Abstract
This IDC study presents findings from a QuickPoll survey fielded
to IDC' s Enterprise Panel to assess adoption of video in
the enterprise for internal communications and employee training and gain
insight into customer plans for video over the next two
years.
"Our survey results highlight the growing use of video in
the enterprise, and point to continued growth in the use
of enterprise video across a broad array of use cases
over the next year or two," said Melissa Webster, IDC
program vice president for Content and Digital Media Technologies. "We
may also start to see delivery to mobile devices and
iPods becoming more important."
Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Introduction
- Survey Findings
- Current Uses of Video in the Enterprise
- Planned Uses of Video in the Enterprise
- Where Employees Watch Enterprise Video Today
- Where Employees Will Watch Enterprise Video in the Future
- Viewership — Hours per Month
- Use of Videoconferencing
- Key Drivers for Enterprise Video
- Who Owns the Budget for Video?
- How Enterprise Video Is/Will Be Shot and Produced
- Inhibitors to Enterprise Video Use
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Figure: Respondents by Region
- Figure: Respondents by Company Size
- Figure: Respondents by Industry
- Figure: Respondents by Role in Organization
- Figure: Current Use of Enterprise Video
- Figure: Current Use of Enterprise Video by Company Size
- Figure: Planned Use of Enterprise Video in the Next 12 Months
- Figure: Planned Use of Enterprise Video in the Next 12 Months by Company Size
- Figure: Where Employees Watch Enterprise Video Today
- Figure: Where Employees Will Watch Enterprise Video Two Years From Now
- Figure: Where Employees Will Watch Enterprise Video Two Years From Now by Respondent Type
- Figure: Use of Videoconferencing Tools/Solutions
- Figure: Key Drivers for Use of Enterprise Video by Respondent Type
- Figure: Ownership of the Video Budget by Respondent Type
- Figure: How Enterprise Video Is/Will Be Shot/Produced
- Figure: Primary Inhibitors for Adoption of Enterprise Video
- Figure: Primary Inhibitors for Increased Use of Enterprise Video
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