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市場調查報告書

東南亞線上遊戲市場:2010-2014年分析與預測

Southeast Asia Online Gaming 2010-2014 Forecast and Analysis

出版商 IDC
出版日期 2011年04月 商品編碼 180646
內容資訊 英文 Pages: 66
價格
本報告書已不再販售

本報告已在2012年04月03日停止出版。

簡介

2008年東南亞線上遊戲市場到2009年達到20.6%的大幅成長,高速網路及寬頻滲透率的提高、免費遊戲的普及、社交遊戲的高人氣等,都是遊戲人口增加的原因。

本報告針對東南亞線上遊戲市場,提供實績、2009-2013年加入人數、加入人數收益預測,目錄介紹如下。

IDC的看法

關於本調查

  • 調查方法

概況

  • 市場促進與阻礙因素
    • 印尼
    • 馬來西亞
    • 菲律賓
    • 新加坡
    • 泰國
    • 越南

未來展望

  • 市場預測與前提條件
    • 東南亞線上遊戲市場
  • 市場背景

主要建議

  • 主要機會與檢討事項

參考資料

  • 相關調查
  • 定義
  • 一覽

圖表

目錄

Abstract

This IDC study sizes the online gaming subscription market in Southeast Asia. It includes 2008 historical data and 2009–2014 forecasts by number of subscriber and subscription revenue. Historical and forecast revenue data is shown for the Indonesia, Malaysia, the Philippines, and Singapore markets, as well as for the Thailand and Vietnam markets.

Southeast Asia' s online gaming market continued to grow in 2009, with an increase of 20.6% in 2009. Higher Internet and broadband penetration rates, as well as more free-to-play game offerings continue to expand the pool of gamers in the region. "In 2009, the rise and popularity of social games introduced online gaming to many new gamers. This increase in online gamers can potentially lead to an increase in serious online gamers, as casual and social gamers start advancing to explore more serious games," says Audrey Heng, market analyst, Emerging Technology Advisory Services, IDC/Asia/Pacific. "The rise of social games also further highlighted the importance of building gaming communities. SPs should focus on building up their gaming community to minimize gamer migration in this competitive environment," adds Audrey.

Table of Contents

  • IDC Opinion
  • In This Study
    • Methodology
  • Situation Overview
    • Indonesia
      • Market Drivers
        • Market Inhibitors
    • Malaysia
      • Market Drivers
        • Market Inhibitors
    • Philippines
      • Market Drivers
        • Market Inhibitors
    • Singapore
      • Market Drivers
        • Market Inhibitors
    • Thailand
      • Market Drivers
        • Market Inhibitors
    • Vietnam
      • Market Drivers
        • Market Inhibitors
  • Future Outlook
    • Forecast and Assumptions
      • Southeast Asia Online Gaming Market
      • Indonesia
        • Market Trends
      • Malaysia
        • Market Trends
      • Philippines
        • Market Trends
      • Singapore
        • Market Trends
      • Thailand
        • Market Trends
      • Vietnam
        • Market Trends
    • Market Context
  • Essential Guidance
    • Main Opportunities and Considerations in Southeast Asia
      • Indonesia
      • Malaysia
      • Philippines
      • Singapore
      • Thailand
      • Vietnam
  • Learn More
    • Related Research
    • Definitions
      • Internet Users
      • Online Games
      • Classification of Games by the Resources Needed
      • Classification of Games by Content
      • Subscriptions
    • Synopsis
  • Table: Southeast Asia Online Gaming Market Revenue, 2008–2009 (US$M)
  • Table: Indonesia Online Gaming Market: Registered Accounts by Service Provider, 2008–2009 (M)
  • Table: Indonesia Online Gaming Market: Revenue by Service Provider, 2008–2009 (US$M)
  • Table: Malaysia Online Gaming Market: Registered Accounts by Service Provider, 2008–2009 (M)
  • Table: Malaysia Online Gaming: Market Revenue by Service Provider, 2008–2009 (US$M)
  • Table: Philippine Online Gaming Market Registered Accounts by Service Provider, 2008–2009 (M)
  • Table: Philippine Online Gaming: Market Revenue by Service Provider, 2008–2009 (US$M)
  • Table: Singapore Online Gaming Market: Registered Accounts by Service Provider, 2008–2009 (M)
  • Table: Singapore Online Gaming Market Revenue by Service Provider, 2008–2009 (US$M)
  • Table: Thailand Online Gaming Market: Registered Accounts by Service Provider, 2008–2009 (M)
  • Table: Thailand Online Gaming Market: Revenue by Service Provider, 2008–2009 (US$M)
  • Table: Vietnam Online Gaming Market: Registered Accounts by Service Provider, 2008–2009 (M)
  • Table: Vietnam Online Gaming Market: Revenue by Service Provider, 2008–2009 (US$M)
  • Table: Southeast Asia Online Gaming Industry Forecast, 2008–2014
  • Table: Southeast Asia Online Gaming Industry: Forecast by Business Model, 2008–2014
  • Table: Indonesia Online Gaming Industry Forecast, 2008–2014
  • Table: Indonesia Online Gaming Industry Forecast by Business Model, 2008–2014
  • Table: Malaysia Online Gaming Industry Forecast, 2008–2014
  • Table: Malaysia Online Gaming Industry Forecast by Business Model, 2008–2014
  • Table: Philippine Online Gaming: Industry Forecast, 2008–2014
  • Table: Philippine Online Gaming: Industry Forecast by Business Model, 2008–2014
  • Table: Singapore Online Gaming: Industry Forecast, 2008–2014
  • Table: Singapore Online Gaming: Industry Forecast by Business Model, 2008–2014
  • Table: Thailand Online Gaming: Industry Forecast, 2008–2014
  • Table: Thailand Online Gaming: Industry Forecast by Business Model, 2008–2014
  • Table: Vietnam Online Gaming: Industry Forecast, 2008–2014
  • Table: Vietnam Online Gaming: Industry Forecast by Business Model, 2008–2014
  • Table: Top 3 Assumptions for the Southeast Asia Online Gaming Market, 2010–2014
  • Table: Key Forecast Assumptions for the Southeast Asia Online Gaming Market, 2010–2014
  • Table: Southeast Asia Online Gaming Subscription Revenue, 2008–2014: Comparison of 2009 and 2010 Forecasts (US$M)
  • Figure: Southeast Asia Online Gaming Subscription Revenue, 2008–2014: Comparison of 2009 and 2010 Forecasts
  • Figure: Classification of Online Game Categories and Players
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