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市場調查報告書
IC Market Tracking：歐洲的床墊市場（2009年）
IC Market Tracking - Mattresses in Europe 2009
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IC Market Tracking：歐洲的床墊市場（2009年） 是由出版商IC Consulting Group在2010年08月所出版的。
這份英文市場調查報告書價格從美金10677起跳。
本報告，調查分析歐洲床墊市場的現狀與展望，並彙整總市場以及產品群・區域別的市場規模實績・預測（∼2012年）、市佔率、各種市場影響因子等，由下列摘要形式闡述。
第1章 簡介與報告摘要
第2章 商業環境
- 市場成長牽引因子
- 人口統計資料
- 人口
- 人口動向
- 年齡層
- 家庭數・家庭規模
- 購買決策
第3章 總市場分析
- 總市場分析・預測
- 床墊市場的整體發展：2007-2012年
- 彈簧/乳膠/泡沫塑料/其他床墊市場的發展：2007-2012年
- 總市佔率：產品群別：2007-2012年
- 總市佔率：規模/顧客區分/銷售通路別：2007-2012年
- 區域市佔率：產品群別：2007-2012年
- 競爭分析
- 床墊市場的市佔率：2008&2009年
- 市佔率：彈簧/乳膠/泡沫塑料/其他：2008&2009年
- 市佔率：單人/雙人/雙人加大/雙人特大
第4章 地域市場分析
- 總市場・預測：國家別
- 床墊市場的發展：2007-2012年
- 彈簧/乳膠/泡沫塑料/其他床墊市場的發展：2007-2012年
- 總市佔率：產品群別：2007-2012年
- 總市佔率：規模/顧客區分/銷售通路別：2007-2012年
- 區域市佔率：產品群別：2007-2012年
- 競爭分析：國家別
- 床墊市場的市佔率：2008&2009年
- 市佔率：彈簧/乳膠/泡沫塑料/其他：2008&2009年
- 市佔率：單人/雙人/雙人加大/雙人特大
第5章 樞紐分析表
Abstract
Contents
The IC Market Tracking® is modularly built and consists of the following sections:
- The Introduction shows the definition and demarcation of service types,
regions, and methodology as well as the objectives of the study.
- The Executive Summary gives a short overview of the results of the study
and analyses key facts.
- As an introduction key factors influencing the market are analysed in the
Business Environment: Here you will find the most important data on
outsourcing, main economic indicators, etc.
- The Total Market Analysis shows the development of the market surveyed by
value in different dimensions, such as regions, service types, sub-service
types & customer segments. A forecast for the coming years is an essential
part of this analysis.
- The Competition Analysis shows in detail the development of the top
companies in the market by finding out about the market shares and changes in
market position in different categories. Interconnection Dynamic Portfolios
and Market Concentration Analyses give even more insight into the market' s
competitive situation.
- Company Profiles provide further practical information on the main
companies in the market. BCG Portfolios allow you to analyse the strategic
position of the top 10 players.
- Finally, all data are documented in the table section, also called the
Pivot-Table Section. Here you will find all absolute and relative sales
figures of the top companies in order to check our results.
Benefits
Your Benefits at a Glance:
- Overview of the development of the Total Market and the Individual Segments
- Market Forecasts for all product segments and regions until 2009e, based
on our econometric models.
- Awareness of Market Position and development during the last two years
(2008 and 2009e), in comparison with major competitors and with respect to:
- Total Market
- Product Groups and Segments
- Distribution Channels
- Information about the most important Market Drivers
- Graphic Presentation of the results facilitates the development of your
own strategies.
Methodology
Interconnection measures the total sales at trade prices (i.e. the price at
which the manufacturer sells to its first distributor without VAT ) per
company for the product groups and distribution channels within the analysed
time frame. Hence, the total market is covered and the shares
of the distribution channels become apparent.
Companies which are not able to cooperate are determined by expert interviews,
databases, bank inquiries, supplier information and other sources. In the
majority of cases this data is submitted to the companies for annotation and
authorisation.
Interviews with distributors and specialised traders act as a cross-check of
the data. In addition, investigations of listings and average prices are
carried out.
The basis for the analysis are interviews conducted with the most important
manufacturers of the sectors, who donate information through written
questionnaires or telephone interviews. In return, cooperating companies
receive parts of the study for free, which guarantees a high rate of responses.
Country Overview
- Western Europe
- France
- Germany
- Italy
- Spain
- UK
- Benelux
Table of Contents
1. Introduction and Executive Summary(22 pages)
- Executive Summary
- Market Structure
- Definitions and Demarcations
- Methodology
2. Business Environment(18 pages)
- Market Drivers
- GDP-Growth, Consumer Prices, Unemployment Rate, Long-term Interest Rates
- Demographic Data
- Population, Population-Trends, Age-Groups, Number and Size of Households,
Buying Decisions
3. Total Market Analysis (38 pages)
- Total Market and Forecast
- Total Mattress Market Development 2007-2012f
- Spring/Latex/Foam/Other Mattress Market Development 2007-2012f
- Total Market Share by Product Groups in Terms of Value/Quantity 2007-2012f
- Total Market Share by Size/Customer Segment/Distribution Chanel in Terms
of Value/Quantity 2007-2012f
- Regional Market Share by Product Groups in Terms of Value/Quantity
2007-2012f
- Competition Analysis
- Total Mattress Market Shares 2008&2009 in Terms of Value/Quantity, Annual
Change in %
- Spring/Latex/Foam/Other Market Share 2008&2009 in Terms of Value/Quantity,
Annual Change in %
- Single/Double/Queen/King Market Share in Terms of Quantity, Annual Change
in %
4. Regional Market Analysis (109 pages)
- Total Market and Forecast per Country
- Total Mattress Market Development 2007-2012f
- Spring/Latex/Foam/Other Mattress Market Development 2007-2012f
- Total Market Share by Product Groups in Terms of Value/Quantity 2007-2012f
- Total Market Share by Size/Customer Segment/Distribution Chanel in Terms
of Value/Quantity 2007-2012f
- Regional Market Share by Product Groups in Terms of Value/Quantity
2007-2012f
- Competition Analysis per Country
- Total Mattress Market Shares 2008&2009 in Terms of Value/Quantity, Annual
Change in %
- Spring/Latex/Foam/Other Market Share 2008&2009 in Terms of Value/Quantity,
Annual Change in %
- Single/Double/Queen/King Market Share in Terms of Quantity, Annual Change
in %
5. Pivot Table
- Total Market and Forecast Pivot Table
- Total Market Development Data per Sub-Segments
- Competition Analysis per Country
- Company Data for 2008&2009
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