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市場調查報告書
全球及美國的網際網路廣告:2011年第2季
Worldwide and U.S. Internet Ad Spend Report, 2Q11: Record Quarter for World and the United States
| 出版商 |
IDC |
| 出版日期 |
2011年09月 |
商品編碼 |
214098 |
| 內容資訊 |
英文 Pages: 28 |
| 價格 |
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全球及美國的網際網路廣告:2011年第2季 是由出版商IDC在2011年09月所出版的。
這份英文市場調查報告書包含Pages: 28 價格從美金2995起跳。
本報告提供全球及美國的網際網路廣告支出相關資料的更新版，以2011年第2季的資料為基準，進行2011年第3季∼2012年第2季的預測，彙整美國前幾名新興媒體企業相關資料，每季國內廣告銷售額，成長率，市場佔有率，主要的廣告格式等資訊，為您概述為以下內容。
關於此更新
- IDC的見解
- 市場動態現況
- 全球發展
- 美國發展
- 美國新興前幾名媒體企業
- 美國新興前幾名媒體企業的市場佔有率:展示廣告/搜尋廣告(檢索廣告)的收益
- 未來預測
- 主要的建議
參考資料
圖表
This IDC update reports the total volume and growth rate of the worldwide, regional, and U.S. Internet advertising spending for 2Q11 and forecasts U.S. growth for 3Q11-2Q12. It also reports the top U.S. new media companies' quarterly domestic ad sales, growth rates, and market shares as well as the spending on major ad formats and their growth rates and market shares. A spreadsheet containing this document's data are available to IDC clients by request.
Table of Contents
In This Update
Learn More
Related Research
Methodology
Table: Worldwide Online Advertising Revenue by Region, 3Q07-2Q11 ($B)
Table: Worldwide Mobile Online Advertising Revenue by Region, 1Q08-2Q11 ($M)
Table: Worldwide Online Video Advertising Revenue by Region, 1Q08-2Q11 ($M)
Table: U.S. Online Advertising Revenue, 3Q11-2Q12
Table: U.S. Online Advertising Revenue by Ad Format, 3Q07-2Q11 ($B)
Table: U.S. Online Advertising Revenue Share by Format, 3Q07-2Q11 (%)
Table: U.S. Online Advertising Net Revenue (Excluding TAC) by Entity, 3Q07-2Q11 ($B)
Table: U.S. Online Advertising Net Revenue Growth (Excluding TAC) by Entity, 3Q07-2Q11 (%)
Table: U.S. Online Advertising Net Revenue Share (Excluding TAC) by Entity, 3Q06-2Q11 (%)
Table: U.S. Online Advertising Gross Revenue Share (Including TAC) by Entity, 3Q06-2Q11 (%)
Table: U.S. Search Advertising Net Revenue Share (Excluding TAC) by Entity, 3Q06-2Q11 (%)
Table: U.S. Display Advertising Net Revenue Share (Excluding TAC) by Entity, 3Q06-2Q11 (%)
Figure: Worldwide Online Advertising Revenue by Region, 4Q05-2Q11
Figure: Worldwide Mobile Online Advertising Revenue by Region, 1Q08-2Q11
Figure: Worldwide Online Video Advertising Revenue by Region, 1Q08-2Q11
Figure: U. S. Online Advertising Revenue, 4Q05-2Q11
Figure: U.S. Online Advertising Revenue Year-on-Year Growth,1Q06-2Q11
Figure: U.S. Online Advertising Forecast Versus Actual Revenue Year-on-Year Growth, 1Q10-2Q12
Figure: U.S. Online Advertising Revenue Growth by Format, 1Q06-2Q11
Figure: U.S. Online Advertising Revenue Share by Format, 4Q05-2Q11
Figure: U.S. Online Advertising Net Revenue Growth (Excluding TAC) by Company, 1Q06-2Q11
Figure: U.S. Online Advertising Net Revenue Share (Excluding TAC) by Company, 4Q05-2Q11
Figure: U.S. Online Advertising Revenue Share by Entity, 2Q11
Figure: U.S. Search Advertising Net Revenue Share (Excluding TAC) by Entity, 4Q05-2Q11
Figure: U.S. Display Advertising Net Revenue Share (Excluding TAC) by Entity, 4Q05-2Q11
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