Abstract
Your Benefits at a Glance:
- Overview of the development of the Total Market and the Individual Segments
- Market Forecasts for all product segments and regions until 2013, based on
our econometric models.
- Awareness of Market Position and development during the last two years
(2008 and 2009), in comparison with major competitors and with respect to:
- Total Market
- Regional Markets
- Product Groups (Storage, Desks, Conference Tables, Partitioning Systems,
Swivel Chairs, Meeting Chairs, Lounge Chairs)
- Distribution Channel
- Executive vs. Operational Office Furniture
- Information about the most important Factors of Influence
- Graphic Presentation of the results facilitates the development of your
own strategies.
Contents of the IC Market Tracking®
The IC Market Tracking® is modularly built and consists of the following sections:
The Introduction shows the definition and demarcation of product groups,
regions, and methodology as well as the objectives of the study.
The Executive Summary gives a short overview of the results of the study and
analyses key facts.
As an introduction key factors influencing the market are analysed in the
Economic Environment: Here you will find the most important data on main
economic indicators, office rates, new office creation, etc.
The Total Market Analysis shows the development of the market surveyed by
value and quantity in different dimensions, such as regions, product groups,
and ways of distribution. A forecast for the next years is an essential part
of this analysis.
The Competition Analysis shows in detail the development of the top companies
in the market by finding out about the market shares and changes in market
position in different categories. Interconnection Dynamic Portfolios gives
even more insight into the market' s competitive situation.
Company Profiles provide further practical information on the main companies
in the market. IC Portfolios allow you to analyse the strategic position of
the top 10 players.
Finally, all data is documented in the table section, also called Facts&
Figures. Here you will find all relative sales figures of the top companies in
order to check our results.
Definitions and Demarcations
- Turnover
- Turnover is stated in 1.000 euros. Values are always net turnover values
(not listprices), including rebates.
- Product Groups
- Storage = Cupboards, filing cabinets, credenzas, mobile and fixed
pedestals, containers, partitions and bookcases - not hanging files nor
other office material.
- Desks = Exclusive of pedestals and all types of screens (e.g. desk-up
and system).
- Conference and meeting tables = Tables not used as permanent work place
and used by multiple people
- Partitioning systems: Panels, Space Divisions, Desk mounted screens
- Swivel chairs
- Meeting chairs = Folding chairs for large meetings and arm/easy chairs
for conference rooms
- Lounge chairs = Reception and break room area chairs
- Regions (International Standard ISO 3166-1)
- Germany = DEU
- Austria = AUT
- Switzerland = CHE
- Italy = ITA
- Spain = ESP
- France = FRA
- Netherlands = NLD
- Belgium & Luxembourg = BEL & LUX
- Denmark = DNK
- Sweden = SWE
- Norway = NOR
- Finland = FIN
- United Kingdom =GBR
- Distribution
- Indirect Distribution
- Direct Distribution
Methodology
Interconnection measures the total sales at trading prices excluding VAT and
rebates per branch for the distribution channels within the analysed time
frame. Hence, the total market is covered and the shares of the distribution
channels become apparent.
Companies which are not able to cooperate are determined by expert interviews,
data bases, bank inquiries, supplier information and other sources. In the
majority of cases this data is submitted to the companies for annotation and
authorisation. Estimated companies are disclosed in the reports.
The basis for the analysis was interviews conducted with the most important
manufacturers of the branches, who donated information through written
questionnaires or telephone interviews. In return, cooperating companies
receive parts for free, which guarantees a high rate of return.
Interviews with distributors and specialised traders act as a cross-check of
the data. In addition, investigations of listings and average prices are
carried out.
Table of Contents
Table of Contents I
1. Introduction and Executive Summary
- Executive Summary
- Market Structure
- Definitions & Demarcations
- Methodology
2. Total Market
- Economic Indicators
- GDP, Inflation, Unemployment, Interest Rates, Industry Confidence, New
Office Creation, Office Rates and Vacancies, etc...
- Total Market Analysis and Forecasts
- Turnover and Market Shares by Product Types and Segments
- Forecasts of Market Growth in Quantity, Value for the Different Product
Groups, Prices, etc
3. Market Regions
- Economic Indicators
- GDP, Inflation, Unemployment, Interest Rates, Industry Confidence, etc...
- Regional Market Analysis and Forecasts
- Turnover and Market Shares by Product Types and Segments for Each
Individual Region
- Forecasts of Market Growth in Quantity, Value, Different Product Groups,
Prices, Distribution Channels, etc
Table of Contents II
4. Pivot Table
- Total Market
- Company Market Shares & Total Market Data per Segment
- Regional Markets
- Company Market Shares & Regional Market Data per Segment
