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市場調查報告書
行動廣告:克服障礙
Mobile Advertising: A Few More Bricks in the Wall
| 出版商 |
IDC |
| 出版日期 |
2011年08月 |
商品編碼 |
209982 |
| 內容資訊 |
英文 Pages: 7 |
| 價格 |
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行動廣告:克服障礙 是由出版商IDC在2011年08月所出版的。
這份英文市場調查報告書包含Pages: 7 價格從美金1000起跳。
手機業者在實現行動通訊廣告的過程中，有一些難以克服的障礙，而且是困難且長期的過程。
本報告提供確認這些障礙，以及手機業者實行對策的進展評估，手機業者所採取的最新措施，為您概述為以下內容。
IDC的見解
調查概要
概況
- 行動與廣告關係越來越密切
- 營運商對顧客意願的關注
- 使用手機上網用戶的困難
- 監管人員和實際成果資料的缺乏
- 作為存貨的提供者，手機業者尚未成熟
未來展望
- 要實現手機廣告的潛力，業者所做的努力
- O2 UK
- Orange
- Vodafone Portugal
- 以定位為基礎的廣告:開始重新被採用了嗎？
Abstract
For mobile operators, turning the potential of mobile advertising into
reality has proved to be a difficult and protracted process
— some formidable obstacles stand in the way. In this
Insight, we identify those obstacles and assess the progress that
the mobile industry is making in overcoming them. We then
briefly describe recent initiatives taken by some tier 1 operators
that intend to advance the maturity of mobile as an
advertising medium and boost the amount of revenue that they
receive from advertisers.
Table of Contents
- IDC Opinion
- In This Insight
- Situation Overview
- Mobile Is Becoming Increasingly Ad Friendly
- Operators' Concerns about Customer Attitudes
- Users' Difficulties with Using Mobile Internet
- Lack of Audited Targeting and Performance Data
- Immaturity of Mobile Operators as Providers of Inventory
- Future Outlook
- Operator Initiatives for Realizing the Potential of Mobile Advertising
- O2 UK
- Orange
- Vodafone Portugal
- Location-Based Advertising: The Start of a Renaissance?
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