亞洲太平洋地區（日本除外）手機消費者調查：2009年

Asia/Pacific (Excluding Japan) Mobile Consumer Survey, 2009

出版商	IDC
出版日期	2009年10月	商品編碼	102522
內容資訊	英文 Pages: 63
價格	US $ 5000 PDF by E-mail (Single user license)

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亞洲太平洋地區（日本除外）手機消費者調查：2009年 是由出版商IDC在2009年10月所出版的。這份英文市場調查報告書包含Pages: 63 價格從美金5000起跳。

This IDC study looks at the mobile phone users across the Asia/Pacific (excluding Japan), or APEJ, region to examine their mobile phone preferences and mobile service usage patterns. This survey was conducted in six countries (Australia, India, Hong Kong, the People' s Republic of China [PRC], Korea, and Indonesia), which were jointly commissioned across several research programs to cover the device and services markets (including data content and applications).

"This year' s survey shows encouraging signs from the developing markets, their monthly spend on mobile data services, in term of percentage to the total spend, are actually higher than the developed markets.," says Alex Chau, senior research manager, Asia/Pacific Mobile and Wireless Technologies/Services Research, IDC Asia/Pacific.

IDC Opinion
In This Study

Methodology

Countries Covered
The Survey
The Interviewing Process
Respondent Criteria
Profile of Sample

Definitions

Mobile Service
Employment Status

Situation Overview

Mobile Data Service Usage

Prelude
Mobile Data Service Usage by Country
Reasons for Not Using Data Service by Country
Data Service Usage by Age Group
Reasons for Not Using Data Service by Age Group
Data Service Usage by Gender
Reasons for Not Using Data Service by Gender

Mobile Services Billing

Mobile Services Billing by Country
Mobile Services Billing by Age Group
Mobile Services Billing by Gender

Monthly Mobile Service Spend

Average Monthly Mobile Service Spend by Country
Average Monthly Mobile Data Spend by Country
Average Monthly Mobile Service Spend by Age Group
Average Monthly Mobile Data Spend by Age Group
Average Monthly Mobile Service Spend by Gender
Average Monthly Mobile Data Spend by Gender
Average Monthly Mobile Spend Compared to Last Year by Country
Average Monthly Mobile Spend Compare to Last Year by Age Groups
Average Monthly Mobile Spend Compared to Last Year by Gender

Selection Criteria for Mobile Service Provider

Average Selection Criteria by Country
Selection Criteria by Age Group

Average Selection Criteria by Age Group

Selection Criteria by Gender

Average Selection Criteria by Gender

Mobile Service Provider Loyalty by Country
Mobile Service Provider Loyalty by Age Group
Mobile Service Provider Loyalty by Gender

Future Outlook
Essential Guidance
Learn More

Related Research
Synopsis

Table: Sample Achievement
Table: Data Service Usage by Country (%)
Table: Reasons for Not Using Data Service by Country (%)
Table: Data Service Usage by Age Group (%)
Table: Reasons for Not Using Data Service by Age Group (%)
Table: Data Service Usage by Gender (%)
Table: Reasons for Not Using Data Service by Gender (%)
Table: Mobile Phone Payment by Country (%)
Table: Mobile Phone Payment by Age Group (%)
Table: Mobile Phone Payment by Gender (%)
Table: Average Monthly Mobile Service Spend by Country (US$)
Table: Percentage of Average Monthly Mobile Service Spent on Data Services by Country (%)
Table: Average Monthly Mobile Service Spend by Age Group (US$)
Table: Percentage of Average Monthly Mobile Service Spent on Data Services by Age Group (%)
Table: Average Monthly Mobile Service Spend by Gender (US$)
Table: Percentage of Average Monthly Mobile Service Spent on Data Services by Gender (%)
Table: Mobile Services Spending Compared to Last Year by Country (%)
Table: Mobile Services Spending Compared to Last Year by Age Groups (%)
Table: Mobile Services Spending Compared to Last Year by Gender (%)
Table: Average Selection Criteria for Mobile Service Provider by Country (1–5)
Table: Average Selection Criteria for Mobile Service Provider by Age Group (%)
Table: Average Selection Criteria for Mobile Service Provider by Gender (1-5)
Table: Mobile Service Provider Loyalty by Country (%)
Table: Mobile Service Provider Loyalty by Age Group (%)
Table: Mobile Service Provider Loyalty by Gender (%)
Figure: Age Distribution
Figure: Personal Income per Month
Figure: Gender Distribution
Figure: Occupational Distribution
Figure: Data Service Usage: All Countries
Figure: Mobile Phone Payment by Countries
Figure: Mobile Phone Payment by Age Group
Figure: Mobile Phone Payment by Gender
Figure: Average Monthly Mobile Service Spend by Country
Figure: Average Monthly Mobile Service Spend by Age Group
Figure: Average Monthly Mobile Service Spend by Gender
Figure: Mobile Service Provider Loyalty by Country
Figure: Mobile Service Provider Loyalty by Age Group
Figure: Mobile Service Provider Loyalty by Gender