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市場調查報告書
泰國中小企業的通訊利用・購買態度調查(2009年)
Thailand Small and Medium-Sized Enterprise Survey 2009: Communication Usage and Purchasing Behavior
| 出版商 |
IDC |
| 出版日期 |
2010年02月 |
商品編碼 |
114345 |
| 內容資訊 |
英文 Pages: 41 |
| 價格 |
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泰國中小企業的通訊利用・購買態度調查(2009年) 是由出版商IDC在2010年02月所出版的。
這份英文市場調查報告書包含Pages: 41 價格從美金2500起跳。
報告書內容包括:泰國的中小企業的網路連結服務、網路支出及外包動向的分析、中小企業的預算分析、服務供應商的嗜好等、內容綱要摘記如下:
IDC的見解
關於本報告書
概況
- 泰國的中小企業：簡要
- 通訊費的動向
- 服務供應商的嗜好
- 引進通訊服務
- IP VPN的使用・動向
- 都會乙太網路的使用・動向
- 附加價值有效管理的利用・動向
- 網路連結服務的使用・動向
- 引進外包服務
- 引進通訊設備
未來的展望
主要提案
參考資料
圖表
Abstract
This IDC Study uses results from IDC Asia/Pacific' s Communication Study,
Telecommunications and WAN Study, Networking and Hosting Study, and Unified
Communications Study 2009. This document identifies trends in corporate data
and Internet access service uptake, network expenditure, and outsourcing by
the Thailand small and medium-sized enterprises (SMEs). It also examines
budgeting and service provider (SP) preference of companies on this
segment.
According to Worajate Charoennish, communications research analyst, IDC Asia/Pacific "SMEs'
behavior is changing. SPs will have to take a moment
to respond to this change. Besides competition among telecommunications SPs,
challenges from IT SPs that started to focus on the
SME market is a factor that telecommunications SPs have to
keep an eye on.".
Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Respondents
- Interviews
- Profile of Sample
- Executive Summary
- Situation Overview
- Small and Medium-Sized Enterprises in Thailand: A Snapshot
- Communication Spending Trends
- Service Provider Preferences
- Service Provider Selection Criteria
- Churn
- Telecommunications Services Adoption
- IP VPN Usage and Trends
- Metro Ethernet Usage and Trends
- Value-Added Managed Services Usage and Trends
- Internet Access Services Usage and Trends
- Outsourcing Services Adoption
- Communication Devices Adoption
- Corporate Mobility
- Communication Devices Usage and Trends
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Table: Sample Industry Classification
- Table: 2009 ICT Spending
- Table: 2009 Telecommunications Spending by Service Types
- Table: Key Reasons to Change Your Primary Telecommunications Provider
- Table: Top Competitor Service Products That Are Enticing to Customers
- Table: Number of Respondents That Responded to IP VPN Future Usage Question
- Table: Number of Respondents That Responded to Metro Ethernet Future Usage Question
- Table: Number of Respondents That Responded to Value-Added Managed Services Future Usage Question
- Table: Number of Respondents That Respond to Internet Access Service Future Usage Question
- Table: Hosting Service Provider Selection Criteria, by Size of Company
- Table: Main Reasons to Allow Employees to Telecommute
- Table: Expectations for Managed Mobility Service Providers in the Next Two Years
- Figure: Profile Sample
- Figure: Percentage of ICT Spending Allocated for Telecommunications Services
- Figure: Annual Telco Spending Trends by Size of Enterprises
- Figure: Top 3 Service Provider Selection Criteria by Company Size
- Figure: Customer Churn in the Past 12 Months
- Figure: Key Reason for Customer Churn - Small Enterprise
- Figure: Key Reason for Customer Churn — Medium-Sized Enterprises
- Figure: Change of Service Provider Probability
- Figure: IP VPN Services Used by SMEs
- Figure: IP VPN Future Plans
- Figure: Metro Ethernet Services Used by SMEs
- Figure: Metro Ethernet Future Plan
- Figure: Value-Added Managed Services Used by SMEs
- Figure: Value-Added Managed Services Future Plan
- Figure: Internet Access Services Used by SMEs
- Figure: Internet Access Services Future Plan
- Figure: Hosting Services Used by Small Enterprises
- Figure: Hosting Services Used by Medium-Sized Enterprise
- Figure: Telecommute Usage and Future Trends
- Figure: Telecommuting Tools
- Figure: Mobile Devices Managing Tools
- Figure: WLAN Adoption
- Figure: Manage Mobility Future Plans
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