|
市場調查報告書
印度的行動電話市場:Microsoft和Nokia的新規則的功能
India Mobile Phone Market: Microsoft and Nokia Positioned to Write New Rules of the Game! Could They?
| 出版商 |
IDC |
| 出版日期 |
2011年12月 |
商品編碼 |
225339 |
| 內容資訊 |
英文 Pages: 10 |
| 價格 |
|
|
印度的行動電話市場:Microsoft和Nokia的新規則的功能 是由出版商IDC在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 10 價格從美金3000起跳。
本報告提供印度的智慧型手機市場上Microsoft及Nokia的策略發展的最新趨勢(Microsoft的Windows Phone 7.5平台的推出，Nokia的「更智慧的」Asha系列的銷售等)及兩個公司及印度整體市場的未來展望相關分析與考察，並將結果概述為以下內容。
IDC的見解
調查概要
概況
- Nokia:印度市場的合理的且樂觀的見解
- Microsoft:成功的產品差異化，開創一個很好的開始
未來展望
- Microsoft的未來市場市場佔有率，還達不到Symbian的目前市場佔有率
- 雖然Nokia的今後的市場前景依然樂觀，但「更智慧的」智慧型手機相關訊息不適當
- Microsoft與Nokia的其他供應商的影響
- 通訊公司和對用戶來說的重要性
The immediate context for this analysis comes from the launch of the Windows Phone 7.5 platform in India in October, followed by Nokia's launch of its first Windows-based smartphone, Lumia, and a whole new Asha series of India-focused "smarter" feature phones that are expected to be attractively priced. Key findings of this study include the following: - For both Nokia and Microsoft, that India is "one of the most important" markets from a mobile device segment perspective is a given. The question is how important it is from a prioritization standpoint.
- For Nokia, India continues to be a stronghold, compared with many other major markets globally, for the Finnish handset maker. Also, it's been argued, and with good reasons that the India market could actually serve as a lever that could help Nokia win back some of its lost market shares, globally.
- For Microsoft, since the relevance mostly lies in the smartphone segment, advanced markets like the Unites States or Western Europe would look more attractive where smartphones have already overtaken feature phones in terms of units being shipped. However, while India may have less immediate attractiveness, given the somewhat small percentage of the market constituted by the smartphones, the long-term story can't be lost. Moreover, given the size of the market, with 42.8 million units shipped during 2Q11 alone, even a small smartphone percentage translates into a sizable opportunity. The smartphone segment, at 5.6% of the India mobile phone market in 2Q11, had shipments of 2.1 million units during the quarter. For the full 2011, the category is forecast to reach 10.73 million units.
- Further, the smartphone market in India is still dominated in a big way by Nokia's Symbian platform, which held close to 45% of the market in terms of units shipped during 2Q11. That presents a big opportunity for both Nokia and Microsoft to leverage, as Nokia smartphones being migrating from the Symbian platform to Windows starting year-end 2011. This migration is an obvious challenge too for the duo, given the rapid growth of the Android platform in the India smartphone market in recent quarters.
Table of Contents
IDC Opinion
In This Insight
Situation Overview
Nokia: Looking at India with Hope, and with Good Reasons
Microsoft: Differentiations Have Been Successfully Created, and That is a Good Start, Indeed
Future Outlook
Microsoft's Future Gain May Not be Equal to Symbian's Present Market Share
Nokia's New Inning Looks Promising, but Messaging on "Smarter" Phones Inadequate
Impact of Nokia-Microsoft on Other Vendors
Significance for Telcos and Their Subscribers
Figure: India Smartphone Shipment Forecast, 2010-2015
Figure: India Smartphone Forecast by OS, 2010-2015
|
