西歐行動・寬頻對固網寬頻之影響

Broadband Unwired: the Impact of Mobile Broadband on Fixed Broadband in Western Europe

出版商	IDC
出版日期	2009年10月	商品編碼	103463
內容資訊	英文 Pages: 21
價格	US $ 5000 PDF by E-mail (Single user license)

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西歐行動・寬頻對固網寬頻之影響 是由出版商IDC在2009年10月所出版的。這份英文市場調查報告書包含Pages: 21 價格從美金5000起跳。

This IDC study analyzes the development of mobile broadband in Western Europe in general, and its impact on the fixed broadband market. In particular, in this report, mobile broadband is defined as broadband Internet access using portable computers via the cellular network, which excludes access provided via 3G handsets.

The study looks at recent developments in the mobile broadband market, compares it to fixed broadband, assesses the implications for the fixed-access market in both a qualitative and quantitative fashion, and provides guidance for fixed broadband operators.

"Fixed broadband operators need to understand and accept that mobile broadband in some cases can be the best alternative for end users with a certain profile," said Jan Hein Bakkers, research manager in IDC' s European Telecoms and Networking team. "At the same time, they should realize that for the majority of users, fixed broadband has unique features that make it indispensable. Operators should build the value proposition for fixed broadband on these features."

IDC Opinion
In This Study

Methodology

Situation Overview

Drivers of Mobile Broadband Uptake

Growing Coverage of High-Speed Networks
Affordable Pricing
Aggressive Marketing
Poor Rural Coverage of Fixed Line Networks
Growing Ownership of Portable PCs
More Convenient and Cheaper Access Devices

Mobile Broadband Compared to Fixed

Mobility
Personal Versus Household Usage
Bandwidth
Cost
Setup
Contract Terms
Network Constraints

Market Status

Fixed Broadband in Decline:The Finnish Example

Future Outlook

Effects of Mobile Broadband on Fixed Broadband

Mobile Broadband Replaces Fixed Broadband
Mobile Broadband is the First Broadband Subscription
Mobile Broadband is Bought in Addition to Fixed Broadband
Increasing Promotion of Mobile Broadband
The Impact of the Economic Situation

End-user Segments
Positioning Fixed Broadband in the Context of Mobile Broadband

Differentiation
Bundling and Convergence
Next-Generation Access

Market Outlook

Essential Guidance
Learn More

Related Research
Synopsis

Figure: Pros and Cons of Mobile Broadband Compared to Fixed
Figure: Western Europe — Fixed Versus Mobile Broadband by Country, 2008
Figure: Finland — Fixed and Mobile Broadband Rolling 4 Quarter Net Additions, 4Q04–2Q09
Figure: Mobile Broadband End-User Segments
Figure: Quantitative Effects of Mobile Broadband on the Fixed Broadband Market
Figure: Western Europe — Fixed and Mobile-Only Broadband Penetration of Households, 2007–2013
Figure: Western Europe — Fixed and Mobile Broadband Connections, 2008–2013