Abstract
The IC Tracking® delivers important market data of the actual market
development in total and per segment as well as market forecasts for the
following two years. The study is delivered in english.
The IC CONSULTING GmbH publishes annually the IC Market Tracking® as an
independent market research institute for the use of marketing strategies,
distribution planning, market entry strategies etc.
Table of Contents
Analysis of the total market and market shares by the following categories
Executive Summary, Definitions & Methodology, Business Environment
Key economic factors influencing the market: data on consumer behaviour, main
economic indicators etc.
Total Market and Forecasts
- Market Development by quantity and value in different dimensions such as
regions, product groups or ways of distribution
- Development of average prices total and by segments
- Forecast for the next 2 years
Analysis of the total market and market shares by the following categories
- Regions:
- Germany
- France
- Italy
- Spain
- UK
- Switzerland
- Austria
- Netherland
- North Europe (Denmark, Sweden, Finnland, Norway)
- Tent Types:
- 1 Person Tent
- 2 Person Tent
- 3 Person Zelt
- Family Tents
- Awnings and other Tents
- Tent Design:
- Dome Tents
- Tunnel Tents
- Others
- Distribution Channel:
- Specialised Trade
- Wholesale
- Retail Trade
- Direct and Others
- Competitive Analysis: Market Analysis and Market Shares
- Market development by quantity and value for each region and product group
- Market shares of the top manufacturers for each region by product group
and distribution channel for the last two years. Ranking and change of
positions
- Strategy
- Market concentration, BCG-Portfolios of the most important
manufacturers, benchmarks and dynamic-portfolios
- Table Section
- The raw data of the competitive analysis as MS-Excel file: turnover in
quantity and value of top manufacturers by regions and segments (incl.
changes and market shares)
- Methodology and Data Sources
- The market and competitive analysis is conducted through interviewing
the most important manufacturers in the respective industry. All data are
cross-checked for plausibility and evaluated by means of additional sources
of information.
The market models and forecasts are based on economic indicator models, which
are developed individually for each market. The influencing factors are
analyzed by means of multivariate regression analysis and updated each year.
The economic indicators and environmental data are a result of secondary
research of prestigious statistical institutes and are supplemented by
internal market analyses.
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