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市場調查報告書
2012年亞太地區（日本以外）社群商務及社群媒體10大分析預測報告
Asia/Pacific (Excluding Japan) Social Business and Social Media 2012 Top 10 Predictions
| 出版商 |
IDC |
| 出版日期 |
2011年12月 |
商品編碼 |
227887 |
| 內容資訊 |
英文 Pages: 16 |
| 價格 |
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2012年亞太地區（日本以外）社群商務及社群媒體10大分析預測報告 是由出版商IDC在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 16 價格從美金3500起跳。
理解內外目標所需之「社群」意義，持續快速地成為商業上極為重要之優先項目。大多IT部門目前仍以行銷相關，但基本上，雖正整頓著與IT無關之項目，但IT部門，特別是CIO（資訊執行長）已開始認清執行商務社群策略之重要性。本IDC報告，將分析探討2012年對亞太地區（日本以外）社群媒體及社群商務之影響因素，以下列摘要形式闡述。
預測
分析
市場情況
未來展望
- 預測#1.以客戶主義為中心之需求將推動商務中社群
- 預測#2.企業將回歸以客戶為中心之IT
- 預測#3.協作及影像（非語音）將促進整合通訊及協作之通過
- 預測#4.透過計算媒體效益改善行銷管理，將以行銷長(CMO)辦公室之商務分析工具為焦點
- 預測#5.CSO（企業服務長）為提升銷售效果，關注其商業之分析方式
- 預測#6.數據解析長之出現，使企業開始製作與商業有緊密關係之"Big Data"
- 預測#7.商務成果將成為社群商務之主要績效指標
- 預測#8.社群媒體及職場中使用個人設備等，將促使其於2012年從IT部門的殼中脫離
- 預測#9.中小型商務將帶動LBA（區域性廣告）之採用
- 預測#10.行動電話營運商未來將進一步失去行動電話廣告
主要建議
參考資料
This IDC study discusses the factors that we believe will have the biggest impact on social media and social business across the Asia/Pacific (excluding Japan) or APEJ region in 2012. "Understanding the value of the term "social," both for internal and external purposes is fast becoming an important business priority. Although many IT departments are still dismissing it as something related to marketing and, essentially, unrelated to IT, some have begun to understand the important role that the IT department and the CIO in particular have to play in the social strategy of the business," says Claus Mortensen, principal, Emerging Technology Research, IDC Asia/Pacific.
Table of Contents
Predictions
In This Study
Situation Overview
Future Outlook
Prediction #1: The Need for Customer Centricity Will Push Businesses to Become Social
Prediction #2: Companies Will Return to Customer-Centric IT
Prediction #3: Collaboration and Video (Not Voice) Will Drive Unified Communications and Collaboration Adoption
Prediction #4: Measuring Media Performance and Improving Marketing Governance Will Drive Focus on Business Analytics Tools in the Chief Marketing Officer's Office
Prediction #5: Chief Sales Officers Will Look at Business Analytics to Increase Sales Effectiveness
Prediction #6: The Emergence of the Chief Data Scientist Will Make "Big Data" Relevant to the Business
Prediction #7: Business Outcome Will Emerge as a Key Performance Indicator for Social Business
Prediction #8: Social Media and Bring Your Own Device Will Force IT Departments "Out of Their Shells" in 2012
Prediction #9: Small and Medium-Sized Businesses Will Drive the Uptake of Location-Based Advertising
Prediction #10: Mobile Operators Will Lose Further Ground in Mobile Advertising
Essential Guidance
Learn More
Related Research
Synopsis
Figure: Social Business ROI: Gains Versus Costs
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