Abstract
The IC-Market Tracking® provides the most important data about recent
market developments in total and per segment plus all relevant market drivers
and forecasts. Moreover, it contains the exact market shares of the major
producers in terms of quantity and value.
Safety seats and prams are two product groups that are strongly influenced by
the long-term declining birth rate in Europe. Both industries are therefore
characterized by a strong cut-throat competition that shows a clear separation
of brand and price competence. The increasing Europeanization puts pressure on
many important local players. Recurring trends, strong influence of
environmental factors and the persistent shift in distribution and within the
most important suppliers make the markets for safety seats and prams hard to
predict.
INTERCONNECTION CONSULTING, an independent market research agency, conducts
the IC Market Tracking® for Strollers and Prams annually as an objective
market research tool suitable for various purposes, e.g. marketing strategy,
sales management, market entry, internationalisation, etc.
The yearly execution of the market study enables users to discover trends and
growth potential at a very early stage, to evaluate the competitive situation
in the market and to determine and control the impact on strategic decisions.
Table of Contents
EXECUTIVE SUMMARY, DEFINITIONS AND METHODOLOGY (ca. 25 pages)
Market structure, definitions and demarcations, summary of study results and
targets
MARKET DRIVERS (ca. 45 pages)
Presentation of the most influential economic factors for the strollers /
prams market.
TOTAL MARKET ANALYSIS AND FORECASTS (ca. 45 pages)
Market development of the last 3 years by quantity and value by different
segments such as regions, product groups and distribution channels.
Development of the average prices total and by segments. Forecasts for the
next 4 years.
COMPETITION ANALYSIS (ca. 325 pages)
Market development by quantity and value for each region and product group.
Market shares of the TOP players for each region for the same segments as for
the total market analysis for the last 2 years. Ranking and change of
positions;
Strategy analysis (market concentration and dynamic portfolios)
COMPANY PROFILES ( ca. 30 pages)
TABLE SECTION
Raw data of the competitive analysis as MS-Excel file (pivot tables), turnover
in quantity and value.
MARKET STRUCTURE:
Regions:
- Northern Europe (Denmark, Sweden, Norway, Finland)
- Portugal
- UK
- Germany
- France
- Italy
- Spain
- Benelux
- Segments per Region / Company
Distribution Channels:
- Boutiques
- Chain Specialised Dealers
- Online Stores
- Mass Market & Others
Chassis Types:
- Buggies
- 3-Wheelers
- Comfort
- Compact
- Tandem
Sales Systems:
- Stand Alone
- Trios
- Prams
- Travel Systems
