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市場調查報告書
全球軟體通路與合作相關的預測Top 10（2012年）
Worldwide Software Channel and Alliances 2012 Top 10 Predictions
| 出版商 |
IDC |
| 出版日期 |
2012年01月 |
商品編碼 |
228387 |
| 內容資訊 |
英文 Pages: 12 |
| 價格 |
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全球軟體通路與合作相關的預測Top 10（2012年） 是由出版商IDC在2012年01月所出版的。
這份英文市場調查報告書包含Pages: 12 價格從美金3500起跳。
2012年將會是對技術夥伴而言安定化與確實成長的一年。販售者把計畫的要件與利益簡單化、讓夥伴理解讓生意能持續前進所真正需要的事物。這並不是要減少其要件、而是真正有意義的事情。
本報告書為軟體通路與合作下的2012年預測分析等，概述如下。
預測
關於本調査
概況
今後的展望
- 預想1：顧客要求複雜化、販售者產品組合因合併而擴大中、販售者催促其夥伴進行販售
- 預想 2：販售者對於其合作的第三者或者夥伴的依賴關係正式導入了構造化・管理夥伴間網路計畫
- 預想3：販售者對夥伴計畫與運用簡單化跨出一大步
- 預想4：發覺做為通路的應用商店的重要性、技術販售者將專業管理的市場視為夥伴計畫的第一利益
- 預想5：販路中的成功測定第一手段之夥伴的「影響」變成「再販」
- 預想6：透過夥伴的收益成長成為夥伴計畫内用以讓階層上昇的標準基準
- 預想7：夥伴帳戶管理以及戰略的合作管理之作用定義變明確、得到與其他販賣作用不同的獨特性、從販售組織的二流內容中提升上來
- 預想8：販售者為了以現金得到開發社群的關心、販售者的新「X-as-a-Service」與流動性、隨著其他平台中的茁壯的必要性、競争、獎勵、遊戲、抽籤等都出籠了
- 預想9：主要販售者將新興市場的生態系統減半、反對性的、新興市場的販售者尋求換回傳統市場的市場機會
- 預想10：全球性系統・建構商為了確保顧客的One step shop,展開了新的生意
主要提案
參考資料
This IDC study presents IDC's top 10 predictions for the software channels and alliances market for 2012. "2012 will be a year of stabilization and steady growth for technology partners," said Darren Bibby, program vice president, IDC Software Channels and Alliances research. "Vendors are simplifying program requirements and benefits, making it easier for partners to understand what is really required to move ahead and grow their business. It's not about reducing the requirements but making them meaningful."
Table of Contents
Predictions
In This Study
Situation Overview
Future Outlook
1. As Customer Requirements Become More Complex, and Vendor Product Portfolios Expand Through Acquisition, Vendors Will Heavily Encourage and Incent Partners to Sell Across the Stack
2. Vendors Will Introduce Formal, Structured, and Managed Partner-to-Partner Networking Programs Rather than Rely on Third Parties or the Partners Themselves to Form Associations
3. Vendors Will Take Major Steps to Simplify Partner Programs and Operations
4. Recognizing the Importance of the App Store as a Route to Market, Technology Vendors Will Include a Professionally Managed Marketplace as a Primary Benefit of the Partner Program
5. Partner "Influence" Will Replace "Resale" as the Primary Metric for Measuring Success in the Channel
6. Revenue Growth by Partners Will Begin to Be Added as a Standard Criterion for Moving Up the Tiers in a Partner Program
7. The Roles of the Partner Account Manager and Strategic Alliance Manager Will Be Clearly Defined and Measured as Unique and Separate from Other Sales Roles, Elevating Them Out of a Second-Class Status in the Sales Organization
8. The Need to Attract Developers to Vendors' New "X as a Service," Mobility, and Other Platforms Will Create an Avalanche of Competitions, Prizes, Games, and Lotteries as Vendors Use Cash to Grab the Attention of the Development Community
9. Leading Vendors Will Double Down in Emerging Market Ecosystems, and Conversely, Leading Emerging Market Vendors Will Look Back at Traditional Markets for Opportunities
10. Global Systems Integrators Will Enter Net-New Businesses to Ensure a One-Stop Shop for (and Enable Control of) Their Customers
Essential Guidance
Learn More
Related Research
Synopsis
Table: IDC's Software Channel and Alliances 2011 Top 10 Predictions
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