Abstract
This IDC study presents five unique case studies of how
organizations have developed corporate social media guidelines for employees to
follow. The study features the processes taken by ESPN, HP,
Intel, Mayo Clinic, and SAP to support appropriate use of
social media among employees and how the interests of the
company were balanced with the interests of employees. Based on
the information gathered from these interviews, IDC recommends 10 essential
social media guidelines for businesses and concludes by offering essential
guidance to organizations just beginning the process.
"Companies just beginning the
process of developing guidelines for employee use of social media
do not have to recreate the wheel," says Caroline Dangson,
research analyst with IDC' s Digital Marketplace and New Media team.
"This study highlights essential elements to social media guidelines for
businesses that apply to all industries."
Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Social Media Is Different
- Case Studies for Developing Social Media Guidelines
- Mayo Clinic
- Intel
- SAP
- HP
- ESPN
- FUTURE OUTLOOK
- Ten Essential Social Media Guidelines for Businesses
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Figure: Blending of Personal and Professional Use on Public Social Networks
- Figure: Guidelines About Usage of Public Social Media for Business
- Figure: First Tweet About ESPN Social Media Guidelines
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