美國線上．社群．軟體市場的預測（2009年至2013年）：在不景氣下依然強勢成長－成長阻礙因素為企業文化

U.S. Online Community Software 2009-2013 Forecast: Strong Growth Despite Recession -- Corporate Culture Remains Inhibitor

出版商	IDC
出版日期	2009年09月	商品編碼	100449
內容資訊	英文 Pages: 30
價格	US $ 4500 PDF by E-mail (Single user license)

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美國線上．社群．軟體市場的預測（2009年至2013年）：在不景氣下依然強勢成長－成長阻礙因素為企業文化 是由出版商IDC在2009年09月所出版的。這份英文市場調查報告書包含Pages: 30 價格從美金4500起跳。

This IDC study forecasts expenditures on online community software by businesses in the United States from 2009 to 2013. 2009 emerged as the year deploying online communities internally for employee productivity, not just externally for customers and partners, became a popular use case as information workers demanded more agile tools to help them accomplish more with less. IDC finds that the U.S. online community software market doubled in revenue from $135.3 million in 2007 to $278.4 million in 2008, and IDC expects relatively high growth to continue through the forecast period.

"While the economic situation forced some companies to delay investments in new technology, the recession accelerated adoption for other companies aggressively seeking new ways to connect the dots with customers, partners, and prospects," says Caroline Dangson, research analyst with IDC' s Digital Marketplace team. "IDC finds that closed and controlling corporate culture and lack of trust for operating in more transparent ways leaves gaps in adoption more so than the economic downturn."

IDC Opinion
In This Study

Methodology
Market Definition

Situation Overview

Consumerization of IT
Current Gaps in Adoption

Barriers to Online Community Software Adoption

Social Networks Viewed as Less Serious, Time Wasters
Lack of Standards for Measuring Value
Closed and Controlling Corporate Culture

Accelerators to Online Community Software Adoption

Web Becomes More Social, and Businesses Want to Participate
Tough Economic Times Make Connecting with Customers a Higher Priority
Competitive Pressures to Innovate
Worker Demand for Web 2.0 Tools

Impact of Recession

Future Outlook

Forecast and Assumptions
Market Context

Essential Guidance

Advice for Vendors
Advice for Buyers

Learn More

Related Research
Synopsis

Table: U.S. Online Community Software Revenue, 2006–2013 ($M)
Table: Key Forecast Assumptions for the U.S. Online Community Software Market, 2009–2013
Table: U.S. Online Community Software Revenue, 2006–2013: Comparison of May 2008 and September 2009 Forecasts ($M)
Figure: Use of Social Networks for Business
Figure: Blending of Personal and Professional Use on Public Social Networks
Figure: Guidelines About Usage of Public Social Media for Business
Figure: Use of Social Media for Business: Comparing Public Social Networks to Online Community Software
Figure: Preferred Communication Tools
Figure: U.S. Online Community Software Revenue, 2006–2013
Figure: U.S. Online Community Software Revenue, 2006–2013: Comparison of May 2008 and September 2009 Forecasts