中國遊戲市場分析與預測(2011∼2015年) 是由出版商IDC在2011年11月所出版的。
這份英文市場調查報告書包含Pages: 141 價格從美金5000起跳。
線上市場開發，度過了特徵為急速成長的初期階段，目前進入中間發展期，也就是穩定成長期。傳統型的MMOG（多人參加型的網路遊戲）市場成長速度減緩，雖然這對市場整體的成長率有所影響，但今後數年間，預計年度將有一億青少年成為線上遊戲的玩家。
本報告提供中國近端線上遊戲，網站平台線上遊戲，PC單機型遊戲，行動線上遊戲等遊戲市場相關資料，供應商分析和市場市場佔有率，播放器數等，為您概述為以下內容。
IDC的見解
關於本調查
概況
- 中國遊戲產業概要
- 中國遊戲產業結構
- 中國線上遊戲產業分析
- 中國線上遊戲產業概要
- 成長活躍的因素和抑制因素
- 中國線上遊戲市場分類
- 中國發展型休閒遊戲市場
- 中國線上遊戲·虛寶市場
- 主要線上遊戲經營者比較分析
- 中國主要遊戲經營者的市場競爭環境與市場佔有率
- 主要的R&D中心型經營者的市場競爭環境
- 中國地區的PC遊戲產業
- 銷售收益
- 中國地區的PC遊戲市場特徵
- 成長的活躍的因素和抑制因素
- 中國行動線上遊戲產業的活躍的因素和抑制因素
- 中國行動線上遊戲市場發展趨勢
- 標本分佈
- 中國線上遊戲用戶的年齡結構
- 中國線上遊戲用戶的職業結構
今後展望
主要的建議
參考資料
This IDC study reviews the state of development of the Chinese online gaming market, which includes submarkets such as the market for client-end online games, Web-based games, PC standalone games, and mobile online games in 2010. Content includes the analysis on market vendors, market size, and the number of gamers, among others. At the same time, there are predictions on the development trends, growth drivers, and growth inhibitors in the Chinese gaming market from 2011 to 2015. "The early stages of development of the online gaming market, characterized by its rapid rate of growth, have ended, and the market is now entering the middle phase of development: a period of stable growth. Although the rate of growth of the traditional MMOG market has slowed down, which affected growth rate of the entire market, it is expected that in the next few years, there will be about 100 million teenagers every year who will become new online gamers. Coupled with emerging market segments, such as Web-based games and games for children, the size of China's online gaming market will continue to grow. With regard to the new growth points in the market of Web-based games and mobile games, among others, gaming enterprises will need to latch onto the trend of short gameplay, as well as to the diversification and expansion of production lines. They should also focus on education and training of R&D staff, so to produce games of fine quality," says Tony Tan, senior research analyst, Vertical Industry Research and Consulting, IDC China.
Table of Contents
IDC Opinion
In This Study
Methodology
Data Collection
Data Analysis
Quality Control
Survey Time
Situation Overview
Overview of China's Gaming Industry
Structure of China's Gaming Industry
Analysis of China's Online Gaming Industry
Overview of China's Online Gaming Industry
Market Environment: China's Internet Users
Broadband Users
Mobile Internet Users
Evolvement and Status Quo of China's Online Gaming Industry
Structure of China's Online Gaming Industry
User Base and Sales Revenue of China's Online Gaming Market
Paying Online Gamers in China
Revenue
Contributions to Other Industries
China's Online Gaming Market Environment
Growth Drivers and Inhibitors
Growth Drivers of China's Online Gaming Industry
Inhibitors to the Industry
Trends in China's Online Gaming Market
Self-Developed Online Games
Market Size
Characteristics
Drivers of the Development of Chinese Gaming Companies' Own Online Games
Inhibitors to the Development of Chinese Gaming Companies' Own Online Games
Export Market
Inhibitors to the Development of Chinese Gaming Companies' Online Games for Overseas Markets
Segments of China's Online Gaming Market
China's Advanced Casual Game Market
China's Online Gaming Item Market
Trading Value
Characteristics
Development Trends
Competitive Analysis of Major Online Game Operators
The China Local PC Gaming Industry
Analysis of China's Mobile Online Gaming Industry
Sales Revenue of China's Mobile Online Games
Market Characteristics
Growth Drivers and Inhibitors
Drivers of and Inhibitors to China's Mobile Online Gaming Industry
Development Trend of China's Mobile Online Gaming Market
Sample Distribution
Future Outlook
Forecast and Assumptions
Market Context
Essential Guidance
For Online Gaming Developers and Operators
For Large Online Game Developers
For Small and Midsize Development Teams
Learn More
Related Research
Appendix A
Appendix B
Definitions
Synopsis
Table: Sales Revenue of Time-Based and Item-Based Online Games in China, 2010-2015
Table: China Self-Developed Online Game Exports, 2010
Table: China Online Gaming Industry Operator Market Shares, 2010 (%)
Table: Tencent's Major Game Products and Their Performance, 2010
Table: Shanda's Major Game Products and Their Performance, 2010
Table: NetEase's Major Game Products and Their Performance, 2010
Table: Giant's Major Game Products and Their Performance, 2010
Table: Perfect World's Major Game Products and Performance, 2010
Table: CYou's Major Game Products and Their Performance, 2010
Table: 9You's Major Game Products and Their Performance, 2010
Table: NetDragon's Major Game Products and Their Performance, 2010
Table: Kingsoft's Major Game Products and Their Performance, 2010
Table: The9's Major Game Products and Their Performance, 2010
Table: CDC Corporation's Major Game Products and Their Performance, 2010
Table: Guangyu Online's Major Game Products and Their Performance, 2010
Table: TianCity's Major Game Products and Their Performance, 2010
Table: LineKong's Major Game Products and Their Performance, 2010
Table: OurGame's Major Game Products and Their Performance, 2010
Table: Kylin's Major Game Products and Their Performance, 2010
Table: Top 3 Assumptions for China Online Gaming Market, 2011-2015
Table: Key Forecast Assumptions for the China Online Gaming Market, 2011-2015
Table: Ranking of Hong Kong Online Game Companies by Revenue, 2010
Table: Ranking of Hong Kong Online Retailers, 2010
Table: Most Popular Online Games in Hong Kong, 2010
Figure: China Gaming Industry Total Size, 2005-2010
Figure: China Gaming Industry Structure, 2010
Figure: Number of Internet Users in China and Growth Rate, 2010-2015
Figure: Number of Broadband Users in China and Growth Rate, 2010-2015
Figure: Number of Mobile Internet Users in China and Growth Rate, 2010-2015
Figure: China Online Gaming Industry Development
Figure: Number of Online Gamers in China and Growth Rate, 2010-2015
Figure: Number of Paying Online Gamers in China and Growth Rate, 2010-2015
Figure: Real Revenue of China's Online Gaming Market, 2010-2015
Figure: Contribution by Online Games to Relevant Industries, 2010
Figure: Real Revenue of China's Self-Developed Online Gaming Market, 2005-2010
Figure: Real Sales Revenue of the Massively Multiplayer Online Role-Playing Game Market in China, 2010-2015
Figure: Sales Revenue of the China Advanced Casual Game Market, 2010-2015
Figure: Real Sales Revenue of the China Web Page Game Market, 2010-2015
Figure: Size of the Online Game Trading Platform Market, 2009-2014
Figure: Tencent Organizational Structure
Figure: Tencent Online Gaming Revenue, 2008-2010
Figure: Shanda Organizational Structure
Figure: Shanda Online Gaming Revenue, 2008-2010
Figure: NetEase Organizational Structure
Figure: NetEase's Revenue from the Gaming Business, 2006-2010
Figure: NetEase Online Gaming Revenue, 2008-2010
Figure: Giant Online Gaming Revenue, 2008-2010
Figure: Perfect World Online Gaming Revenue, 2008-2010
Figure: CYou Online Gaming Revenue, 2008-2010
Figure: NetDragon Online Gaming Revenue, 2008-2010
Figure: Kingsoft Online Gaming Revenue, 2008-2010
Figure: Kingsoft Organizational Structure
Figure: The9 Online Gaming Revenue, 2008-2010
Figure: Number of Local PC Game Issuances in China, 2005-2010
Figure: Sales Revenue of Local PC Gaming Market in China, 2005-2010
Figure: Sales Revenue of the Mobile Online Gaming Market in China, 2010-2015
Figure: China Online Gamer Gender Shares, 2010
Figure: China Online Gamer Age Shares, 2010
Figure: China Online Gamer Profession Shares, 2010
Figure: China's Gross Domestic Product Growth Forecast, 2011-2015
Figure: Real Sales Revenue of China's Online Gaming Market, 2011 Versus 2010
Figure: China's Online Gaming Market Sales Revenue Growth Forecast, 2011 Versus 2010
Figure: 10 Most Popular Online Games, 2010
Figure: 10 Most Popular Chinese National Online Games, 2010
Figure: Ten Most Popular Advanced Casual Games, 2010
Figure: Top 10 Most Expected Online Games, 2010
Figure: Best Advanced Casual Game Operation Platforms, 2010
Figure: Top 10 Self-Developed 3D Online Games, 2010
Figure: Top 10 Self-Developed 2D/2.5D Online Games, 2010
Figure: Classification of Electronic Games
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