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市場調查報告書
消費者對行動電話服務計劃的偏好:給行動電話業者的建議
Consumer Mobile Service Plan Preferences: Recommendations for Mobile Operators
| 出版商 |
IDC |
| 出版日期 |
2011年11月 |
商品編碼 |
225367 |
| 內容資訊 |
英文 Pages: 13 |
| 價格 |
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消費者對行動電話服務計劃的偏好:給行動電話業者的建議 是由出版商IDC在2011年11月所出版的。
這份英文市場調查報告書包含Pages: 13 價格從美金4500起跳。
本報告提供行動電話服務(行動電話、智慧型手機、行動寬頻設備用語音、數據通訊服務)等服務計劃的相關資訊，美國消費者可選擇的計劃、興趣、認知等相關調查，再加上美國行動電話服務市場最新趨勢相關議題、其結果導出的意義及市場機會等項目，為您概述為以下內容。
IDC的見解
調查概要
概況
- 設備與服務計劃的選擇
- 行動電話業者選擇時主要的決策因素
- 消費者的滿意度
- 行動電話業者的專利權稅
未來展望
IDC的建議
參考資料
This IDC study outlines consumer perceptions of wireless services. Information was derived from IDC's 2011 U.S. Mobile Consumer Services Survey. The survey analyzes the plans, interests, and perceptions of consumers toward mobile services. Also included are discussions of recent trends in the U.S. mobile services market and guidance that highlights key implications and opportunities associated with market development. "There is an opportunity among mobile operators to introduce creative pricing strategies, given the hot demand for data, the impact of a multiple-device era, and the synchronization of devices," says Suzanne Hopkins, research analyst, Mobile Consumer Services, IDC. "Currently, the role of the family service plan is critical to consumers. Mobile operators are in a unique position and should consider offering service plans that emulate the family plan model by enabling consumers to share data usage between multiple devices."
Table of Contents
IDC Opinion
In This Study
Situation Overview
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Figure: Primary Mobile Device
Figure: Type of Smartphone Owned
Figure: Type of Mobile Device Owned
Figure: Type of Wireless Service Plan Used for Primary Mobile Phone
Figure: Key Factors in Wireless Service Provider Selection
Figure: Level of Satisfaction with Current Wireless Service Provider
Figure: Primary Reason Wireless Service Provider Was Changed
Figure: Intentions for Consumers Planning to Make a Change to Their Wireless Service Plan in the Next 12 Months
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