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市場調查報告書
消費者取向PC市場調查(Part 1):美國
IDC's 2011 Consumer PC Survey, Part 1: U.S. Results
| 出版商 |
IDC |
| 出版日期 |
2011年08月 |
商品編碼 |
209963 |
| 內容資訊 |
英文 Pages: 30 |
| 價格 |
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消費者取向PC市場調查(Part 1):美國 是由出版商IDC在2011年08月所出版的。
這份英文市場調查報告書包含Pages: 30 價格從美金4500起跳。
本報告以美國消費者1,169人為對象所進行的線上問卷調查(2011年5月實施)結果為基礎，調查目前PC保有率及使用概況、以及今後的PC購買計劃相關調查，並將結果概述為以下內容。
IDC的見解
調查概要
概況
- 目前PC保有率及使用概況
- 未來的PC購買計劃:關於桌上型電腦的偏好
- 尺寸·購買方法·品牌偏好
- 硬體設備上的問題及再利用方法
- 未來的PC購買計劃:關於筆記型電腦的偏好
- 尺寸·購買方法·品牌偏好
- 硬體設備上的問題和再利用方法
未來展望
IDC的建議
參考資料
圖表一覽
Abstract
This IDC study is the result of IDC' s 2011 Consumer
PC Buyer Survey. Conducted online in the final week of
May 2011, the survey polled participants about their current PC
use and future purchase plans. Using a Web-hosting firm, we
conducted the survey in six countries/regions — the United States,
Western Europe (the United Kingdom and Germany), Brazil, China, India,
and Japan — gathering a total of 4,237 respondents. This
document covers the United States–only portion of the survey, which
yielded 1,169 respondents.
"U.S. consumers are still hurting economically, and that
strain has forced them to make tough choices about new
PC purchases," says Tom Mainelli, IDC research manager, IDC' s Clients
and Displays Group. "With increased competition from new devices, including
smartphones and media tablets, it' s more important than ever for
PC vendors to pay close attention to what consumers are
asking for in their next PC."
Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Current PC Ownership and Usage
- Future PC Purchases: Desktop Preferences
- Desktop PC Form Factors, Channels, and Brand Preferences
- Desktop PC Hardware Problems and Recycling
- Future PC Purchases: Notebook Preferences
- Notebook PC Form Factors, Channels, and Brand Preferences
- Notebook PC Hardware Problems and Recycling
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Table: Usage by Device Type and Time Frame (% of Respondents)
- Table: Usage by Application Type and Time Frame (% of Respondents)
- Figure: Respondents by Age
- Figure: Respondents by Gender
- Figure: Respondents by Education Level Attained
- Figure: Respondents by Household Size
- Figure: Respondents by Employment Status
- Figure: Respondents by Income
- Figure: Current Desktop PC and Notebook PC Ownership
- Figure: Usage of Notebook PC and Desktop PC by Time Frame
- Figure: Total Time Spent on PC per Day
- Figure: Home Networking Ownership
- Figure: Type of Home Network
- Figure: Future PC Purchase Form Factor
- Figure: Future Desktop PC Purchase Considerations
- Figure: Defining Desktop PC Performance
- Figure: Willingness to Pay Extra for Desktop Attributes
- Figure: Willingness to Pay Extra for Improved Desktop Attribute
- Figure: Form Factor Preference for Previous and Future Desktop PC Purchases
- Figure: Channel Preference for Previous and Future Desktop PC Purchases
- Figure: Brand Preferences for Previous and Future Desktop PC Purchases
- Figure: Recent Desktop Hardware Problems
- Figure: Desktop Hardware–Specific Issues
- Figure: Desktop Life Expectancy
- Figure: Desktop PC Recycling
- Figure: Future Notebook PC Purchase Considerations
- Figure: Defining Notebook PC Performance
- Figure: Willingness to Pay Extra for Notebook Attributes
- Figure: Willingness to Pay Extra for Improved Notebook PC Attribute
- Figure: Form Factor Preference for Previous and Future Notebook PC Purchases
- Figure: Channel Preference for Previous and Future Notebook PC Purchases
- Figure: Brand Preferences for Previous and Future Notebook PC Purchase
- Figure: Recent Notebook Hardware Problems
- Figure: Notebook Hardware–Specific Issues
- Figure: Notebook Life Expectancy
- Figure: Notebook PC Recycling
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