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市場調查報告書
美國行動業者高級行動娛樂市場:2011年∼2015年預測
U.S. Mobile Operator Premium Mobile Entertainment 2011-2015 Forecast
| 出版商 |
IDC |
| 出版日期 |
2011年05月 |
商品編碼 |
196554 |
| 內容資訊 |
英文 Pages: 14 |
| 價格 |
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美國行動業者高級行動娛樂市場:2011年∼2015年預測 是由出版商IDC在2011年05月所出版的。
這份英文市場調查報告書包含Pages: 14 價格從美金3500起跳。
本報告針對美國行動業者高級行動娛樂市場進行分析，提供收益、參與者、平均用戶貢獻度(ARPU)預測、市場動向，目錄介紹如下。
IDC的看法
關於本調查
概況
未來展望
主要建議
參考資料
圖表
Abstract
This IDC study provides a forecast and analysis of the
U.S. mobile operator premium mobile entertainment market, which is typically
provided over legacy content decks. Mobile entertainment products covered include
ringtones, ringback tones, full-track song downloads, mobile games, and mobile
television and video content and services delivered to mobile handsets.
Forecasts include revenue (billed directly by mobile network operators [MNOs]
and/or mobile virtual network operators [MVNOs]), subscribers/customers, and monthly average
revenue per user (ARPU). The study also presents a qualitative
discussion of trends specific to those markets.
This study has two
central sections. The Situation Overview section reviews current market trends
and discusses recent developments in the market, and the Future
Outlook section outlines IDC' s assumptions about market trends during the
forecast period and presents forecast data and analysis for the
period from 2010 to 2015.
"The proliferation of app stores and
off-deck services for mobile entertainment content expands user choice and
challenges the relevance of operator storefronts. Mobile operators aren' t out
of the game but need to step it up by
taking on a new role as content and experience curators
to make search across operator and off-deck app and entertainment
sources simple and easy, offering their own storefront content as
front-and-center apps and leveraging network user information to offer tailored
recommendations to their users." — Susan Kevorkian, research director, Mobile
Connected Devices
Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Definitions
- Ringtone
- Ringback Tone
- Full-Track Music Download
- Mobile Game
- Mobile Video
- Synopsis
- Table: Top 3 Assumptions for the U.S. Mobile Operator Premium Mobile Entertainment Market, 2011–2015
- Table: Key Forecast Assumptions for U.S. Mobile Operator Premium Mobile Entertainment Market, 2011–2015
- Table: U.S. Mobile Operator Premium Mobile Entertainment Revenue, Subscriber/Customer, and ARPU by Content and Service Type, 2010–2015
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