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市場調查報告書
東南亞線上遊戲市場的分析與預測(2009∼2013年)
Southeast Asia Online Gaming 2009-2013 Forecast and Analysis
| 出版商 |
IDC |
| 出版日期 |
2010年01月 |
商品編碼 |
108595 |
| 內容資訊 |
英文 Pages: 65 |
| 價格 |
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本報告已在2012年04月06日停止出版。
Abstract
This IDC study sizes the online gaming subscription market in
Southeast Asia. This study includes 2007 historical data and 2009–2013
forecasts in terms of the number of subscribers and subscription
revenue. Historical and forecast revenue data is shown for the
Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam markets.
The Southeast Asia
online gaming market enjoyed a robust growth of 27% in
2008. Higher Internet and broadband penetration rates continued to expand
the pool of gamers in the region. "Free-to-play models have
become so popular across the region that most service providers
have skewed their game portfolios to this type of game
at the expense of subscription-based titles. Although gamers now are
more inclined to spend on virtual items, the industry still
needs to explore new business models such as cost subsidization
or online advertising in order to grow revenue," says Audrey
Heng, associate market analyst, Emerging Technology Advisory Services, IDC/Asia/Pacific.
Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Southeast Asia Online Gaming Market
- Indonesia
- Market Drivers
- Market Inhibitors
- Malaysia
- Market Drivers
- Market Inhibitors
- Philippines
- Market Drivers
- Market Inhibitors
- Singapore
- Market Drivers
- Market Inhibitors
- Thailand
- Market Drivers
- Market Inhibitors
- Vietnam
- Market Drivers
- Market Inhibitors
- Future Outlook
- Forecast and Assumptions
- Southeast Asia
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Market Context
- Essential Guidance
- Main Opportunities and Considerations in Southeast Asia
- Indonesia Online Gaming Space
- Malaysia Online Gaming Space
- Philippines Online Gaming Space
- Singapore Online Gaming Space
- Thailand Online Gaming Space
- Vietnam Online Gaming Space
- Learn More
- Related Research
- Definitions
- Internet Users
- Online Games
- Classification of Games by the Resources Needed
- Classification of Games by Content
- Subscriptions
- Synopsis
- Table: Southeast Asia Online Gaming Market Revenue, 2007 and 2008 (US$M)
- Table: Indonesia Online Gaming Market Registered Accounts by Service Provider, 2007 and 2008 (Million)
- Table: Indonesia Online Gaming Market Revenue by Service Provider, 2007 and 2008 (US$M)
- Table: Malaysia Online Gaming Market Registered Accounts by Service Provider, 2007 and 2008 (Million)
- Table: Malaysia Online Gaming Market Revenue by Service Provider, 2007 and 2008 (US$M)
- Table: Philippines Online Gaming Market Registered Accounts by Service Provider, 2007 and 2008 (Million)
- Table: Philippines Online Gaming Market Revenue by Service Provider, 2007 and 2008 (US$M)
- Table: Singapore Online Gaming Market Registered Accounts by Service Provider, 2007 and 2008 (Million)
- Table: Singapore Online Gaming Market Revenue by Service Provider, 2007 and 2008 (US$M)
- Table: Thailand Online Gaming Market Registered Accounts by Service Provider, 2007 and 2008 (Million)
- Table: Thailand Online Gaming Market Revenue by Service Provider, 2007 and 2008 (US$M)
- Table: Vietnam Online Gaming Market Registered Accounts by Service Provider, 2007 and 2008 (Million)
- Table: Vietnam Online Gaming Market Revenue by Service Provider, 2007 and 2008 (US$M)
- Table: Southeast Asia Online Gaming Industry Forecast, 2007–2013
- Table: Southeast Asia Online Gaming Industry Forecast by Business Model, 2007–2013
- Table: Indonesia Online Gaming Industry Forecast, 2007–2013
- Table: Indonesia Online Gaming Industry Forecast by Business Model, 2007–2013
- Table: Malaysia Online Gaming Industry Forecast, 2007–2013
- Table: Malaysia Online Gaming Industry Forecast by Business Model, 2007–2013
- Table: Philippines Online Gaming Industry Forecast, 2007–2013
- Table: Philippines Online Gaming Industry Forecast by Business Model, 2007–2013
- Table: Singapore Online Gaming Industry Forecast, 2007–2013
- Table: Singapore Online Gaming Industry Forecast by Business Model, 2007–2013
- Table: Thailand Online Gaming Industry Forecast, 2007–2013
- Table: Thailand Online Gaming Industry Forecast by Business Model, 2007–2013
- Table: Vietnam Online Gaming Industry Forecast, 2007–2013
- Table: Vietnam Online Gaming Industry Forecast by Business Model, 2007–2013
- Table: Key Forecast Assumptions for the Southeast Asia Online Gaming Market, 2009–2013
- Table: Southeast Asia Online Gaming Subscription Revenue, 2007–2012: Comparison of 2009 and 2008 Forecasts (US$M)
- Figure: Southeast Asia Online Gaming Subscription Revenue, 2007–2012: Comparison of 2009 and 2008 Forecasts
- Figure: Classification of Online Game Categories and Players
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