市場調查報告書 - 233821

全球電力產業分析:市場趨勢·行銷支出·銷售策略

Global Power Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry

出版商 ICD Research
出版日期 2013年03月23日 內容資訊 英文 155 Pages
價格
全球電力產業分析:市場趨勢·行銷支出·銷售策略 Global Power Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry
出版日期: 2013年03月23日 內容資訊: 英文 155 Pages
簡介

本報告以對全球大型電力企業的經營幹部所作的訪談結果為基礎,得出供應商方面視點的全球電力產業現況、未來趨勢相關分析,產業整體的產業預測(產業趨勢、市場成長預測、市場機會與威脅相關見解)供應商方面的企業發展(各種行銷活動·銷售策略等)相關資料彙整,將其依各地區·企業規模等加以整理,為您概述為以下內容。

第1章 簡介

  • 本報告概要
  • 定義
  • 調查手法
  • 調查受訪者簡介
    • 買主方面的回答
    • 供應商方面的受訪者

第2章 執行摘要

第3章 全球的電力產業動態

  • 收益成長率預測
    • 各類型公司的回答
    • 各區域回答
    • 總銷售額高低別回答
    • 企業員工的回答
    • 產業間的比較
  • 今後的產業結構的發展
    • 買主方面的回答
    • 供應商方面的回答
    • 區域回答
    • 總銷售額高低別回答
    • 企業員工的回答
  • 企業合併·收購(收購與合併)活動的預測
    • 買主方面的回答
    • 供應商方面的回答
    • 區域回答
    • 總銷售額高低別回答
  • 資本支出預測
    • 買主方面的回答
    • 供應商方面的回答
    • 區域回答
    • 總銷售額高低別回答
  • 人員人才招聘變更的預測
    • 買主方面的回答
    • 供應商方面的回答
    • 區域回答
    • 總銷售額高低別回答

第4章 市場成長預測

  • 新興國家市場的需求
    • 買主方面的回答
    • 供應商方面的回答
    • 區域回答
    • 總銷售額高低別回答
  • 先進國家市場的需求
    • 買主方面的回答
    • 供應商方面的回答
    • 區域回答
    • 總銷售額高低別回答

第5章 威脅和機會

  • 商務上主要的擔憂事項
    • 各類型公司的回答
    • 區域回答
    • 總銷售額高低別回答
  • 維持買方商務的主要供應商行動
    • 買主方面的回答
    • 區域回答
    • 總銷售額高低別回答
    • 採購預算行動
    • 採購決策員工的回答

第6章 供應商的營銷支出

  • 年度行銷預算
    • 區域回答
    • 總銷售額高低別回答
  • 行銷支出水準的變更計劃
    • 區域回答
    • 總銷售額高低別回答
    • 支出層級變更計劃與收益期待成長率的關聯性
    • 整個產業的行銷支出計劃的純變動額
  • 未來投資(各媒體管道)
    • 區域回答
    • 總銷售額高低別回答
  • 供應商的未來投資(行銷·銷售活動)
    • 區域回答
    • 總銷售額高低別回答

第7章 行銷·銷售活動及策略

  • 行銷的主要的目標
    • 區域回答
    • 總銷售額高低別回答
    • 不同期待收益成長率回答
  • 行銷活動的根本修正
    • 區域回答
    • 總銷售額高低別回答
  • 為預測產業的活用新媒體
    • 區域回答
    • 總銷售額高低別回答
  • 選擇行銷代理店是關鍵的成功因素
    • 區域回答
    • 總銷售額高低別回答

第8章 附錄

圖表一覽

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目錄

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Global Power Industry: Profile of Survey Respondents
    • 1.4.1 Global power industry: profile of buyer respondents
    • 1.4.2 Global power industry: profile of supplier respondents

2 Executive Summary

3 Global Power Industry Dynamics

  • 3.1 Revenue Growth Projections in the Global Power Industry
    • 3.1.1 Revenue growth projections by company type
    • 3.1.2 Revenue growth projections by region
    • 3.1.3 Revenue growth projections by company turnover
    • 3.1.4 Revenue growth projections by senior level respondents
  • 3.2 Future Developments in Business Structure in the Global Power Industry
    • 3.2.1 Future developments in business structure by buyers
    • 3.2.2 Future developments in business structure by suppliers
    • 3.2.3 Future developments in business structure by region
    • 3.2.4 Future developments in business structure by company turnover
    • 3.2.5 Future developments in business structure by senior level respondents
  • 3.3 Change in Company Strategies in the Global Power Industry
    • 3.3.1 Change in leading company strategies by buyers
    • 3.3.2 Change in leading company strategies by suppliers
    • 3.3.3 Change in leading company strategies by region
    • 3.3.4 Change in leading company strategies by turnover
  • 3.4 Merger and Acquisition Activity Projections in the Global Power Industry
    • 3.4.1 MandA activity projections by buyers
    • 3.4.2 MandA activity projections by suppliers
    • 3.4.3 MandA activity projections by region
    • 3.4.4 MandA activity projections by company turnover
    • 3.4.5 MandA activity projections by purchasing decision authority
  • 3.5 Estimation of Capital Expenditure in the Global Power Industry
    • 3.5.1 Estimation of capital expenditure by buyers
    • 3.5.2 Estimation of capital expenditure by suppliers
    • 3.5.3 Estimation of capital expenditure by region
    • 3.5.4 Estimation of capital expenditure by company turnover
  • 3.6 Planned Change in Staff Recruitment Activity in the Global Power Industry
    • 3.6.1 Planned change in staff recruitment activity by buyers
    • 3.6.2 Planned change in staff recruitment activity by suppliers
    • 3.6.3 Planned change in staff recruitment activity by region
    • 3.6.4 Planned change in staff recruitment activity by company turnover

4 Global Power Industry Market Growth Outlook

  • 4.1 Global Power Industry: Demand in Emerging Markets
    • 4.1.1 Demand in emerging markets by buyers
    • 4.1.2 Demand in emerging markets by suppliers
    • 4.1.3 Demand in emerging markets by region
    • 4.1.4 Demand in emerging markets by company turnover
  • 4.2 Global Power Industry - Growth Projections in Developed Countries
    • 4.2.1 Growth projections in developed countries by buyers
    • 4.2.2 Growth projections in developed countries by suppliers
    • 4.2.3 Growth projections in developed countries by region
    • 4.2.4 Growth projections in developed countries by company turnover

5 Threats and Opportunities for the Global Power Industry

  • 5.1 Global Power Industry - Leading Business Concerns for 2013-2014
    • 5.1.1 Leading business concerns for 2013-2014 by company type
    • 5.1.2 Leading business concerns for 2013-2014 by region
    • 5.1.3 Leading business concerns for 2013-2014 by company turnover
  • 5.2 Global Power Industry: Key Supplier Actions to Maintain and Win Buyer Business
    • 5.2.1 Actions to maintain and secure buyer business by buyers
    • 5.2.2 Actions to maintain and secure buyer business by region
    • 5.2.3 Actions to maintain and secure buyer business by company turnover
    • 5.2.4 Actions to maintain and secure buyer business by purchasing decision authority

6 Global Power Industry - Supplier Marketing Spend Activity

  • 6.1 Annual Marketing Budgets - Global Power Industry Suppliers
    • 6.1.1 Annual marketing budgets by region - global power industry suppliers
    • 6.1.2 Annual marketing budgets by company turnover - global power industry suppliers
  • 6.2 Planned Change in Marketing Expenditure Levels - Global Power Industry Suppliers
    • 6.2.1 Planned change in marketing expenditure by region - global power industry suppliers
    • 6.2.2 Planned change in marketing expenditure by turnover - global power industry suppliers
    • 6.2.3 Planned change in marketing expenditure by decision making authority - global power industry suppliers
    • 6.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations (%), 2013
  • 6.3 Future Investment by Media Channel - Global Power Industry Suppliers
    • 6.3.1 Future investment by media channel by region - global power industry suppliers
    • 6.3.2 Future investment by media channel by company turnover - global power industry suppliers
  • 6.4 Global Power Industry Suppliers' Future Investment in Marketing and Sales
    • 6.4.1 Planned investment in marketing and sales technologies by region - global power industry suppliers
    • 6.4.2 Planned investment in marketing and sales by turnover - global power industry suppliers

7 Marketing and Sales Behaviors and Strategies in 2013-2014

  • 7.1 Key Marketing Aims for 2013-2014 - Global Power Industry Suppliers
    • 7.1.1 Key marketing aims by region - global power industry suppliers
    • 7.1.2 Key marketing aims by company turnover - global power industry suppliers
  • 7.2 Essential Amendments to Marketing Activities in 2013-2014
    • 7.2.1 Amendments to marketing activities by region - global power industry suppliers
    • 7.2.2 Amendments to marketing activities by company turnover - global power industry suppliers
  • 7.3 Critical Success Factors for Choosing a Marketing Agency
    • 7.3.1 Critical success factors for choosing a marketing agency by region
    • 7.3.2 Critical success factors by company turnover - global power industry suppliers

8 Appendix

  • 8.1 Global Power Industry Survey Results- Closed Questions
  • 8.2 Methodology
  • 8.3 Contact us
  • 8.4 About ICD Research
  • 8.5 Disclaimer

List of Tables

  • Table 1: Global Power Industry Survey Respondents by Company Type, 2013
  • Table 2: Global Power Industry Buyer Respondents by Job Role (%), 2013
  • Table 3: Global Power Industry Buyer Respondents by Region (%), 2013
  • Table 4: Global Power Industry Buyer Respondents by Global Company Turnover (%), 2013
  • Table 5: Global Power Industry Supplier Respondents by Job Role (%), 2013
  • Table 6: Global Power Industry Supplier Respondents by Region (%), 2013
  • Table 7: Global Power Industry Supplier Respondents by Global Company Turnover (%), 2013
  • Table 8: Revenue Growth Optimism in the Global Power Industry (%), 2009-2013
  • Table 9: Revenue Growth Optimism in the Global Power Industry by Buyers (%), 2009-2013
  • Table 10: Revenue Growth Optimism in the Global Power Industry by Suppliers (%), 2009-2013
  • Table 11: Revenue Growth Optimism in the Global Power Industry by Region (%), 2013
  • Table 12: Revenue Growth Optimism in the Global Power Industry by Turnover (%), 2013
  • Table 13: Revenue Growth Optimism by Senior Level Respondents - Global Power Industry (%), 2013
  • Table 14: Key Expected Changes in Business Structure by Buyers - Global Power Industry (%), 2013
  • Table 15: Key Expected Changes in Business Structure by Suppliers - Global Power Industry (%), 2013
  • Table 16: Global Power Industry - Key Expected Changes in Business Structure by Region (%), 2013
  • Table 17: Global Power Industry - Key Expected Changes in Business Structure by Turnover (%), 2013
  • Table 18: Change in Leading Company Strategies by Buyers - Global Power Industry (%), 2013
  • Table 19: Change in Leading Company Strategies by Suppliers - Global Power Industry (%), 2013
  • Table 20: Change in Leading Company Strategies by Turnover - Global Power Industry (%), 2013
  • Table 21: MandA Activity Projections - Global Fossil Fuels Generator Industry (%), 2009-2013
  • Table 22: MandA Activity Projections - Global Alternative Power Generator Industry (%), 2009-2013
  • Table 23: MandA Activity Projections - Global Power Industry Suppliers (%), 2009-2013
  • Table 24: Global Power Industry MandA Activity Projections by Region (%), 2013
  • Table 25: Global Power Industry MandA Activity Projections by Turnover (%), 2013
  • Table 26: Global Power Industry MandA Activity Projections by Purchasing Decision Authority (%), 2013
  • Table 27: Global Power Industry - Increase in Capital Expenditure by Fossil Fuel Generators (%), 2013
  • Table 28: Global Power Industry - Increase in Capital Expenditure by Alternative Generators (%), 2013
  • Table 29: Global Power Industry Suppliers - Increase in Capital Expenditure (%) , 2013
  • Table 30: Global Power Industry - Planned Change in Staff Recruitment Activity by Buyers (%), 2013
  • Table 31: Global Power Industry - Planned Change in Staff Recruitment by Power Industry Suppliers (%), 2013
  • Table 32: Global Power Industry - Planned Change in Staff Hiring Activities by Region (%), 2013
  • Table 33: Global Power Industry - Planned Change in Staff Hiring Activities by Turnover (%), 2013
  • Table 34: Global Fossil Fuel Power Generators - Demand in Emerging Markets (%), 2013
  • Table 35: Global Alternative Power Generators - Demand in Emerging Markets (%), 2013
  • Table 36: Global Power Industry Suppliers - Demand in Emerging Markets (%), 2013
  • Table 37: Global Power Industry - Demand in Emerging Markets by Region (%), 2013
  • Table 38: Global Power Industry - Demand in Emerging Markets by Turnover (%), 2013
  • Table 39: Global Fossil Fuel Generators - Growth Projections in Developed Countries (%), 2013
  • Table 40: Global Alternative Generators - Growth Projections in Developed Countries (%), 2013
  • Table 41: Global Power Industry Suppliers - Growth Projections in Developed Countries (%), 2013
  • Table 42: Global Power Industry - Increase in Growth Projections of Developed Countries by Region (%), 2013
  • Table 43: Global Power Industry - Increase in Growth Projections of Developed Countries by Turnover (%), 2013
  • Table 44: Global Power Industry - Leading Business Concerns (%), 2009-2013
  • Table 45: Global Power Industry - Leading Business Concerns by Company Type (%), 2013-2014
  • Table 46: Global Power Industry - Leading Business Concerns by Region (%), 2013-2014
  • Table 47: Global Power Industry - Leading Business Concerns by Turnover (%), 2013-2014
  • Table 48: Global Power Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
  • Table 49: Actions to Secure Buyer Business, Global Power Industry Buyer Responses (%), 2013
  • Table 50: Global Power Industry - Securing Buyer Business by Region (%), 2013
  • Table 51: Global Power Industry - Securing Buyer Business by Turnover (%), 2013
  • Table 52: Annual Marketing Budgets - Global Power Industry Suppliers (%), 2009-2013
  • Table 53: Annual Marketing Budgets by Region - Global Power Industry Suppliers (%), 2013
  • Table 54: Annual Marketing Budgets by Turnover - Global Power Industry Suppliers (%), 2013
  • Table 55: Planned Change in Marketing Expenditure - Global Power Industry Suppliers (%), 2009-2013
  • Table 56: Planned Change in Marketing Expenditure Levels by Region (%), 2013
  • Table 57: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2013
  • Table 58: Planned Change in Marketing Expenditure Levels by Decision Making Authority (%), 2013
  • Table 59: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2013
  • Table 60: Future Investment by Media Channels - Global Power Industry Suppliers (%), 2013
  • Table 61: Planned Investment in Marketing and Sales Technologies - Global Power Industry Suppliers (%), 2013
  • Table 62: Key Marketing Aims - Global Power Industry Suppliers (%), 2013
  • Table 63: Amendments to Marketing Activities - Global Power Industry Suppliers (%), 2013-2014
  • Table 64: Amendments to Marketing Activities by Region - Global Power Industry Suppliers (%), 2013-2014
  • Table 65: Amendments to Marketing Activities by Company Turnover - Global Power Industry Suppliers (%), 2013-2014
  • Table 66: Critical Success Factors - Global Power Industry Suppliers (%), 2009-2013
  • Table 67: Global Power Industry Survey Results - Closed Questions

List of Figures

  • Figure 1: Revenue Growth Optimism in the Global Power Industry (%), 2009-2013
  • Figure 2: Revenue Growth Optimism in the Global Power Industry by Company Type (%), 2009-2013
  • Figure 3: Revenue Growth Optimism in the Global Power Industry by Region (%), 2013
  • Figure 4: Revenue Growth Optimism in the Global Power Industry by Turnover (%), 2013
  • Figure 5: Key Expected Changes in Business Structure by Buyers - Global Power Industry (%), 2013
  • Figure 6: Key Expected Changes in Business Structure by Suppliers - Global Power Industry (%), 2013
  • Figure 7: Key Expected Changes In Business Structure by Senior Level Respondents - Global Power Industry (%), 2013
  • Figure 8: Change in Leading Company Strategies by Buyers - Global Power Industry (%), 2013
  • Figure 9: Change in Leading Company Strategies by Suppliers - Global Power Industry (%), 2013
  • Figure 10: Change in Leading Company Strategies by Region - Global Power Industry (%), 2013
  • Figure 11: MandA Activity Projections - Global Power Industry (%), 2013
  • Figure 12: MandA Activity Projections - Global Fossil Fuels Generator Industry (%), 2009-2013
  • Figure 13: MandA Activity Projections - Global Alternative Power Generator Industry (%), 2009-2013
  • Figure 14: MandA Activity Projections - Global Power Industry Suppliers (%), 2009-2013
  • Figure 15: Global Power Industry MandA Activity Projections by Region (%), 2013
  • Figure 16: Global Power Industry MandA Activity Projections by Turnover (%), 2013
  • Figure 17: Global Power Industry MandA Activity Projections by Purchasing Decision Authority (%), 2013
  • Figure 18: Global Power Industry - Increase in Capital Expenditure by Fossil Fuel Generators (%), 2013
  • Figure 19: Global Power Industry - Increase in Capital Expenditure by Alternative Generators (%), 2013
  • Figure 20: Global Power Industry Suppliers - Increase in Capital Expenditure (%), 2013
  • Figure 21: Global Power Industry - Increase in Capital Expenditure by Region (%), 2013
  • Figure 22: Global Power Industry - Increase in Capital Expenditure by Turnover (%), 2013
  • Figure 23: Global Power Industry - Planned Change in Staff Recruitment Activity by Buyers (%), 2013
  • Figure 24: Global Power Industry - Planned Change in Staff Recruitment by Power Industry Suppliers (%), 2013
  • Figure 25: Global Power Industry - Planned Change in Staff Hiring Activities by Region (%), 2013
  • Figure 26: Global Power Industry - Planned Change in Staff Hiring Activities by Turnover (%), 2013
  • Figure 27: Global Power Industry - Top Ten Growth Regions (%), 2013
  • Figure 28: Global Power Industry - Top Five Emerging Markets, 2013
  • Figure 29: Global Fossil Fuel Power Generators - Demand in Emerging Markets (%), 2013
  • Figure 30: Global Alternative Power Generators - Demand in Emerging Markets (%), 2013
  • Figure 31: Global Power Industry Suppliers - Demand in Emerging Markets (%), 2013
  • Figure 32: Global Power Industry - Demand in Emerging Markets by Region (%), 2013
  • Figure 33: Global Power Industry - Top Five Developed Regions by Growth (%), 2013
  • Figure 34: Global Fossil Fuel Generators - Growth Projections in Developed Countries (%), 2013
  • Figure 35: Global Alternative Generators - Growth Projections in Developed Countries (%), 2013
  • Figure 36: Global Power Industry Suppliers - Growth Projections in Developed Countries (%), 2013
  • Figure 37: Global Power Industry - Increase in Growth Projections of Developed Countries by Region (%), 2013
  • Figure 38: Global Power Industry - Top Five Leading Business Concerns, 2013-2014
  • Figure 39: Global Power Industry - Leading Business Concerns (%), 2013-2014
  • Figure 40: Global Power Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
  • Figure 41: Actions to Secure Buyer Business, Global Power Industry Buyer Responses (%), 2013
  • Figure 42: Global Power Industry - Securing Buyer Business by Turnover (%), 2013
  • Figure 43: Global Power Industry - Securing Buyer Business by Purchasing Decision Authority (%), 2013
  • Figure 44: Annual Marketing Budgets - Global Power Industry Suppliers (%), 2009-2013
  • Figure 45: Annual Marketing Budgets by Region - Global Power Industry Suppliers (%), 2013
  • Figure 46: Annual Marketing Budgets by Turnover - Global Power Industry Suppliers (%), 2013
  • Figure 47: Planned Change in Marketing Expenditure - Global Power Industry Suppliers (%), 2009-2013
  • Figure 48: Planned Change in Marketing Expenditure Levels by Region (%), 2013
  • Figure 49: Planned Change in Marketing Expenditure Levels by Decision Making Authority (%), 2013
  • Figure 50: Future Investment by Media Channels - Global Power Industry Suppliers (%), 2013
  • Figure 51: Global Power Industry Suppliers - Investment in Media Channels by Region (%), 2013
  • Figure 52: Global Power Industry Suppliers - Investment in Media Channels by Turnover (%), 2013
  • Figure 53: Planned Investment in Marketing and Sales Technologies - Global Power Industry Suppliers (%), 2013
  • Figure 54: Planned Investment in Marketing and Sales Technologies by Region - Global Power Industry Suppliers (%), 2013
  • Figure 55: Planned Investment in Marketing and Sales Technologies by Company Turnover - Global Power Industry Suppliers (%), 2013
  • Figure 56: Key Marketing Aims - Global Power Industry Suppliers (%), 2013
  • Figure 57: Key Marketing Aims by Region - Global Power Industry Suppliers (%), 2013
  • Figure 58: Key Marketing Aims by Turnover - Global Power Industry Suppliers (%), 2013
  • Figure 59: Amendments to Marketing Activities - Global Power Industry Suppliers (%) ,2013-2014
  • Figure 60: Amendments to Marketing Activities by Region - Global Power Industry Suppliers (%), 2013-2014
  • Figure 61: Amendments to Marketing Activities by Company Turnover - Global Power Industry Suppliers (%) , 2013-2014
  • Figure 62: Critical Success Factors - Global Power Industry Suppliers (%), 2013
  • Figure 63: Critical Success Factors by Region - Global Power Industry Suppliers (%), 2013
  • Figure 64: Critical Success Factors by Turnover - Global Power Industry Suppliers (%), 2013

全球電力產業分析:市場趨勢·行銷支出·銷售策略是由出版商ICD Research在2013年03月23日所出版的。這份市場調查報告書包含155 Pages 價格從美金2000起跳。

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