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市場調查報告書
西歐中小企業的IT導入・投資分析：類別分析（2009年）
Clustering Western European SMBs: An IDC Survey, 2009
| 出版商 |
IDC |
| 出版日期 |
2010年02月 |
商品編碼 |
116097 |
| 內容資訊 |
英文 Pages: 25 |
| 價格 |
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西歐中小企業的IT導入・投資分析：類別分析（2009年） 是由出版商IDC在2010年02月所出版的。
這份英文市場調查報告書包含Pages: 25 價格從美金6200起跳。
本報告書以西歐5國（法國・德國・義大利・英國・西班牙）中小企業為對象實施調査，由其結果進行IT方案導入狀況與IT投資動向的各種企業規模與產業的分析，分為4個IT類別，以及各類別決策程序、各類別IT投資前景等項目，概述如下。
IDC的見解
關於本調査書
- 調査手法
- 定義
- 產業劃分
- 金融服務
- 製造
- 輸送・通信・實用程序
- 零售・批發
- 商業服務
- 公共部門
- 方案領域
- ERP
- CRM
- 協力應用
- 商業情報・分析
- 內容與文件管理
- 產業固有應用
- 新技術
概況
- IT導入等級一覽
- IT投資等級一覽
- 類別分析
- IT等級概要：依類別
- IT決策程序：決策者與投資分野的決定
- IT供應商的主要選擇基準與滿足度
將來展望
主要建議
參考資料
圖表
Abstract
This IDC study is based on the results of IDC' s
European vertical markets survey, carried out in January–April 2009 in
the top 5 Western European countries (France, Germany, Italy, Spain,
and the U.K.) among 1,193 SMBs with 20–499 employees.
The sample,
representative of the Western European SMB marketplace, was segmented into
four clusters through a k-means cluster analysis, which allowed putting
together companies with similar characteristics in terms of their current
IT engagement and IT propensity. It was possible to study
how these four clusters are distributed by company size/vertical market,
and more significantly, how these clusters' behavior pattern when referring
to:
- IT sophistication
- Decision-making process
- Short-term evolution of IT sophistication
"The value of a
cluster analysis of the SMB market is enormous as it
provides an alternative to simplifying a complex scenario beyond the
traditional approach based on size and vertical market," said Nina
Bonagura, senior research analyst, European Vertical Markets.
Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Definitions
- Vertical Markets
- Solution Areas
- Enterprise Resource Planning
- Customer Relationship Management
- Collaborative Applications
- Business Intelligence and Analytics
- Content and Document Management
- Industry-Specific Applications
- New Technologies
- Situation Overview
- IT Engagement Index
- IT Propensity Index
- Cluster Analysis
- Overview of IT Sophistication by Cluster
- IT Decision-Making Process: Who Decides and to Meet Which Need?
- Key Criteria for Choosing the IT Provider and Satisfaction Against Same Criteria
- Future Outlook
- A Look at Clusters' Planned Investments
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Table: IT Engagement Index by Company Size and Vertical Market
- Table: IT Propensity Index by Company Size and Vertical Market
- Table: Western Europe SMBs, Cluster Centers
- Table: Western Europe SMBs, Cluster Distribution by Vertical Market
- Table: Western European SMBs, IT Sophistication by Cluster (%)
- Table: Western European SMBs Decision-Making Process by Cluster
- Table: Western European SMBs IT Solutions Dynamics by Cluster (% of Companies Investing in the Solution)
- Figure: Western Europe SMBs, Cluster Distribution by Company Size
- Figure: Western Europe SMBs, Type of External Advisors Consulted by Cluster
- Figure: Western Europe Laggards: Reasons for Choosing the Primary IT Supplier versus Customer Satisfaction with Their Performance
- Figure: Western Europe Wait-and-See SMBs: Reasons for Choosing the Primary IT Supplier versus Customer Satisfaction with Their Performance
- Figure: Western Europe Fast Followers: Reasons for Choosing the Primary IT Supplier versus Customer Satisfaction with Their Performance
- Figure: Western Europe IT-Oriented SMBs: Reasons for Choosing the Primary IT Supplier versus Customer Satisfaction with Their Performance
- Figure: Western Europe SMBs SaaS Dynamics by Cluster (% of Companies Planning to Invest in SaaS)
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