services. "Vendors that are tackling the SMB space have an ongoing challenge of maintaining brand awareness in the market. Vendors that are able to measure and adjust their SMB marketing, sales, and delivery performance will always be a step ahead of their competitors." - Tony Olvet, group vice president, Research Domains
Table of Contents
IDC Opinion
In This Study
Situation Overview
SMB Market Brand Familiarity
SMB Market Selection Attributes
SMB Market Vendor Ratings
Top 5 Attributes
Bottom 5 Attributes
SMB Market Vendor Perception Map
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Figure: SMB Brand Familiarity
Figure: SMB Brand Familiarity: Comparison of Small and Medium-Sized Businesses
Figure: Attributes in Selecting a Vendor for an IT Solution
Figure: Rating on Quality of Products/Services (Number 1 Attribute), Total SMB
Figure: Rating on Competitive Pricing (Number 2 Attribute), Total SMB
Figure: Rating on Customer Service (Number 3 Attribute), Total SMB
Figure: Rating on Industry Expertise (Number 4 Attribute), Total SMB
Figure: Rating on Range of Products/Services (Number 5 Attribute), Total SMB
Figure: Rating on Existing Relationship with My Organization (Number 6 Attribute), Total SMB
Figure: Rating on Reputation Among Peers (Number 7 Attribute), Total SMB
Figure: Rating on Thought Leadership and Innovation (Number 8 Attribute), Total SMB
Figure: Rating on Geographic Coverage (Number 9 Attribute), Total SMB
Figure: Rating on Quality of Partners (Number 10 Attribute), Total SMB
Figure: SMB Market Vendor Perception Map, 2011 Results
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