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市場調查報告書
買主行動調查(第二部分):加拿大的消費者如何購買平板電腦
Buyer Behaviour Part 2: How Canadian Consumers Buy Media Tablets
| 出版商 |
IDC |
| 出版日期 |
2011年11月 |
商品編碼 |
222792 |
| 內容資訊 |
英文 Pages: 14 |
| 價格 |
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買主行動調查(第二部分):加拿大的消費者如何購買平板電腦 是由出版商IDC在2011年11月所出版的。
這份英文市場調查報告書包含Pages: 14 價格從美金4500起跳。
本報告提供加拿大的企業及資訊科技幹部的調查結果為基礎，供應商和其他企業不可或缺的方針，加拿大的平板電腦相關企業最終消費者的思考·認識·意願驗證，為您概述為以下內容。
IDC的見解
調查概要
概況
- 市場概要
- 平板電腦媒體的利用
- 商店:消費者在哪裡購買平板電腦媒體
- 不是BYOD(Bring Your Own Device)，而是BYOMT(Bring Your Own Media Tablet)
- 還未到與其他設備「共食」的地步
- 服務供應商沒有特別的偏好
未來展望
主要的建議
參考資料
圖表
This IDC study provides insight into business end users' thoughts, perceptions, and intentions with respect to media tablets in Canada. This study highlights the results from surveys with business and IT executives in Canada, draws conclusions, and presents essential guidance for vendors and other businesses looking to better understand end users' needs to play in this market successfully. These survey results are coupled with interviews and conversations IDC has had with vendors and retailers as well as interviews from end users in a variety of different vertical markets to understand how they perceive the role of the media tablet in their work, how they use the media tablet today, and how they think they will use the media tablet moving forward. "In the media tablet market, there is Apple, and then there is everyone else," says Krista Napier, senior analyst, Digital Media for IDC Canada. "These other competitors will be left to duke it out, driving down prices. To maintain profitable businesses, all competitors in this space will need to look beyond the hardware, and consider the ecosystem, content, and experiences behind the devices, which will ultimately drive success."
Table of Contents
IDC Opinion
In This Study
Methodology
Media Tablet Definition
Situation Overview
Market Overview
Media Tablet Usage
Point of Purchase: Where Consumers Buy Media Tablets
BYOD, or Rather, BYOMT
Cannibalization - Not Yet
Service Provider Preference �c None at All
Future Outlook
Essential Guidance
LEARN MORE
Related Research
Synopsis
Table: Leading Canadian Carriers' Connectivity Costs for Media Tablets
Figure: Canada Media Tablet Shipment Share, 2011 and 2015: Commercial Versus Home
Figure: Consumer Activities on Media Tablets
Figure: App Usage: Free Versus Paid
Figure: Apple's Retail Store in Toronto, 2011
Figure: Media Tablet Point of Purchase
Figure: Enterprise Support for Employee/Consumer-Owned Devices
Figure: Optimal Price Point for Media Tablets in Canada
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