消費者取向PC市場調查(Part 2):全球

消費者取向PC市場調查(Part 2):全球 是由出版商IDC在2011年10月所出版的。 這份英文市場調查報告書包含Pages: 44 價格從美金4500起跳。

簡介

本報告以全球六個國家/地區(巴西、中國、印度、日本、美國、西歐（英國、德國））的4,237名消費者為對象所做的線上問卷調查結果為基礎，提供目前擁有及使用PC的概況及未來PC購買計劃相關調查，並將此結果為您概述為以下內容。

IDC的見解

調查概要

• 調查手法
  • 受訪者的人口統計

概況

• 目前擁有及使用PC概況
• 家庭網路
  • 未來PC購買尺寸規格計劃
  • 桌上型電腦:未來購買PC的相關偏好
  • 桌上型電腦:購買價格的實際成果與預測(各地區)
  • 桌上型電腦:尺寸規格，品牌，流通管道相關偏好
  • 桌上型電腦:硬體設備上的問題，使用壽命，再利用方法
  • 筆記型電腦:未來購買PC的相關偏好
  • 筆記型電腦:購買價格的實際成果與預測(各地區)
  • 筆記型電腦:尺寸規格，品牌，流通管道相關偏好
  • 筆記型電腦:硬體設備上的問題，使用壽命，再利用方法

未來展望

主要的建議

參考資料

• 相關調查
• 摘要

圖表

目錄

This IDC study is the result of IDC's 2011 Consumer PC Buyer Survey. Conducted online in June 2011, the survey polled participants about their current PC use and future purchase plans. Using a Web hosting firm, we conducted the survey in six countries/regions - Brazil, China, India, Japan, the United States, and Western Europe (the United Kingdom and Germany) - gathering 4,237 respondents.

"Emerging PC markets are now significantly different than mature markets for PC usage and expected lifetimes. Manufacturers need to accommodate this since emerging markets rose 15% over last year, while mature markets shipped 18% fewer PCs. We surveyed worldwide markets and purchasers and found a few surprises. For instance, while global suppliers like Dell and HP are succeeding in all these markets, the only brand that increased in future PC purchase preferences around the world was Apple," says Steve Buehler, IDC research director, IDC's Clients and Displays Group. "We found that most consumers buy desktop PCs from locally owned stores or vendor Web sites, but they buy notebook PCs from locally owned stores or brick-and-mortar retailers for the hands-on experience and the perception of support. This is true even as 25.6% of desktop PC buyers reported some hardware issue, while only 18.7% of notebook PC purchasers did. This market knowledge - along with the other insights we gleaned from this survey - can make the difference between success and failure in today's PC marketplace."

Table of Contents

IDC Opinion

In This Study

• Methodology

  • Respondent Demographics

Situation Overview

• Current PC Ownership and Usage

• Home Networking

  • Future PC Purchase Form Factor Plans

  • Desktop PCs: Future PC Purchase Preferences

  • Desktop PCs: Pricing for Previous and Future Purchases by Region

  • Desktop PCs: Form Factor, Brand, and Channel Preferences

  • Desktop PCs: Hardware Problems, Life Span, and Recycling

  • Notebook PCs: Future PC Purchase Preferences

  • Notebook PCs: Pricing for Previous and Future Purchases by Region

  • Notebook PCs: Form Factor, Brand, and Channel Preferences

  • Notebook PCs: Hardware Problems, Life Span, and Recycling

Future Outlook

Essential Guidance

Learn More

• Related Research

• Synopsis

Table: Household PC Ownership by Region

Table: Household PC Penetration by Region

Table: Premium for Notebook PC Over Desktop PC by Region ($)

Table: Usage by Device Type and Time Frame (% of Respondents)

Table: Usage by Application Type and Time Frame (% of Respondents)

Table: IDC Application Type Reach Index Score by Mature and Emerging Markets

Table: Previous and Future Price Paid for Desktop PC by Region ($)

Table: Previous Desktop PC Brand Preferences by Region

Table: Future Desktop PC Brand Preferences by Region

Table: Future Desktop PC Purchase Channels by Region (% of Respondents)

Table: Future Desktop PC Purchase Channels by Region (% of Respondents)

Table: Previous and Future Price Paid for Notebook PC by Region ($)

Table: Previous Notebook PC Brand Preferences by Region

Table: Future Notebook PC Brand Preferences by Region

Table: Previous Notebook PC Purchase Channels by Region (% of Respondents)

Table: Future Notebook PC Purchase Channels by Region (% of Respondents)

Figure: Respondents by Age

Figure: Respondents by Gender

Figure: Respondents by Education Level Attained

Figure: Respondents by Household Size

Figure: Respondents by Employment Status

Figure: Current Desktop PC and Notebook PC Ownership by Region

Figure: Usage of Desktop PC and Notebook PC by Time Frame

Figure: Total Time Spent on PC per Day

Figure: Home Networking Ownership

Figure: Type of Home Network

Figure: Future PC Purchase Form Factor

Figure: Future Desktop PC Purchase Considerations

Figure: Defining Desktop PC Performance

Figure: Willingness to Pay Extra for Desktop PC Attributes

Figure: Willingness to Pay Extra for Improved Desktop PC Attributes

Figure: Form Factor Preference for Previous and Future Desktop PC Purchases

Figure: Channel Preference for Previous and Future Desktop PC Purchases

Figure: Hardware Problems Faced on Recently Purchased Desktop PC

Figure: Hardware Problems Encountered in Desktop PC

Figure: Expected Life Span of Desktop PC

Figure: Expected Life Span of Desktop PC by Region

Figure: Expected Life Span of Desktop PC by Emerging/Mature Regions

Figure: Method Used to Retire Last Desktop PC

Figure: Future Notebook PC Purchase Considerations

Figure: Defining Notebook PC Performance

Figure: Willingness to Pay Extra for Notebook PC Attributes

Figure: Willingness to Pay Extra for Improved Notebook PC Attributes

Figure: Form Factor Preference for Previous and Future Notebook PC Purchases

Figure: Channel Preference for Previous and Future Notebook PC Purchase

Figure: Hardware Problems Faced on Recently Purchased Notebook PC

Figure: Hardware Problems Encountered in Notebook PC

Figure: Expected Life Span of Notebook PC

Figure: Expected Life Span of Notebook PC by Region

Figure: Expected Life Span of Notebook PC by Emerging/Mature Regions

Figure: Method Used to Retire Last Notebook PC

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