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市場調查報告書
CRM應用軟體的實裝狀況與將來計畫：美國企業的保守・執照/配送模式的選擇
IDC's AppStats Survey: CRM Application Software Implementations and Future Plans, Focusing on Maintenance and License/Delivery Models Choices of U.S. Organizations by Company Size
| 出版商 |
IDC |
| 出版日期 |
2010年03月 |
商品編碼 |
116099 |
| 內容資訊 |
英文 Pages: 23 |
| 價格 |
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CRM應用軟體的實裝狀況與將來計畫：美國企業的保守・執照/配送模式的選擇 是由出版商IDC在2010年03月所出版的。
這份英文市場調查報告書包含Pages: 23 價格從美金4500起跳。
本報告書從以美國企業為對象的調査結果中，進行CRM與分析應用的利用動向・喜好・利用計畫等項目的各種企業規模之調査分析，包含現在的利用狀況、投資額增減前景、今後保守計畫、配送與證照模式的喜好、對販售者的提案等，概述如下。
IDC的見解
關於本書
概況
將來預測
- 現在利用中的CRM應用
- 今後12個月CRM應用投資額的增減
- 今後12-18個月的CRM軟體應用保守計畫
- 現在的CRM軟體配送模式
- 不久的將來CRM軟體應用執照/配送模式的變更計畫
- SaaS或者虛擬主機執照/配送模式利用被中止的主要理由
- CRM或者分析應用實裝時所利用的第三方服務
- 現在的販售者與代替販售者對隨選服務的關心水準
- 今後12個月SaaS計畫數
主要提言
參考資料
圖表
Abstract
This IDC study focuses on CRM and analytics application implementations
and future plans, including license/delivery model preferences of U.S. companies
across all size segments, and is based on our AppStats
Survey, #8, conducted in August 2009.
"Our study results would attest
that in this troubled economy, U.S. companies are more inclined
to make their choices among on-demand CRM applications based on
the buying criteria of price and quality over loyalty and
commitment to a current supplier, even if the offering from
that supplier should possess functionality that is identical to that
of a competitive offering," reports Mary Wardley, vice president of
CRM Applications for IDC. "With this in mind, SaaS CRM
applications vendors need to offer buyers both affordable solutions and
identify for them upfront in the sales cycle which specific
CRM capabilities will provide them with the greatest business benefit."
Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Survey Respondent Profiles
- Future Outlook
- CRM Applications Currently in Use
- CRM Application Investment Changes in the Next 12 Months
- CRM Software Application Maintenance Plans in the Next 12–18 Months
- Current CRM Software Delivery Models
- Near-Term Changes Planned in CRM Software Application License/Delivery Models
- Key Reasons for Moving Away from the SaaS or Hosted License/Delivery Model
- Third-Party Services Relied upon When Implementing a CRM or an Analytics Application
- Interest Levels in Current Vendor' s On-Demand Offering Versus Alternative Vendor' s Established On-Demand Offering
- Number of SaaS Projects Planned in the Next 12 Months
- Essential Guidance
- Learn More
- Related Research
- Methodology
- Synopsis
- Table: Respondents by Company Size, 2009
- Table: Respondents by Industry, 2009
- Table: Respondents by Decision-Making Role in Enterprise Software Selection and Company Size (% of Respondents)
- Table: Expected Change in CRM Software Application Investment in the Next 12 Months by Company Size and Application Segment (% of Respondents)
- Table: CRM Software Application Maintenance Plans in the Next 12–18 Months by Company Size and Application Segment (% of Respondents)
- Table: Current CRM Software Application License/Delivery Model by Company Size and Application Segment (% of Respondents)
- Table: Expected Change in CRM Application License/Delivery Model in Next 12 Months by Company Size and Application Segment (% of Respondents)
- Table: Key Considerations for Moving Away from SaaS or Hosted Application Management by Company Size and Application Segment (% of Respondents)
- Table: Use of Third-Party Services While Implementing a CRM Application by Company Size and Application Segment (% of Respondents)
- Figure: Installed CRM Applications by Company Size
- Figure: Expected Change in Investment in CRM Software Application in Next 12 Months by Application Type
- Figure: CRM Software Application Maintenance Plans in the Next 12–18 Months by Application Type
- Figure: Current CRM Software Application License/Delivery Model by Application Type
- Figure: Expected Change in CRM Application License/Delivery Model in Next 12 Months by Application Type
- Figure: Key Considerations for Moving Away from SaaS or Hosted Application Management by Application Type
- Figure: Use of Third-Party Services While Implementing a CRM or an Analytics Application by Application Type
- Figure: Level of Interest in Current Supplier' s On-Demand Offering Versus an Alternative Vendor' s Established On-Demand Offering by Company Size, 2009
- Figure: Number of SaaS Projects Expected to Be Launched in the Next Year by Company Size
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