美國消費者市場分析：可攜式媒體播放器

2008 Consumer Markets: Audio Survey Results: Portable Media Players

出版商	IDC
出版日期	2009年10月	商品編碼	102439
內容資訊	英文 Pages: 20
價格	US $ 4500 PDF by E-mail (Single user license)

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美國消費者市場分析：可攜式媒體播放器 是由出版商IDC在2009年10月所出版的。這份英文市場調查報告書包含Pages: 20 價格從美金4500起跳。

"Portable media player ownership among U.S. consumers is beginning to flatten out, with nearly 60% of all respondents reporting owning a portable media player, or living in a household with someone who does, as of the end of 2008, compared with 56.5% who reported the same a year earlier. As the U.S. PMP market continues to decline in terms of unit shipments in 2009, device vendors can strengthen their positions by getting better at the fundamentals and improving the experience of consuming multimedia on PMPs and also by adding connected multimedia and productivity services and applications." — Susan Kevorkian, program director, Digital Marketplace

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In This Study

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Situation Overview
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Synopsis

Table: Number of Portable Media Players Owned by Gender and Age Group (% of Respondents)
Table: Number of Portable Media Players Owned by Household Income (% of Respondents)
Table: Number of Portable Media Players Owned by Technology Access (% of Respondents)
Table: Portable Media Player Brand Ownership by Gender and Age Group (% of Respondents)
Table: Portable Media Player Brand Ownership by Gender and Age Group (% of Total Portable Media Players)
Table: Location of Portable Media Player Usage by Gender and Age (% of Respondents)
Table: Average Number of Hours per Week Spent Listening to Audio Content on Portable Media Player by Gender and Age (% of Respondents)
Table: Average Number of Hours per Week Spent Watching Video Content on Portable Media Player by Gender and Age (% of Respondents)
Table: Intention to Purchase Portable Media Player in Next Six Months by Gender and Age (% of Respondents)
Table: Reason for Intended New Portable Media Player Purchase by Gender and Age (% of Respondents)
Table: Intention to Purchase Portable Media Player in Next Six Months by Household Income (% of Respondents)
Table: Reason for Intended New Portable Media Player Purchase by Household Income (% of Respondents)
Table: Intention to Purchase Portable Media Player in Next Six Months by Technology Access (% of Respondents)
Table: Reason for Intended New Portable Media Player Purchase by Technology Access (% of Respondents)
Figure: Top Factors Influencing Purchase of Existing Portable Media Player
Figure: Favorite Sources of Music for Portable Media Players
Figure: Satisfaction with Portable Media Player Overall
Figure: Satisfaction with Portable Media Player Set Up
Figure: Satisfaction with Portable Media Player Ease of Use
Figure: Top Factors Influencing Purchase of Future Portable Media Player