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市場調查報告書
Wisdom of Crowds（群眾的睿智）：CRM以及應用
CRM and the Application of the Wisdom of Crowds
| 出版商 |
IDC |
| 出版日期 |
2010年03月 |
商品編碼 |
116073 |
| 內容資訊 |
英文 Pages: 13 |
| 價格 |
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Wisdom of Crowds（群眾的睿智）：CRM以及應用 是由出版商IDC在2010年03月所出版的。
這份英文市場調查報告書包含Pages: 13 價格從美金3500起跳。
個人以及企業雙方對於社群網路的利用急劇增加。網路的聯繫與合作越來越多，企業幾乎不可能不用到CRM這工具。
本報告書為關於CRM與社群網路所表現的「Wisdom of Crowds（群眾的睿智）」，其定義以及市場分類、CRM販售者與是否合顧客胃口，更有群眾外包以及集體智慧等項目的解說，包含今後預測與建言，概述如下。
IDC的見解
關於本調査書
概況
- 理解Wisdom of Crowds
- 市場區分
- 群眾外包
- 預測市場
- 集體智慧
將來展望
主要提案
參考資料
圖表
Abstract
This IDC study explores the topic of "wisdom of crowds"
as applied within customer relationship management (CRM) and social networking.
We explain the wisdom of crowds, segment the market, and
discuss implications for CRM vendors and customers.
"The evolution to becoming
a social business requires that organizations not merely dabble in
social media and its tools to see where it leads,"
says Mary Wardley, VP CRM Applications Research, "but implement and
leverage tools focused on a business outcome."
Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Understanding the Wisdom of Crowds
- Segmenting the Market
- Crowdsourcing
- Prediction Markets
- Collective Intelligence
- Detecting Weak Signals
- Driving Collaboration
- Future Outlook
- Essential Guidance
- For Vendors
- For Enterprise Customers
- Learn More
- Related Research
- Appendix
- Synopsis
- Figure: The Crowdsourcing Process
- Figure: Asuret ROI Analysis
- Figure: Mismatched Expectations within an Organization
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