Abstract
This IDC study presents data and analysis from IDC' s 2008
Consumer Markets: Audio Survey, fielded in October and November 2008.
The document provides an examination of survey responses related to
portable media player ownership and purchase intention.
"Portable media player ownership
among U.S. consumers is beginning to flatten out, with nearly
60% of all respondents reporting owning a portable media player,
or living in a household with someone who does, as
of the end of 2008, compared with 56.5% who reported
the same a year earlier. As the U.S. PMP market
continues to decline in terms of unit shipments in 2009,
device vendors can strengthen their positions by getting better at
the fundamentals and improving the experience of consuming multimedia on
PMPs and also by adding connected multimedia and productivity services
and applications." — Susan Kevorkian, program director, Digital Marketplace
Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Table: Number of Portable Media Players Owned by Gender and Age Group (% of Respondents)
- Table: Number of Portable Media Players Owned by Household Income (% of Respondents)
- Table: Number of Portable Media Players Owned by Technology Access (% of Respondents)
- Table: Portable Media Player Brand Ownership by Gender and Age Group (% of Respondents)
- Table: Portable Media Player Brand Ownership by Gender and Age Group (% of Total Portable Media Players)
- Table: Location of Portable Media Player Usage by Gender and Age (% of Respondents)
- Table: Average Number of Hours per Week Spent Listening to Audio Content on Portable Media Player by Gender and Age (% of Respondents)
- Table: Average Number of Hours per Week Spent Watching Video Content on Portable Media Player by Gender and Age (% of Respondents)
- Table: Intention to Purchase Portable Media Player in Next Six Months by Gender and Age (% of Respondents)
- Table: Reason for Intended New Portable Media Player Purchase by Gender and Age (% of Respondents)
- Table: Intention to Purchase Portable Media Player in Next Six Months by Household Income (% of Respondents)
- Table: Reason for Intended New Portable Media Player Purchase by Household Income (% of Respondents)
- Table: Intention to Purchase Portable Media Player in Next Six Months by Technology Access (% of Respondents)
- Table: Reason for Intended New Portable Media Player Purchase by Technology Access (% of Respondents)
- Figure: Top Factors Influencing Purchase of Existing Portable Media Player
- Figure: Favorite Sources of Music for Portable Media Players
- Figure: Satisfaction with Portable Media Player Overall
- Figure: Satisfaction with Portable Media Player Set Up
- Figure: Satisfaction with Portable Media Player Ease of Use
- Figure: Top Factors Influencing Purchase of Future Portable Media Player
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