IC MARKET TRACKING：歐洲兒童座椅市場前8國的分析（2009年） 是由出版商IC Consulting Group在2009年08月所出版的。
這份英文市場調查報告書包含Approximately 300 Pages 價格從美金9730起跳。
本報告書內容包括:歐洲的兒童座椅市場的前8國的趨勢之調查分析、市場整體及各市場區分的各種資料、今後4年的市場預測、主要企業的市場佔有率、主要企業的介紹等匯整、內容綱要摘記如下:
實施摘要・定義・調查方法
市場促進因素
總體市場分析・預測
- 過去3年的市場發展:各分類數量及價值
- 平均價格的推移:整體及各分類
- 市場預測(今後4年)
競爭分析
- 市場的發展：各地區/各產品種類的數量及價值
- 首屈企業的市場佔有率(過去2年)
- 排行及定位的變化
- 策略分析(市場集中及管理)
圖表
市場結構
- 地區
- 荷比盧各國、法國、德國、義大利、北歐、西班牙、英國、葡萄牙
- 物流通路
- 専門店
- OEM
- 専門經銷商
- 線上商店
- 大眾市場
- 其他
- 產品分類
- 0/0+類
- 0+/1類
- 1類
- 1/2/3類
- 2/3類
- 加壓防震
- 其他
- ISOFIX
Abstract
The IC-Market Trackin® provides the most important data about recent market
developments in total and per segment plus all relevant market drivers and
forecasts. Moreover, it contains the exact market shares of the major
producers in terms of quantity and value.
Safety seats and prams are two product groups that are strongly influenced by
the long-term declining birth rate in Europe. Both industries are therefore
characterized by a strong cut-throat competition that shows a clear separation
of brand and price competence. The increasing Europeanization puts pressure on
many important local players. Recurring trends, strong influence of
environmental factors and the persistent shift in distribution and within the
most important suppliers make the markets for safety seats and prams hard to
predict.
INTERCONNECTION CONSULTING, an independent market research agency, annually
conducts the IC Market Tracking® for Safety Seats as an objective market
research tool suitable for various purposes, e.g. marketing strategy, sales
management, market entry, internationalisation, etc.
Table of Contents
EXECUTIVE SUMMARY, DEFINITIONS AND METHODOLOGY (ca. 15 pages)
Market structure, definitions and demarcations, summary of study results and
targets
MARKET DRIVERS (ca. 30 pages)
Presentation of the most influential economic factors for the safety seat
market.
TOTAL MARKET ANALYSIS AND FORECASTS (ca. 55 pages)
Market development of the last 3 years by quantity and value by different
segments such as regions, product groups and distribution channels.
Development of the average prices total and by segments. Forecasts for the
next 4 years.
COMPETITION ANALYSIS (ca.180 pages)
Market development by quantity and value for each region and product group.
Market shares of the TOP players for each region for the same segments as for
the total market analysis for the last 2 years. Ranking and change of
positions; Strategy analysis (market concentration and dynamic portfolios)
TABLE SECTION (ca. 20 pages)
Raw data of the competitive analysis as MS-Excel file (pivot tables), turnover
in quantity and value.
MARKET STRUCTURE:
- Regions:
- Benelux, France, Germany, Italy, Northern Europe, Spain, UK, Portugal
- Distribution Channels:
- Boutiques
- OEM
- Specialised Dealers
- Online Stores
- Mass Market & Others)
- Product Groups:
- Group 0/0+
- Group 0+/1
- Group 1
- Group 1/2/3
- Group 2/3
- Booster cushions
- Others
