Abstract
This IDC study looks at the mobile phone users across
the Asia/Pacific (excluding Japan), or APEJ, region to examine their
mobile phone preferences and mobile service usage patterns. This survey
was conducted in six countries (Australia, India, Hong Kong, the
People' s Republic of China [PRC], Korea, and Indonesia), which were
jointly commissioned across several research programs to cover the device
and services markets (including data content and applications).
"This year' s survey
shows encouraging signs from the developing markets, their monthly spend
on mobile data services, in term of percentage to the
total spend, are actually higher than the developed markets.," says
Alex Chau, senior research manager, Asia/Pacific Mobile and Wireless Technologies/Services
Research, IDC Asia/Pacific.
Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Countries Covered
- The Survey
- The Interviewing Process
- Respondent Criteria
- Profile of Sample
- Definitions
- Mobile Service
- Employment Status
- Situation Overview
- Mobile Data Service Usage
- Prelude
- Mobile Data Service Usage by Country
- Reasons for Not Using Data Service by Country
- Data Service Usage by Age Group
- Reasons for Not Using Data Service by Age Group
- Data Service Usage by Gender
- Reasons for Not Using Data Service by Gender
- Mobile Services Billing
- Mobile Services Billing by Country
- Mobile Services Billing by Age Group
- Mobile Services Billing by Gender
- Monthly Mobile Service Spend
- Average Monthly Mobile Service Spend by Country
- Average Monthly Mobile Data Spend by Country
- Average Monthly Mobile Service Spend by Age Group
- Average Monthly Mobile Data Spend by Age Group
- Average Monthly Mobile Service Spend by Gender
- Average Monthly Mobile Data Spend by Gender
- Average Monthly Mobile Spend Compared to Last Year by Country
- Average Monthly Mobile Spend Compare to Last Year by Age Groups
- Average Monthly Mobile Spend Compared to Last Year by Gender
- Selection Criteria for Mobile Service Provider
- Average Selection Criteria by Country
- Selection Criteria by Age Group
- Average Selection Criteria by Age Group
- Selection Criteria by Gender
- Average Selection Criteria by Gender
- Mobile Service Provider Loyalty by Country
- Mobile Service Provider Loyalty by Age Group
- Mobile Service Provider Loyalty by Gender
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Table: Sample Achievement
- Table: Data Service Usage by Country (%)
- Table: Reasons for Not Using Data Service by Country (%)
- Table: Data Service Usage by Age Group (%)
- Table: Reasons for Not Using Data Service by Age Group (%)
- Table: Data Service Usage by Gender (%)
- Table: Reasons for Not Using Data Service by Gender (%)
- Table: Mobile Phone Payment by Country (%)
- Table: Mobile Phone Payment by Age Group (%)
- Table: Mobile Phone Payment by Gender (%)
- Table: Average Monthly Mobile Service Spend by Country (US$)
- Table: Percentage of Average Monthly Mobile Service Spent on Data Services by Country (%)
- Table: Average Monthly Mobile Service Spend by Age Group (US$)
- Table: Percentage of Average Monthly Mobile Service Spent on Data Services by Age Group (%)
- Table: Average Monthly Mobile Service Spend by Gender (US$)
- Table: Percentage of Average Monthly Mobile Service Spent on Data Services by Gender (%)
- Table: Mobile Services Spending Compared to Last Year by Country (%)
- Table: Mobile Services Spending Compared to Last Year by Age Groups (%)
- Table: Mobile Services Spending Compared to Last Year by Gender (%)
- Table: Average Selection Criteria for Mobile Service Provider by Country (1–5)
- Table: Average Selection Criteria for Mobile Service Provider by Age Group (%)
- Table: Average Selection Criteria for Mobile Service Provider by Gender (1-5)
- Table: Mobile Service Provider Loyalty by Country (%)
- Table: Mobile Service Provider Loyalty by Age Group (%)
- Table: Mobile Service Provider Loyalty by Gender (%)
- Figure: Age Distribution
- Figure: Personal Income per Month
- Figure: Gender Distribution
- Figure: Occupational Distribution
- Figure: Data Service Usage: All Countries
- Figure: Mobile Phone Payment by Countries
- Figure: Mobile Phone Payment by Age Group
- Figure: Mobile Phone Payment by Gender
- Figure: Average Monthly Mobile Service Spend by Country
- Figure: Average Monthly Mobile Service Spend by Age Group
- Figure: Average Monthly Mobile Service Spend by Gender
- Figure: Mobile Service Provider Loyalty by Country
- Figure: Mobile Service Provider Loyalty by Age Group
- Figure: Mobile Service Provider Loyalty by Gender
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