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市場調查報告書
美國的預付式無線市場:2011年∼2015年預測和2010年的廠商市場佔有率
U.S. Prepaid Wireless 2011-2015 Forecast and 2010 Vendor Shares
| 出版商 |
IDC |
| 出版日期 |
2011年08月 |
商品編碼 |
209224 |
| 內容資訊 |
英文 Pages: 19 |
| 價格 |
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美國的預付式無線市場:2011年∼2015年預測和2010年的廠商市場佔有率 是由出版商IDC在2011年08月所出版的。
這份英文市場調查報告書包含Pages: 19 價格從美金4500起跳。
本報告提供美國預付式無線市場相關資料檢驗，特別以消費者選用預付服務為焦點，提供最新趨勢分析，預付式加入者·收益·ARPU預測(2011年∼2015年)等等，同時包含今後5年的成長機會，為您概述為以下內容。
IDC的見解
調查概要
概況
- 預付式無線市場概要
- 競爭情形
- 市場策略
- 業者簡介
- AT&T
- Leap Wireless
- MetroPCS
- Sprint
- T-Mobile USA
- TracFone
- U.S. Cellular
- Verizon Wireless
未來展望
- 預測與前提條件
- 預付式契約者的預測
- 實質用戶數:預付式vs.月租型
- 預付式收益預測
- 市場背景
主要的建議
參考資料
圖表
Abstract
This IDC study examines the U.S. prepaid wireless market and
focuses specifically on the adoption of prepaid services by consumers.
The analysis in this study includes the following:
- A discussion of
recent trends in the U.S. prepaid services market
- Forecasts of prepaid
subscribers, revenue, and ARPU for 2011–2015
- An examination of market characteristics
and guidance for mobile operators to leverage the growth opportunities
in the coming five-year period
"The division between postpaid and prepaid
services has become increasingly blurry over the past few years,"
says Suzanne Hopkins, research analyst, Mobile Consumer Services. "The traditional
prepaid customer was interested in a low-cost service, mostly for
the function of voice calling. However, as unlimited pricing models
emerged, smartphones started to infiltrate the segment, and loyalty services
were offered, the traditional prepaid model collapsed. As a result,
some prepaid customers have started to demand and expect a
service similar to that offered to their postpaid counterpart."
Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Prepaid Wireless Market Overview
- Competitive Landscape
- Market Strategies
- Tier 1 Mobile Operators
- Pure-Play Prepaid Mobile Operators
- Vendor Profiles
- AT&T
- Leap Wireless
- MetroPCS
- Sprint
- T-Mobile USA
- TracFone
- U.S. Cellular
- Verizon Wireless
- Future Outlook
- Forecast and Assumptions
- Prepaid Subscriber Forecast
- Net Subscriptions: Prepaid Versus Postpaid
- Prepaid Revenue Forecast
- Market Context
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Table: Top 3 Assumptions for the U.S. Prepaid Wireless Market, 2011–2015
- Table: Key Forecast Assumptions for the U.S. Prepaid Wireless Market, 2011–2015
- Table: U.S. Prepaid Wireless Subscribers and Net Annual Subscriber Additions, 2008–2015 (M)
- Table: U.S. Total Prepaid Wireless Revenue and ARPU, 2008–2015
- Table: U.S. Prepaid Wireless Subscribers, 2008–2015: Comparison of December 2010 and August 2011 Forecasts (M)
- Figure: U.S. Prepaid Wireless Subscriber Share by Mobile Operator, 2010
- Figure: U.S. Prepaid and Postpaid Wireless Subscriber Share, 2010 and 2015
- Figure: U.S. Wireless Net Subscriber Additions by Subscription Type, 2009–2015
- Figure: U.S. Prepaid Wireless Subscribers, 2008–2015: Comparison of December 2010 and August 2011 Forecasts
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