中國的遊戲市場最終消費者調查(2011年)

中國的遊戲市場最終消費者調查(2011年) 是由出版商IDC在2011年06月所出版的。 這份英文市場調查報告書包含Pages: 45 價格從美金5000起跳。

簡介

根據人口結構的變化，預計中國的線上遊戲利用人數成長在今後的五年間將會停滯，2010∼2015年的複合年成長率為10.2%，預計到2015年將達到1億2400萬人。另一方面，因為遊戲主機及遊戲種類的多樣化，遊戲利用者的需求及行動也將產生巨大的變化。

本報告以2010年遊戲產業調查的結果為基準，加入線上遊戲、網路遊戲、離線的PC遊戲、手機遊戲、及遊戲機台的各式主機相關資料，為您概述為以下內容。

IDC的見解

關於本調查

• 調查手法

概況

• 中國遊戲市場的發展背景
  • 中國網路用戶的演變
  • 中國的寬頻用戶:現在和未來
• 從遊戲類型來看中國遊戲的分佈情形
  • 玩過的遊戲類型
  • 主要的遊戲類型
• 中國線上遊戲用戶
  • 中國線上遊戲人數:規模與預測
  • 中國大型線上遊戲用戶的統計
  • 中國大型線上遊戲用戶的遊戲嗜好
  • 中國大型線上遊戲用戶:行動分析
• 網頁遊戲用戶分析
  • 2010年玩過的遊戲類型
  • 到2010年為止玩過的遊戲類型
  • 2011年預定要玩的遊戲類型
  • 網頁遊戲用戶的花費
  • 社交網路平台的選擇
  • 2010年為止玩過的·社交遊戲類型
• 單機遊戲用戶的行為分析
  • 玩過的大型線上遊戲類型
  • 過去一個月裡所玩過的單機遊戲的主要類型
  • 大型線上遊戲用戶2011年預定要玩的主要遊戲類型
• 手機遊戲用戶行為分析
  • 手機遊戲用戶所使用的行動平台
• 電視遊戲機與掌上型遊戲機玩家的行動分析
  • 常玩的電視遊戲
  • 常玩的掌上型遊戲
  • 玩家喜歡的電視遊戲類型
  • 玩家喜歡的掌上型遊戲類型

今後展望

• 中國遊戲市場的影響

主要的建議

參考資料

目錄

Abstract

This IDC study provides the data analysis and insights based on the 2010 China Gaming Industry Survey conducted by IDC and the China Game Producers Association (GPC), including online gaming, Web games, and offline PC games, as well as mobile gaming and console and handheld gamer analysis.

"Due to the change in population structure, the growth of China' s online gamer population will further slow down in the next five years, and the number of online gamers in China will reach 124 million in 2015, with 2010–2015 compound annual growth rate (CAGR) of 10.2%. Meanwhile, with the diversification of gaming terminal devices and game types, the needs and behavioral features of gamers will also change significantly," says Tony Tan, senior research analyst, Vertical Industry Research and Consulting, IDC China.

Table of Contents

• IDC Opinion
• In This Study
• Methodology
• Situation Overview
• Background of China Gaming Market Development
• Evolvement of Internet Users in China
• China' s Broadband Users: Status Quo and Forecast
• Chinese Gamer Distribution by Game Type
• Types of Games Played
• Major Types of Games Played
• China Online Gamers: An Analysis
• China' s Online Gamer Population: Size and Forecast
• Size of China' s Online Gamer Population
• Population of Paying Online Gamers in China
• Demographics of China' s Large Online Gamers
• China Large Online Gamers' Game Type Preference: An Analysis
• Types of Large Online Games Played by Gamers
• Major Types of Large Online Games Played by Gamers over the Past Month
• Major Types of Games that China' s Large Online Gamers Plan to Play in 2011
• Chinese Online Gamers: A Behavior Analysis
• Users' History of Playing Online Games
• Places Where Gamers Play Online Games
• Number of Online Games Played by Gamers During the Same Period
• Duration That a Single Online Game was Played by Online Gamers
• Payment Model of Online Gamers
• Average Monthly Spending by Time-Based Gamers
• Average Monthly Spending by Item-Based Gamers
• Purchase Channels Where Gamers Most Frequently Buy Point Cards
• Online Channels Where Gamers Purchase Point Cards
• Online Channels Where Gamers Purchase Gaming Items
• Voice Chat Tools Used in Game Play
• Analysis of Web Gamer Behavior
• Types of Web Games Played in 2010
• Types of Web Games Played by Year-End 2010
• Major Types of Games Web Gamers Plan to Play in 2011
• User Spending on Web Games
• Selection of Social Networking Platforms
• Types of Social Games Played by Users by Year-End 2010
• Analysis of Single PC Gamer Behavior
• Types of Large Online Games Played
• Major Types of Single PC Games Played by Users over the Past Month
• Major Types of Games that China Large Online Gamers Plan to Play in 2011
• Analysis of Mobile Gamer Behavior
• Mobile OS Used by Mobile Gamers
• Analysis of Console and Handheld Gamer Behavior
• Game Consoles Most Frequently Used by Gamers
• Handheld Devices Most Frequently Used by Gamers
• Users' Favorite Types of Console Games
• Users' Favorite Types of Handheld Games
• Future Outlook
• Impact on the China Gaming Market
• Essential Guidance
• For Large Online Game Operators
• For Large Online Game Development Enterprises
• For Small and Midsize Development Teams
• Definitions
• Electronic Games
• Types of Electronic Games
• Definitions and Types of PC Games
• PC Games
• Definition of PC Games
• Types and Classification of Console Games
• Types and Classification of Online Games
• Definitions and Types of Mobile Games
• Games Played Using Specialized Equipment
• Methodology
• Data Acquisition Method
• Data Analysis Methods
• Quality Control Method
• Survey Period
• Sample Size and Distribution
• Learn More
• Related Research
• Synopsis
• Table: Size and Growth of Internet User Population by Province, 2010
• Table: China Online Gamer Gender Distribution (%)
• Table: China Online Gamer Marital Status Distribution (%)
• Table: China Gamer Age Distribution (%)
• Table: China Gaming Market Regions Surveyed
• Table: Valid Sample Distribution
• Table: Gamers' Regional Distribution
• Figure: China Internet Users' Population Sizes and Growth Rates, 2010–2015
• Figure: China Broadband Industry, 2010–2015
• Figure: Game Types Played by China Gamers, 2010
• Figure: Major Game Types Played by Chinese Gamers, 2010
• Figure: China Online Gamer Population Size and Growth, 2010–2015
• Figure: China Paying Gamer Population and Growth, 2010–2015
• Figure: Types of Large Online Games Played by Chinese Gamers, 2010
• Figure: Major Types of Games Played by Large Online Gamers over the Past Month, 2010
• Figure: Major Types of Large Online Games That Chinese Gamers Plan to Play in 2011
• Figure: Playing History of Online Gamers
• Figure: Places Where Gamers Play Online Games, 2010
• Figure: Number of Online Games Played by Gamers over One Period of Time, 2010
• Figure: Duration of Users Playing a Single Online Game, 2010
• Figure: Payment Models of Online Gamers, 2010
• Figure: Average Monthly Spending on Time-based Games via Point Card, 2010
• Figure: Average Monthly Spending by Item-Based Gamers, 2010
• Figure: Channels That Gamers Use to Purchase Point Cards, 2010
• Figure: Online Channels That Gamers Use to Purchase Point Cards, 2010
• Figure: Online Channels That Gamers Used to Purchase Items, 2010
• Figure: Team Voice Chat Software Used in Game Playing, 2009
• Figure: Types of Games Ever Played by China Web Gamers, 2010
• Figure: Major Types of Games Played by Web Gamers over the Past Month
• Figure: Major Types of Games that China Web Gamers Plan to Play in 2011
• Figure: Monthly Spending by Web Gamers, 2010
• Figure: Selection of Social Networking Platforms by China Online Gamers, 2010
• Figure: Major Types of Games Played by China Social Gamers over the Past Month, 2010
• Figure: Types of Games Played by China Single PC Gamers, 2010
• Figure: Major Types of Games Played by Chinese Single PC Gamers over the Past Month, 2010
• Figure: Major Types of Games that Chinese Single PC Gamers Plan to Play in 2011
• Figure: Mobile OSs of Mobile Gamers, 2010
• Figure: Major Types of Games Played by China Mobile Gamers, 2010
• Figure: Game Consoles Most Frequently Used by Gamers, 2010
• Figure: Handheld Devices Most Frequently Used by Gamers, 2010
• Figure: Major Type of Games Played by Chinese Console Gamers over the Past Month, 2010
• Figure: Major Types of Handheld Games Played over the Past Month, 2010

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